LINKEDIN – Violet Lim, CEO & Chief Cupid of Lunch Actually Group, recently reflected on one of her toughest lessons. After early wins in Singapore, Malaysia, and Hong Kong, the 2011 launch in Taipei stumbled. Campaigns that worked elsewhere failed to connect, trust was low, and the board eventually advised closing the office, a painful decision for Violet. A decade later, Lunch Actually returned with a new approach: partnering with local experts and respecting cultural nuances. This time, the difference was dramatic. Taipei is now one of Violet’s proudest turnarounds. Her key lessons: never assume product–market fit, stay confident but avoid complacency, and remember that failure isn’t final.
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