FAST COMPANY – Bumble has spun off its friendship feature into a stand-alone app, BFF, positioning it as part of “The Great Frienaissance.” The app, now live in the U.S., uses interest-based matching, photo prompts, and a new Groups section powered by technology from community platform Geneva, which Bumble acquired in 2024. Research commissioned by Bumble shows 55% of young adults want more local friends, and one in four want friends to attend events with.
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