MASHABLE – Pure’s new feed is even more colorful and easy for users to express themselves in the loudest way possible. Users choose their profile’s aesthetic and color pattern with a single tap: bright pink, periwinkle, black, and more. The new redesign prioritizes one profile at a time; there’s no grid in sight. There’s a new “Mutual Turn-Ons” view. Pure wrapped up 2025 with close to $100 million in gross revenue and a 95% year-over-year increase in registrations. Revenue grew 46% year-over-year in 2025.