FAST COMPANY – Hinge president and CMO Jackie Jantos has built the brand around authentic, imperfect real-world love stories to push users off the app and into actual dating. Her campaigns – “No Ordinary Love” on Substack and “It’s Funny We Met on Hinge” – use real couples to counter unrealistic cultural narratives and reinforce Hinge’s promise of being “Designed to Be Deleted.” The strategy is working: in Q3 2025, Hinge’s revenue jumped 27% to $185M with 17% growth in paying users, cementing it as Match Group’s standout performer.
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