LASSONDE – University of Utah MBC graduates D.J. Potter and David Aiderzada founded Orra in 2022 to counter swipe-based apps that they say fuel superficiality, addiction, and disconnection. Orra is an AI matchmaking platform built around relationship market value (values, compatibility, attraction) rather than looks alone. Its features include curated matches, Spark Score compatibility ratings, an AI dating companion, and delayed photo reveals. With a March 2025 launch, the founders aim to help users form long-term relationships quickly, measuring success by matches made rather than time spent on the app.
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