PSYCHOLOGY TODAY – A study by Jessika Witmer and Hannes Rosenbusch from Tilburg University together with Erdem Ozan Meral from the Leibniz Institute for Educational Trajectories, published in Computers in Human Behavior Reports (2025), tested what matters most when people swipe on dating apps. The researchers showed 445 participants in Germany different profiles that varied by photo, height, job, bio, intelligence, and similarity. They found that profile photos had by far the biggest impact on swiping decisions, while other details like occupation or biography made only a small difference.
See full article at Psychology Today