BUSINESS TODAY – Gleeden, a dating platform designed for extra-marital relationships, has reached 4M users in India, making the country one of its fastest-growing markets. Launched in France in 2009, the app’s Indian user base is 65% male and 35% female, with women’s participation rising 148% over the past two years. Usage is concentrated in major cities such as Bengaluru (18%), Hyderabad (17%), Delhi (11%), Mumbai (9%), and Pune (7%), though growth is also expanding into smaller cities. The platform allows women to use the service for free, which the company says helps encourage participation.
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