OPW – A new study conducted by Strand Partners for Match Group found that 47% of UK singles say it has never been harder to connect with people. A third (32%) met nobody new in person last month, while 43% say most of their social life happens through a screen. Dating apps and friends are now the most common ways to meet a partner, each accounting for 20%. Just 4% of Gen Z met their most recent partner in a pub, bar or club, compared with 21% of Boomers.