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Category: All Internet Dating Statistics

Web Audience Up 10%

Posted on March 13, 2007

MEDIA POST — Mar 13 — According to comScore Internet audiences in India, Russian and China increased the most in 2006, growing 33%, 21% and 20%, respectively. Internet users outside the U.S. account for 80% of the world’s online population. In Canada the average user spends 39.6 hours online per month. 

Top 15 Countries by Internet Penetration (Unique Visitors Age 15+*)
Worldwide – 747 million, up 10%
United States –  153 million, up 2%
China – 87 million, up 20%
Japan – 54 million, up 4%
Germany – 32 million, up 3%
United Kingdom – 30 million, up 1%
South Korea – 26 million, up 8%
France – 25 million, up 4%
India – 21 million, up 33%
Canada – 20 million, up 11%
Italy – 18 million, up 13%
Brazil – 15 million, up 16%
Spain – 13 million, up 4%
Russian Federation – 13 million, up 21%
Netherlands – 11 million, up 3%
Mexico – 10 million, up 18%

Source: comScore World Metrix
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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Web Audience Up 10%

Posted on March 13, 2007

MEDIA POST — Mar 13 — According to comScore Internet audiences in India, Russian and China increased the most in 2006, growing 33%, 21% and 20%, respectively. Internet users outside the U.S. account for 80% of the world’s online population. In Canada the average user spends 39.6 hours online per month. 

Top 15 Countries by Internet Penetration (Unique Visitors Age 15+*)
Worldwide – 747 million, up 10%
United States –  153 million, up 2%
China – 87 million, up 20%
Japan – 54 million, up 4%
Germany – 32 million, up 3%
United Kingdom – 30 million, up 1%
South Korea – 26 million, up 8%
France – 25 million, up 4%
India – 21 million, up 33%
Canada – 20 million, up 11%
Italy – 18 million, up 13%
Brazil – 15 million, up 16%
Spain – 13 million, up 4%
Russian Federation – 13 million, up 21%
Netherlands – 11 million, up 3%
Mexico – 10 million, up 18%

Source: comScore World Metrix
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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The Rich are Online Longer, Use IM and Like to Blog

Posted on March 9, 2007

ManMEDIA POST — Mar 8 — Affluent Americans ($100k+ income) spend more time on the Internet. And when they're online, they're searching instead of surfing. Yesterday, the Internet Advertising Bureau reported 2006 Internet ad revenues reached ~$16.8 billion (up 34%). JupiterResearch shows U.S. paid online search advertising at $6.4 billion. Marketers should target affluent consumers via paid search, product reviews posted on company Web sites and content on social media sites. The Jupiter study found 43% of affluents use IM, compared with 36% of lesser income. 26% of affluents read blogs and 11% are blog-authors.

The full article was originally published at Media Post, but is no longer available.

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The Rich are Online Longer, Use IM and Like to Blog

Posted on March 9, 2007

ManMEDIA POST — Mar 8 — Affluent Americans ($100k+ income) spend more time on the Internet. And when they're online, they're searching instead of surfing. Yesterday, the Internet Advertising Bureau reported 2006 Internet ad revenues reached ~$16.8 billion (up 34%). JupiterResearch shows U.S. paid online search advertising at $6.4 billion. Marketers should target affluent consumers via paid search, product reviews posted on company Web sites and content on social media sites. The Jupiter study found 43% of affluents use IM, compared with 36% of lesser income. 26% of affluents read blogs and 11% are blog-authors.

The full article was originally published at Media Post, but is no longer available.

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Gays Pessimistic About Finding Love Online

Posted on March 7, 2007

Parshiplogohome_gayPINK NEWS.CO.UK — Mar 6 — The internet is now officially the most popular way for gay men and women to find a date. 87% of gay men and 58% of lesbians have used the internet to find a prospective partner in the past 12 months. Research (1000 responses) carried out by gay-parship.co.uk found that 47% of gay men and 41% of gay women are actively looking for a serious long-term relationship, compared to just 16% and 18% respectively looking for casual flings. Dr Victoria Lukats, psychiatrist and relationships expert, stated,"Our research finally dispels flawed stereotypical assumptions that gay men and women are less likely to want to form a serious relationship." FULL ARTICLE @ PINK NEWS

Mark Brooks: Patrick Perrine is an expert on gay matchmaking and is working on a relaunch of his MyPartnerPerfect.com website.

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Gays Pessimistic About Finding Love Online

Posted on March 7, 2007

Parshiplogohome_gayPINK NEWS.CO.UK — Mar 6 — The internet is now officially the most popular way for gay men and women to find a date. 87% of gay men and 58% of lesbians have used the internet to find a prospective partner in the past 12 months. Research (1000 responses) carried out by gay-parship.co.uk found that 47% of gay men and 41% of gay women are actively looking for a serious long-term relationship, compared to just 16% and 18% respectively looking for casual flings. Dr Victoria Lukats, psychiatrist and relationships expert, stated,"Our research finally dispels flawed stereotypical assumptions that gay men and women are less likely to want to form a serious relationship." FULL ARTICLE @ PINK NEWS

Mark Brooks: Patrick Perrine is an expert on gay matchmaking and is working on a relaunch of his MyPartnerPerfect.com website.

