Category: All Internet Dating Statistics

Study of 50,000 Female Online Daters Reveals the Demi Moore Effect

Posted on April 30, 2007

Demi_moorePR NEWSWIRE — Apr 30 — A study of over 50,000 women daters aged thirty and over on PlentyofFish.com from April 19th-25th, 2007 reveals that 35% contacted men 5 or more years younger than themselves. Markus Frind, Founder and CEO of PlentyofFish says, "It's not just men who want to date a few years younger these days. Women in their thirties, forties and older are pursuing younger men on dating sites." In the USA, of the 23,024 women who initiated contact with men, 38% sought out men at least 5 years younger, and 10% messaged men at least 10 years younger. In Canada, of 17,684 women, 31% emailed men at least 5 years younger. In the UK 41% contacted men at least 5 years younger. Mr. Frind says, "Demi and Ashton were the exception a few years ago, but by proving it works, more women than ever are comfortable looking to younger men for love." Founded by Markus Frind in 2003, PlentyofFish has grown to be the #1 dating site in Canada and the 5th most popular in both the USA and UK.

The full article was originally published at PR Newswire, but is no longer available.

Study of 50,000 Female Online Daters Reveals the Demi Moore Effect

Posted on April 30, 2007

Demi_moorePR NEWSWIRE — Apr 30 — A study of over 50,000 women daters aged thirty and over on PlentyofFish.com from April 19th-25th, 2007 reveals that 35% contacted men 5 or more years younger than themselves. Markus Frind, Founder and CEO of PlentyofFish says, "It's not just men who want to date a few years younger these days. Women in their thirties, forties and older are pursuing younger men on dating sites." In the USA, of the 23,024 women who initiated contact with men, 38% sought out men at least 5 years younger, and 10% messaged men at least 10 years younger. In Canada, of 17,684 women, 31% emailed men at least 5 years younger. In the UK 41% contacted men at least 5 years younger. Mr. Frind says, "Demi and Ashton were the exception a few years ago, but by proving it works, more women than ever are comfortable looking to younger men for love." Founded by Markus Frind in 2003, PlentyofFish has grown to be the #1 dating site in Canada and the 5th most popular in both the USA and UK.

The full article was originally published at PR Newswire, but is no longer available.

The French and Internet Dating

Posted on April 18, 2007

Meetic_logoTIMES ONLINE — Apr 18 — In five years, Marc Simoncini has lifted taboos, attracted younger customers and transformed internet dating into a popular pastime for a liberated nation seeking excitement. Now the founder of Meetic, the French site, hopes to do the same thing in Britain. “We’re going to shake things up a bit,” says Mr Simoncini, who purchased DatingDirect for £27.3 million in January. He’s promising massive advertising, instant messaging and a connection to Meetic’s 28 million users throughout Europe, and is pledging the Gallic approach to romance. “There are only two philosophies in this business,” Mr Simoncini, 43, said. “The American philosophy and the French one. The Americans try to sell you love. We sell une rencontre [an encounter] and I don’t care what happens afterwards.” “We’ve managed to make online dating something that is lighter and more fun,” he said. The average age of the group’s French customers is 32, compared to 41 for online dating agencies in Britain and an average of 46 worldwide. The group has acquired businesses in China, Brazil and the Netherlands, and recorded profits growing 77% in 2006 to €10.1 million. Annual sales have risen from €1.1 million in 2002 to €79 million last year.

15m – Single people in France
80% – Meetic’s market share in France
€29 – Monthly cost of a Meetic subscription
400,000 – Paying subscribers in France
€243m – Value of online dating industry in Europe
€485m – Value of online dating industry in the United States
FULL ARTICLE @ TIMES ONLINE

The French and Internet Dating

Posted on April 18, 2007

Meetic_logoTIMES ONLINE — Apr 18 — In five years, Marc Simoncini has lifted taboos, attracted younger customers and transformed internet dating into a popular pastime for a liberated nation seeking excitement. Now the founder of Meetic, the French site, hopes to do the same thing in Britain. “We’re going to shake things up a bit,” says Mr Simoncini, who purchased DatingDirect for £27.3 million in January. He’s promising massive advertising, instant messaging and a connection to Meetic’s 28 million users throughout Europe, and is pledging the Gallic approach to romance. “There are only two philosophies in this business,” Mr Simoncini, 43, said. “The American philosophy and the French one. The Americans try to sell you love. We sell une rencontre [an encounter] and I don’t care what happens afterwards.” “We’ve managed to make online dating something that is lighter and more fun,” he said. The average age of the group’s French customers is 32, compared to 41 for online dating agencies in Britain and an average of 46 worldwide. The group has acquired businesses in China, Brazil and the Netherlands, and recorded profits growing 77% in 2006 to €10.1 million. Annual sales have risen from €1.1 million in 2002 to €79 million last year.

