MYBROADBAND – Aug 27 – Noel Biderman is setting his sights on China after a controversial launch in Hong Kong. AshleyMadison received ~320K Hong Kong hits in the past year without spending anything on marketing. Government data show 30 out of 100 married couples filed for a divorce in 2011, twice as many as in 1991. The number of divorce cases hit a record high of 21,125 in 2012. ~ 640K people from China tried to access Ashley Madison in the past year before it was available, showing “a lot of pent-up demand” in the country, Biderman said.
Category: All Adult Dating
Pure Dating App Works Like Uber
BUSINESS INSIDER – Aug 24 – Pure is a new app that connects people who are ready to get laid right now. Pure will be a paid app. The app's business model incorporates an in-app purchase system that charges users $9.99 for a 24-hour pass. The pass will allow members to submit unlimited sex requests in that one-day period. Pure is planning to launch very soon, but it needs Apple's approval first.
Pure App Aims To Spice Up Users’ Sex Life
MASHABLE – Aug 23 – Pure is a no-strings-attached iOS service resembling Craigslist's casual encounter channel; a hook-up tool that lets users browse who's around and what they want. Although it may be too racy to make it into the App Store, its founders say the app bans nudity and adheres to the iOS terms of service.
The Rise Of Minimalist Sex Apps
NYMAG – Aug 19 – "We wanted an easy way to find sex," says Pure's co-founder Sidorenko. "We thought it would be cool to use an approach like Uber, where you create the request, and you get a car pretty soon. We thought it would be cool to have something like that to find a sex buddy." From that brainstorm came Pure, a new app that brings the on-demand convenience of Uber to the bedroom. They hope to be part of a cultural change surrounding online sex-discovery. They've enlisted female sexologist Carol Queen to help them reach women, and they're planning a series of marketing events at New York bars in the coming weeks.
Risky Business: An Interview With Noel Biderman, Ashley Madison
SHALOM LIFE – Aug 5 – Ashley Madison claims 20M members in 26 countries, $90M in revenue in 2012, and a new member every nine seconds.
Q: A lot of people peg you as the 'King of Infidelity', but you didn’t always bear this moniker. How did your career trajectory change so drastically?
A: I’m incredibly competitive and argumentative. My temperament helped me see gaps in product development and business consumption. Even though I was in the career of my dreams (athletics), there was a siren out there calling me to fill that market void.
Q: How do you brainstorm ideas for advertisements that society is still finding hard to stomach?
A: Sometimes society has its head in the sand. It truly doesn’t want to believe that people behave atypically. We want people to know that other people think and feel like the same way; that there’s a community to join for comfort.
Q: Which of the dating communities that Avid Life represents is gaining the most traction and traffic. Why?
A: Ashley Madison. Building site that caters to extracurricular relationships is more universally feasible. Because of this, Ashley Madison will always be the largest.
Q: When countering your critics you often object with, "We're just a platform. No website or 30-second ad is going to convince anyone to cheat." Can you elaborate?
A: The notion of monogamy goes against our DNA. Is it any wonder people look to find comfort in the arms of another?
Q: Coming from a Jewish pedigree, does Ashley Madison target the Jewish community?
A: We target women. Socioeconomics, ethnicity, and age doesn’t come into play when narrowing our demographic.
Q: What would people be surprised to know about you?
A: I think people are surprised to know I’m an avid fisherman and a family guy.
Q: Where do you see the future for Ashley Madison and Avid Life within the next 5 years?
A: The goal is to be the best you can be. Ultimately, we strive to be the biggest dating website on the planet.
by Ashley Peters
The full article was originally published at Shalom Life, but is no longer available.
Ashley Madison Launched In Netherlands
EMERCE – July 30 – Ashley Madison, the infidelity dating services, has officially launched in Netherlands. The site has recently launched in Japan and India and announced it had crossed 20M member milestone.
AshleyMadison.com Reaches 20 Million Members
PR WEB – July 24 – Controversial married-dating site AshleyMadison.com reaches 20M. Over the past year AshleyMadison.com saw a 33% increase in new members since July 2012. “Our aggressive global expansion including seven countries in 2012 and most recently Japan and India, proves that infidelity is a universal business,” says Noel Biderman, CEO of AshleyMadison.com.
Victoria Milan Newsjacks Tiger Woods
FOX SPORTS – July 17 – According to VictoriaMilan's survey the most desirable golfer is Tiger Woods. The site surveyed over 3K female cheaters. Top sexiest golfers:
- Tiger Woods 27%
- Adam Scott 25%
- Sergio Garcia 14%
- Luke Donald 11%
- Justin Rose 9%
AshleyMadison Reveals What Cheaters Want
ORANGE.CO.UK – June 8 – A new poll by AshleyMadison.com shows that 83% of middle-class male members want to cheat with a working-class woman. Meanwhile, 52% of upper-class men are looking for a middle-class woman and 42% of upper-class men want a working class-woman for an affair. Men want someone they can impress because fundamentally most men lack confidence. By contrast, only 41% of middle-class women would like an affair with an upper-class man. They want intimacy and shared experience with an equal.
The full article was originally published at Orange.co.uk, but is no longer available.
AshleyMadison Comes To Japan
WSJ/TOKYO REPORTER – July 1 – With more than 19 million anonymous members worldwide, the infidelity
service on Monday launched its operation in Japan. Until 2010, AshleyMadison only operated in North America. Japan is AM's 28th
country, first in Asia. In the first four days, The website had logged
230,000 visits and 70,000 members. The company
had targeted 100,000 members in the first month, and 1.2 million in the
first year. Male users pay 4,900 yen for 100 credits — the currency
used to interact
with women, who do not pay. To engage in an email conversation with a
female user requires five credits. For chatting, the fee is based on the
elapsed time, much like a taxi meter. Virtual gifts with a message can
also be sent. Interaction across international borders is possible.