FAST COMPANY – At Fast Company’s Innovation Festival, Hinge CEO Justin McLeod said Hinge’s Q2 growth, revenue up 25% YoY and paying users up 18%, stems from three principles: keep the free experience strong (charge only for scarce, optional perks like Roses/Boosts), build for underserved users (e.g., Match Note for LGBTQ+, neurodivergent, single parents, people with STIs), and use AI where it’s useful (Prompt Feedback for better profiles, photo selection help, and “Are you sure?” checks before sending risky messages). He contrasted this with rivals’ declines (Bumble paying users −8.7% and revenue −7.6%; Tinder down 1.2M paid since early 2024, with Q2 2025 revenue −4.6%). Longer term, he expects AI to deliver highly personalized matches that reduce swiping.
See full article at Fast Company