15m – Single people in France
80% – Meetic’s market share in France
€29 – Monthly cost of a Meetic subscription
400,000 – Paying subscribers in France
€243m – Value of online dating industry in Europe
€485m – Value of online dating industry in the United States
FULL ARTICLE @ TIMES ONLINE

British Women Seek Younger Men

Posted on April 16, 2007

UPI — Apr 16 — A survey of 1,200 conducted by London-based Parship found that the number of older women seeking younger men rose by 20% over the course of one year to nearly one in 10. 3% are seeking men more than 10 years their junior. 2/3 of women seeking younger men live in rural areas. 5% of men 25-35 said they are seeking relationships with older women. 47% of male respondents said age has little to do with love. FULL ARTICLE @ UPI

British Women Seek Younger Men

Posted on April 16, 2007

UPI — Apr 16 — A survey of 1,200 conducted by London-based Parship found that the number of older women seeking younger men rose by 20% over the course of one year to nearly one in 10. 3% are seeking men more than 10 years their junior. 2/3 of women seeking younger men live in rural areas. 5% of men 25-35 said they are seeking relationships with older women. 47% of male respondents said age has little to do with love. FULL ARTICLE @ UPI

Finding Silver in the Silver Singles Set

Posted on April 11, 2007

Senior_dating MEDIA LIFE MAGAZINE — Increasingly dating sites report a surge in silver singles, 50-plus. Indeed, they say it’s now their fastest-growing demographic and the most lucrative. “Fifty-plus daters generate more subscriptions than younger daters, and they are more likely to subscribe for a longer period of time,” says Maida Goodman, spokesperson for Match.com, where 23% of subscribers are over 50, more than double the number two years ago. A survey last year by AARP found that 70% of single baby boomers said they dated regularly (on or offline). At TRUE, the 50-plus set membership is up 178% in 2006 and accounts for almost 10% of membership. Nielsen//NetRatings show 54% of the people who went to MSN Dating & Personals (powered by Match.com) in the month of February were 45+ years old.

Site                        Unique Audience Composition (%)    Unique Audience (000)
TRUE                                         44,76                                    1,367
American Singles                        43.83                                       706
Match.com                                 43.32                                    1,871
Yahoo Personals                         41.46                                    2,238
MSN Dating & Personals               39.7                                      1,097
eHarmony                                  38.74                                      577
Mate1.com                                 35.25                                      641

Nielsen//NetRatings

The full article was originally published at Life Media Magazine, but is no longer available.

Finding Silver in the Silver Singles Set

Posted on April 11, 2007

Senior_dating MEDIA LIFE MAGAZINE — Increasingly dating sites report a surge in silver singles, 50-plus. Indeed, they say it’s now their fastest-growing demographic and the most lucrative. “Fifty-plus daters generate more subscriptions than younger daters, and they are more likely to subscribe for a longer period of time,” says Maida Goodman, spokesperson for Match.com, where 23% of subscribers are over 50, more than double the number two years ago. A survey last year by AARP found that 70% of single baby boomers said they dated regularly (on or offline). At TRUE, the 50-plus set membership is up 178% in 2006 and accounts for almost 10% of membership. Nielsen//NetRatings show 54% of the people who went to MSN Dating & Personals (powered by Match.com) in the month of February were 45+ years old.

Site                        Unique Audience Composition (%)    Unique Audience (000)
TRUE                                         44,76                                    1,367
American Singles                        43.83                                       706
Match.com                                 43.32                                    1,871
Yahoo Personals                         41.46                                    2,238
MSN Dating & Personals               39.7                                      1,097
eHarmony                                  38.74                                      577
Mate1.com                                 35.25                                      641

Nielsen//NetRatings

The full article was originally published at Life Media Magazine, but is no longer available.

Hitwise Rankings Changes fo the USA

Posted on April 6, 2007

Hitwise_logoOPW — The Hitwise rankings are in for March. PlentyofFish moved ahead of eHarmony to take 5th position.  Adam4Adam moved one position ahead of Mate1 to take 8th position. HotorNot moved up two positions to #11, probably due to them transitioning to a  free membership model. OnlineBootyCall enters the charts at #15.

Hitwise Rankings Changes fo the USA

Posted on April 6, 2007

Hitwise_logoOPW — The Hitwise rankings are in for March. PlentyofFish moved ahead of eHarmony to take 5th position.  Adam4Adam moved one position ahead of Mate1 to take 8th position. HotorNot moved up two positions to #11, probably due to them transitioning to a  free membership model. OnlineBootyCall enters the charts at #15.