Category: All LTR Videos

David Siegel – What Is Metaverse?

Posted on February 18, 2022

OPW – Before it was finally called Metaverse, in 2010, David Siegel wrote a book about it. David consults on digital acceleration and the semantic web, especially Metaverse. David defines Metaverse as the real-time location-aware web. He describes the connected worlds in Metaverse, like the power strip in Wreck-It-Ralph, where the characters from one game could enter several other games. David also noted that Metaverse gives new forms of collaboration for companies, digital assistants, and open markets.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The December LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks

Geoff Cook – the Creator Economy & Dating

Posted on February 7, 2022

OPW – The creator economy is taking off. What does this mean for dating and online social communities? Geoff Cook, CEO and co-founder of a unique worldwide social dating company, The Meet Group, has a unique vantage point on this trend. He found that the pandemic changed consumer behavior, increasing the use of online interaction and social entertainment as well as the trust, and acceptance of meeting and socializing online. Geoff noted that live-streaming and the Creator Economy already account for most consumer spending on social apps. The Meet Group is now the #1 live-streaming dating platform in North America & Europe. The company always develops new live video formats to engage & delight. This platform (vPaaS) is now available to other dating apps like POF who have it integrated.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The October LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks

Dennis Yu – Growing Your Business Through Facebook and Instagram Marketing

Posted on January 31, 2022

OPW – Dennis Yu, CTO of BlitzMetrics, believes there is incredible opportunity to generate growth through Facebook and Instagram advertising. Acquiring leads through cheap app installs or $1-3 CPM traffic is not longer viable due to common privacy settings. A more sophisticated and targeted ad campaign approach is needed. Businesses must learn to utilize URL parameters and the conversion APIs built into marketing automation systems to acquire actionable data. Dating sites must register and have their creatives preapproved before use. Dennis Yu provides a wealth of knowledge on leveraging Facebook and Instagram marketing for online dating platforms in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The October LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks

Sean Lawrence – One-to-Many Video and Gamification Are an Excellent Match

Posted on December 22, 2021

OPW – Sean Lawrence, Director of Product at The Meet Group, has led the development of the company’s video and gamification projects. Integrating gamification activities into live streaming video has stimulated the growth of customer engagement on The Meet Group’s platforms. According to his experience, there are six ideals of gamification:

  1. Comprehension – Does the user understand the feature?
  2. Joy – Does the feature bring joy to the user?
  3. Motivation – Will the user want to use the feature again?
  4. Achievement – Is there a sense of accomplishment?
  5. Cooperation – Are the viewers and streamers connecting?
  6. Challenge – Does it prompt users to work towards new rewards?

The Meet Group has further leveraged virtual gifting into the gamification concept to drive engagement and monetization for streamers and audiences alike. Sean Lawrence provides intriguing insights into the application of gamification to streaming video for online dating platforms in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The October LTR was kindly sponsored by vPaaS by The Meet Group, RealMe, FaceTec, Women in Dating & Courtland Brooks.

Dr. Pepper Schwartz – Leveraging Sociology to Improve Online Dating and Relationships

Posted on December 13, 2021

OPW – Dr. Pepper Schwartz, Professor of Sociology at University of Washington, believes that the science of love and dating is ever evolving. Dr. Schwartz has been studying sociology, intimacy, and sexuality for nearly five decades and developed the algorithms for Married at First Sight and Perfect Match. According to her research, people should seek a partner with about 80% similarity for the best balance of compatibility and intrigue. Humans tend to seek validation of one's own behaviors. Online daters are often unaware of their true needs in a relationship and struggle to prioritize needs and wants appropriately. Some personalities are rigid, while others are flexible, leading to levels of conflict which hinder compatibility. She believes that there is a need for full-service dating sites that provide support for relationships over the long term. Dr. Pepper Schwartz discusses the application of sociology theories to improve the value and success of online dating in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The October LTR was kindly sponsored by vPaaS by The Meet Group, RealMe, FaceTec, Women in Dating & Courtland Brooks.

