DIGIDAY – Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators – founders and entrepreneurs – who were also verified The League members. It’s part of the dating app’s larger efforts to retool its media mix, exploring more niche channels outside of the usual suspects, like Meta and TikTok.
Mark Brooks: Courtland Brooks manages advocate-influencer campaigns on Youtube, TikTok and Insta. We’ve not looked at Linkedin, but we will now. I really like that The League recruited from within their community. Great move!