AMERICAN CHRONICLE — Aug 2 — Adult FriendFinder, one of the largest adult websites with over 22.3 million members, has just one million fewer members than the population of Texas. Every day, Adult FriendFinder gets more visitors than Match and eHarmony combined. The five states with the largest number of subscribers (California, Texas, Florida, New York, and Illinois) all have at least 3.3% of their population active with the website. Adult content remains hot with 4% of all web traffic, 2% of all surfing time, and 20% of all cellphone searches looking for it. 22% ($2.8 billion) of the $13 billion spent on adult entertainment comes from the Internet alone. FULL ARTICLE @ AMERICAN CHRONICLE
Category: All Internet Dating Statistics
The Many Faces Of Online Dating
TECHNEWSWORLD — August 2 — The U.S. online dating market will reach $932 million in 2011, according to JupiterResearch. More than 20 million Internet users visited such a site last December, reported comScore, with the top destinations being Yahoo! Personals, Match.com, True.com, Spark Networks and Singlesnet.com. But, mainstream dating site memberships are stagnating or, in some cases, shrinking. The proportion of paying customers (5%) has stayed the same over the last five years, according to Jupiter. Furthermore, only 10% of Internet users visited an online dating site in 2006 — a decrease from 16% in 2005 and 21% in 2002. Specialized dating sites, as a result, are increasing in numbers. It is speculated, though, they they too must keep evolving to prevent stagnation. FULL ARTICLE @ TECH NEWS WORLD
China Consumer Survey
MARKET WIRE — July 25 — The Chinese economy is hot. Their stock market is up over 43% since March. There are over 380 million consumers in China between the ages of 18 and 34. These consumers prefer Chinese goods over American or Japanese goods. They are also more likely to research products via the internet and to surf, email, blog or IM according to a BIGresearch survey.
The full article was originally published at Marketwire, but is no longer available.
Mark Brooks: I just spent two months in China. Once people start using and trusting credit cards, and the online ad market matures, the Chinese internet dating market will dwarf the USA market. However, for now the Chinese don't trust the internet, don't use credit cards (they use debit cards which don't allow monthly recurring charges), and ad buys aren't tracked on a CPM/CPC/CPA basis.
Seeking Mr. Right Gets Tougher
CANADIAN PRESS — July 17 — May to December romances, such as the one between Ashton Kutcher and Demi Moore, could be the answer to the growing sex ratio imbalance in Canada. According to the latest census data released Tuesday by Statistics Canada, the national sex ratio is 95.9 men for every 100 women, down from 96.1 men to 100 Canadian women in 2001. The male-female ratio hasn’t been even in Canada for 35 years. Immigration could account for some of the imbalance. FULL ARTICLE @ THE STAR
Dating In Digital Era In Britain And France
THE GUARDIAN — July 13 — In Britain, the online dating stigma is collapsing. comScore World Metrix reports Britain’s 141 dating sites received 6.4 million unique visitors in May. Nielsen says UK Internet users visiting personals sites leaped 13.4% from 8.2% three years ago. Synovate found 6% of British Web users aged 18-24 engage in online dating but 38%, admit to meeting someone online and making online friends. With this demographic on free sites like MySpace, it’s difficult to maintain subscription-based. French Meetic appears to be surviving on the subscription boat.
The full article was originally published at Marketing Vox, but is no longer available.
British Online Dating Statistics
THE GUARDIAN — July 12 — With free sites such as MySpace and Facebook growing, dating services are borrowing their tricks to entice younger users. There are 141 dating sites in Britain. Dating Direct is the largest and is adding MySpace type features to appeal to younger users. Their average member is 45 and only 6% of British web users aged 18-24 do online dating, according to Synovate, though 38% have met friends online. 13.4% of UK internet users visited personals sites in May compared with 8.2% three years ago, according to Nielsen/NetRatings. 45-55 is the typical age worldwide for dating services. FULL ARTICLE @ THE GUARDIAN
Hitwise – Yahoo Personals And PlentyofFish Up, TRUE Down
OPW — July 12 — TRUE was #1 all year through May, when it moved to #2, now it's #6 for June. TRUE pulled the plug on ad spends and CPA commissions. Word is they're concentrating on their most profitable ad spends and reeling in profits. Singlesnet holds on to its #1 position and Yahoo Personals takes TRUE's #2 position. PlentyofFish moves up again, to the #3 rank. HotorNot moves down one spot to #10. – Mark Brooks
Dating Speeds Up On Cellphone
ASSOCIATED PRESS — July 11 — Get the weather. Get a picture. Get a date – this instant. Of America's ~213 million mobile phone users, 3.6 million used a mobile dating service in May 2007 (M:Metrics). Mostly men 18 to 34. Internet dating Web sites Webdate and Match.com have mobile services, and there are a handful of stand-alone ventures such as Meetmoi, Zogo and Jumbuck Entertainment's Fast Flirting, as well.
The full article was originally published at Arizona Republic, but is no longer available.
Mark Brooks: For the scoop on mobile SNS and dating you might want to check out the Social Networking Conference coming up July 26-27th in San Francisco.
Engage.com Seeks Values
PRESS RELEASE — June 19 — 64% of singles want to know about a date's social values. ~7 in 10 want to be in sync on social issues. Engage.com's "Social Engagement" survey of 500 single adults shows 58% are active with social causes including: environmentalism 24%, education 18%, and homelessness and poverty 10%. "A social consciousness is sexy," said Relationship Expert Trish McDermott, a leading authority on online dating and Chief Matchmaker for Engage.
The full article was originally published at PR Newswire, but is no longer available.
Mark Brooks: Trish used to be head of PR at Match.com.
Bharat, Shaadi and Orkut
TECHTREE — June 14 — Internet research company, JuxtConsult, has 'India Online 2007.' From April 2006 to April 2007, India's overall Internet population has grown by 28% to 30.3 million. 25 million are 'regulars' who log on to the Internet at least once a month. On average, about 20 million Internet users log on to the Internet daily. Orkut infiltrates the young (urban) Indian consciousness with a 64% usage preference in the social networking category, and 36% usage in the dating/friendship category. Meanwhile, the online matrimonial space doesn't seem to be doing too well with rivals Shaadi and Bharatmatrimony continuing to fight it out among themselves – but with little success, as compared to last year.
The full article was originally published at TechTree, but is no longer available.