Dr. Timothy Sexton – DNA as Indicator of Romantic Chemistry

Posted on October 28, 2021

OPW – Dr. Timothy Sexton, CEO and Technical Founder of DNA Romance, believes that true romantic chemistry is found at the genetic level. Dr. Sexton has been analyzing the human genome for over 16 years and applied his expertise to the online dating experience. Romantic attraction is comprised of sexual chemistry, personality, physical attraction, and common interests. Online interactions can allow daters to evaluate personality, physical attraction, and common interests. Sexual chemistry cannot be determined through typical dating app experiences and only comes to light on the first date. According to Dr. Sexton, first date disappointment is attributed to a lack of sexual chemistry. This can lead to frustration and a poor user experience. DNA Romance developed the DRom 1.0 algorithm to synthesize genetic information into a simplified chemistry score. Dr. Timothy Sexton the application of DNA analysis to enhance the online dating experience in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The June LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Women in Dating & Courtland Brooks.

Mark Brooks – Top Twelve Internet Dating News Stories for 2021

Posted on October 19, 2021

OPW – Mark Brooks, CEO of Courtland Brooks, continuously monitors Internet Dating industry news and related developments. 2021 has been an exciting year, as companies adapt and grow through the changing global environment. Bumble, which recently went public, posted Q2 2021 revenues of $186M with an operating loss of $10M. Match Group ended 2020 with nearly $2.4B in revenue and operating income of $743M, and acquired Hyperconnect this year. Apple has been prohibited from blocking outside payments in the Epic court ruling, which is pivotal as app spending is projected to reach $270B by 2025. ParshipMeet is preparing a 2022 IPO, and Chinese dating app Soul is also seeking a U.S. IPO. Tinder is releasing ID verification worldwide, while also testing a virtual currency system. Dating Group has acquired Cupid Media. Clover and Snack have raised capital, with $12M and $3.5M in new funding, respectively. Mark Brooks reviews the top industry news and provides additional commentary in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The September LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Courtland Brooks.

Yu-kai Chou – Using Gamification to Influence User Behaviors

Posted on September 13, 2021

OPW – The integration of gaming elements, either explicitly or implicitly, is a powerful way to engage with users and motivate their behaviors. Yu-kai Chou, Founding Partner and Chief Creation Officer of The Octalysis Group, is a leading expert in gamification. He is also the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Chou created the Octalysis Framework to describe the eight components of gamification: epic meaning, accomplishment, empowerment, ownership, social influence, scarcity, unpredictability, and avoidance. These are the core drives that influence user behavior. Yu-kai Chou provides a detailed explanation of gamification in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The June LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Courtland Brooks.

Shauny Ullman – Sharing Health Status While Protecting Privacy

Posted on July 19, 2021

LTR – July 19 – Shauny Ullman, CEO and Founder of Clear Bill of Health, or CBOH, has created a digital platform that allows users to share health information with others while protecting privacy. The company's goal is to destigmatize testing and mitigate the spread of transmissible infections. Trust is a key part of building relationships but is limited in the early part of the online dating process. CBOH aims to provide an easy way to facilitate safer social interactions with accountability and control. Shauny Ullman discusses the importance of normalizing critical health conversations with social technology in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The May LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Real Gifts & Courtland Brooks.

Barbara Soltysinska – Promoting Brands Through Influencer Marketing

Posted on July 12, 2021

LTR – July 12 – Barbara Soltysinska, CEO and Co-founder of indaHash, is a pioneer in the emerging influencer marketing movement. Social media influencers enjoy a strong and dynamic relationship with their fans and followers. In a time when traditional media has lost significant credibility with the public, influencers present a powerful opportunity to serve as brand ambassadors. Additionally, major platform companies like Apple are seeking to restrict access to private consumer data. The connection and trust that exists between influencers and fans can provide an avenue for continued targeting of interested audiences. Over 75% of top brands are using influencer marketing in some capacity. Online dating companies would benefit from a properly managed influencer marketing campaign. A key part of indaHash's strategy is engaging quality influencers at all levels of reach. Barbara Soltysinska, along with VP of APAC & China Ashwin Chandoesing, share valuable information on influencer marketing in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The May LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Real Gifts & Courtland Brooks.