LTR – Mark Brooks sits down with Karima Ben Abdelmalek, CEO and President of happn, to delve into HelloGroup’s recent acquisition of the dating app. The conversation covers the app’s unique approach to location-based services, how happn differentiates itself in the competitive dating market, and the strategic changes implemented under Karima’s leadership. They also discuss the future plans for happn, focusing on deeper localization and enhancing user experiences, and how HelloGroup’s expertise will help facilitate these goals. Karima shares insights on maintaining the app’s core identity while adapting to evolving market demands.
[**See the video here on YouTube**]
The October LTR was kindly sponsored by Courtland Brooks