Month: February 2025

Internet Dating Jobs Listing Update – February 2025

Posted on February 20, 2025

Internet dating jobs logoOPW – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.

Below see a couple of this month's most interesting offers:

Breeze Social
  CMO

Bumble
  Associate Director, Creative Operations

Grindr
  Head of International (Product)

Match Group
  Director, Marketing, Hyperconnect

Muzz
  APAC Marketing Lead

Social Discovery Ventures
  CTO (Moto product)

Tinder
  Sr. Director, Consumer Insights and Experience Strategy

To see more open positions go here.

Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.

Join the Ultimate Dating & Social Discovery Industry Event in NYC!

Posted on February 20, 2025

GDI conference logoOPW – Mark your calendar for March 19, 2025, as Global Dating Insights and Social Discovery Insights unite to host a one-day conference in New York City. This premier event is designed for industry leaders, innovators, and disruptors to explore the future of the dating and social discovery space.

Key topics include content moderation, product-market fit, user retention, funding strategies, and the rise of niche apps. Featured speakers include Adam Medros (CEO, Spark), Karima Ben Abdelmalek (CEO, Happn), David Vermeulen (CEO, Inner Circle), Mark Brooks (Internet Dating Excellence Association), and many more.

Network with peers, discover key trends like AI-driven matchmaking, and gain actionable insights into scaling, personalization, and community-building.

Don't miss this opportunity to connect and learn from the best. Secure your spot today!

Mark Brooks: This is a partner event for IDEA. We occasionally recommend interesting events. I'll be keynoting. See you there.

Grindr Shielded From Rape Lawsuit by U.S. Appeals Court

Posted on February 19, 2025

Grindr logoREUTERS – A U.S. federal appeals court ruled that Grindr is not liable for matching a 15-year-old user with four adult men who raped him. The 9th Circuit upheld that Section 230 of the Communications Decency Act protects the platform from liability over user content. The victim, who misrepresented his age, sued for negligence and failure to warn about risks. Three attackers were imprisoned, while one remains at large. The court found Grindr's features "content neutral" and rejected claims of active sex trafficking. The victim's lawyer criticized the ruling, hoping for a Supreme Court review.

by Jonathan Stempel
See full article at Reuters

See the top news on Grindr

Bumble Announces Fourth Quarter and Full Year 2024 Results

Posted on February 19, 2025

Bumble incBUSINESSWIRE – Bumble today reported financial results for the Q4 and full year 2024.

Q4 Highlights:

  • Total Q4 revenue decreased 4.4% to $261.6M, compared to $273.6M.
  • Bumble App Revenue decreased 3.8% to $212.4M, compared to $220.7M.
  • Badoo App and other revenue decreased 6.8% to $49.3M, compared to $52.9M.
  • Total Paying Users increased 5.3% to 4.M, compared to 4M.
  • Operating earnings was $37M.

Full Year 2024 Financial Highlights:

  • Revenue increased 1.9% to $1,071.6M, compared to $1,051.8M.
  • Bumble App Revenue increased 2.5% to $866.3M, compared to $844.8M.
  • Badoo App and other revenue decreased 0.8% to $205.4M, compared to $207.1M.
  • Operating loss was $700.5 M.

See full article at Businesswire

See the top news on Bumble
See the top news on Badoo

Thursday Dating Brings IRL Matchmaking to Calgary

Posted on February 19, 2025
Thursday Calgary dating event

CALGARY JOURNAL – Thursday Dating, a global matchmaking service, is launching in Calgary as an alternative to dating apps. Instead of swiping, singles meet in real-life events hosted in local venues. The service aims to combat dating fatigue caused by ghosting and repetitive online conversations.

by Chantel Belisle
See full article at Calgary Journal

See the top news on Thursday

Aisle’s #FindAnkit Campaign Goes Viral

Posted on February 19, 2025
Aisle's #FindAnkit Campaign

SOCIAL SAMOSA – Aisle’s #FindAnkit campaign was a viral marketing stunt that turned a common dating app regret – accidentally skipping a profile – into an engaging social media movement. It started when a woman mistakenly swiped past a profile she thought was a perfect match. Aisle turned this into a fun, city-wide search for “Ankit,” a fictional 5’11” techie from Bengaluru who loves chai. The campaign reached 8.8M people and gained 9.8M views.

See full article at Social Samosa

See the top news on Aisle  

Silicon Valley’s New Matchmakers Are Betting on AI to Fix What Dating Apps Broke

Posted on February 18, 2025
Stitched Social launch event


TIMES OF INDIA – Less than 1% of swipes lead to dates. 17% of 1st dates on Hinge result in a second. San Francisco’s Stitched Social has an AI system which integrates real-time feedback and reinforcement learning to refine matches continuously and charges for successful matches.

by Abhinav Kejriwal
See full article at Times of India

Mark Brooks: AI will transform online dating, for sure. I’d argue that 1% of swipes turning into dates, with 17% of 1st dates leading to 2nd dates, is pretty good. I wish journalists would stop clouding the dating industry with glass half-full candor. The truth is we’re doing well but can do better, with AI tech.

See the top news on Hinge

Hinge CEO Rejects AI Replacing Human Connection in Dating

Posted on February 17, 2025
Hinge CEO Rejects AI Replacing Human Connection in Dating

BUSINESS INSIDER – Hinge CEO Justin McLeod dismissed the idea of AI dating on behalf of users, emphasizing that dating is a personal journey that individuals must experience themselves. While apps like Grindr and Bumble are exploring AI-powered dating assistants, McLeod stated that Hinge believes AI should support users rather than act as an intermediary. He also noted that current technology is not advanced enough to accurately replicate a person’s voice, values, and personality. Instead, Hinge plans to introduce features that guide users with conversation tips.

by Lauren Edmonds
See full article at Business Insider

See the top news on Hinge

New Apps Challenge Swipe Fatigue and Traditional Models

Posted on February 17, 2025
Logo of the Sitch dating app

BUSINESS INSIDER – New dating apps are emerging as users grow tired of swiping, challenging industry giants like Tinder and Bumble. Startups are experimenting with alternatives, such as AI-powered matchmaking (Sitch), daily limited profile selections (Pique Dating), and in-person dating events. Some social networking apps like 222 and Posh also foster organic connections that can lead to romance. Even Big Tech, including Facebook and Instagram, is expanding its dating features. With Gen Z prioritizing broader social connections, the online dating landscape is evolving beyond traditional swipe-based models.

by Sydney Bradley
See full article at Business Insider

See the top news on Pique
See the top news on Sitch

Netflix Documentary Sparks Surge in Ashley Madison’s Popularity in India

Posted on February 17, 2025

AshleyMadison Netflix documentaryFORTUNE INDIA – Netflix and Hulu documentaries have fueled a surge in Ashley Madison's popularity in India, pushing the country from the eighth to the sixth spot globally in new signups. Despite the platform's controversial history, including a massive 2015 data breach, its membership has now grown to 85M users worldwide, with 1.4M signups from India as of December. Chief Strategy Officer Paul Keable attributes this rise to increased exposure from streaming platforms, noting a 20-30% jump in global signups following the Netflix series.

by Vidhi Taparia
See full article at Fortune India

See the top news on AshleyMadison