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Spring Break Flings on TRUE.com

Posted on March 7, 2007
True_advertisingPR NEWSWIRE — Mar 6 — TRUE surveyed its members (502 responses) to learn whether singles would rather meet a lifetime partner or just a spring fling during Spring Break 2007. 30% wanted a spring fling, 29% chose casual dating, 24% wanted a long-term relationship, 16% wanted to find just a friend, 2% wanted to find someone to marry. 86% were open to dating someone long-term after meeting them during Spring Break. FULL ARTICLE @ PR NEWSWIRE

Mark Brooks: TRUE has been disparaged in the online personals community for it's racey advertising. It does seem at odds with it's position as a scientifically based dating site…which kinda implies that it's focused on helping people find long term serious relationships. Sex + LTR. The fact is, racey adds convert will. Click throughs are higher and conversions are stronger, in general. Hence, TRUE is being agressive with it's ad spends. The post here mentions that they spent $52 million Jan-Nov last year.   

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Spring Break Flings on TRUE.com

Posted on March 7, 2007
True_advertisingPR NEWSWIRE — Mar 6 — TRUE surveyed its members (502 responses) to learn whether singles would rather meet a lifetime partner or just a spring fling during Spring Break 2007. 30% wanted a spring fling, 29% chose casual dating, 24% wanted a long-term relationship, 16% wanted to find just a friend, 2% wanted to find someone to marry. 86% were open to dating someone long-term after meeting them during Spring Break. FULL ARTICLE @ PR NEWSWIRE

Mark Brooks: TRUE has been disparaged in the online personals community for it's racey advertising. It does seem at odds with it's position as a scientifically based dating site…which kinda implies that it's focused on helping people find long term serious relationships. Sex + LTR. The fact is, racey adds convert will. Click throughs are higher and conversions are stronger, in general. Hence, TRUE is being agressive with it's ad spends. The post here mentions that they spent $52 million Jan-Nov last year.   

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Dating Service Ad Spends Summary

Posted on March 5, 2007
PR WEB — Feb 27 — Advertising spending for dating services, especially online services, are growing at an unprecedented rate, according to Nielsen Monitor-Plus. 

2004 (Jan-Nov) – $149 million
2005 (Jan-Nov) – $310 million

2006 (Jan-Nov) -  $430 million. 
 
In 2006
Cable TV – $130.6 million
Internet -  $127.3 million
Spot TV -   $75.1 million

Online Ad Spending, 2006 (Jan – Nov)
 
TRUE $52,169,100  
Mate1.com $20,410,000  
IAC (match.com) $16,083,600  
Flingweb.com $9,869,300  
MarketRange $7,275,800  
eHarmony.com $5,801,400  
Yahoo! Inc $5,491,500  
Chemistry.com $2,845,800  
SinglesNet $2,481,800  
Spark Networks $1,526,500  
Total $127,308,000  
*Source: Nielsen//NetRatings AdRelevance

 
 
Spending for the top 10 dating services represents 96% of total spending for the online dating industry.
 
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Top 10 Advertiser Jan – Nov '06 ($ mil)

% Change
vs. Jan – Nov '05

eHarmony $110.14      39%
Match.com $66.40       39%
Teligence $42.68      20%
First Media Group Inc. $24.68    149%
Its Just Lunch Inc. $18.45     75%
Vertrue Inc. (Lavalife) $16.33      15%
Marketrange Inc. (PerfectMatch.com) $4.19     -8%
Valenti Intl LLC $2.89      3%
Cupid.Com Inc. $2.52    96%
Adventures Northwest $1.64   124%
Top 10 Total $289.92    40%
All Other Total $12.99    17%
Grand Total $302.90    36%

Source: Nielsen Monitor-Plus

 

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Dating Service Ad Spends Summary

Posted on March 5, 2007
PR WEB — Feb 27 — Advertising spending for dating services, especially online services, are growing at an unprecedented rate, according to Nielsen Monitor-Plus. 

2004 (Jan-Nov) – $149 million
2005 (Jan-Nov) – $310 million

2006 (Jan-Nov) -  $430 million. 
 
In 2006
Cable TV – $130.6 million
Internet -  $127.3 million
Spot TV -   $75.1 million

Online Ad Spending, 2006 (Jan – Nov)
 
TRUE $52,169,100  
Mate1.com $20,410,000  
IAC (match.com) $16,083,600  
Flingweb.com $9,869,300  
MarketRange $7,275,800  
eHarmony.com $5,801,400  
Yahoo! Inc $5,491,500  
Chemistry.com $2,845,800  
SinglesNet $2,481,800  
Spark Networks $1,526,500  
Total $127,308,000  
*Source: Nielsen//NetRatings AdRelevance

 
 
Spending for the top 10 dating services represents 96% of total spending for the online dating industry.
 
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Top 10 Advertiser Jan – Nov '06 ($ mil)

% Change
vs. Jan – Nov '05

eHarmony $110.14      39%
Match.com $66.40       39%
Teligence $42.68      20%
First Media Group Inc. $24.68    149%
Its Just Lunch Inc. $18.45     75%
Vertrue Inc. (Lavalife) $16.33      15%
Marketrange Inc. (PerfectMatch.com) $4.19     -8%
Valenti Intl LLC $2.89      3%
Cupid.Com Inc. $2.52    96%
Adventures Northwest $1.64   124%
Top 10 Total $289.92    40%
All Other Total $12.99    17%
Grand Total $302.90    36%

Source: Nielsen Monitor-Plus

 

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