FAST COMPANY – Hinge president and CMO Jackie Jantos is pushing Gen Z to rethink the “meet-cute” by highlighting real, imperfect love stories from couples who met on the app. Her campaigns “No Ordinary Love” and “It’s Funny We Met on Hinge”, focus on moving connections offline and reinforce Hinge’s “Designed to Be Deleted” positioning. The strategy is working: Hinge’s Q3 2025 revenue rose 27% to $185M, with paying users up 17%, making it Match Group’s strongest-performing brand.
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