Category: All LTR Videos

Robert Metcalfe – Measuring Consumer Value in the Dating Industry

Posted on February 22, 2021

LTR – Feb 22 – Over the past 20 to 30 years, research has advanced several economic theories that relate well to the dating industry. These include the theory of behavior change, experimentation, and consumer value. Robert Metcalfe, Co-founder of The Behavioralist, discusses the application of behavioral economics to measure consumer value in online dating. He explains the methodology that equates willingness to pay to consumer value. More specifically, the more that a consumer is willing to pay for a product or service, the happier they will be with that purchase. Robert Metcalfe details the benefits of analyzing consumer value to maximize profits in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The November LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.

Jeff Tinsley – Building Trust and Increasing Safety in Online Dating

Posted on February 15, 2021

LTR – Feb 15 – In our modern technological society, important life transactions are taking place online. Jeff Tinsley, CEO of RealMe, discusses the value of building trust and increasing user safety in online dating. He believes that anonymity in online dating contributes to the prevalence of romance scams and fraud. 2020 saw a 20% increase in romance scams attributed to the Covid-19 pandemic. Recent surveys have shown that up to 50% of profiles on dating sites are fake or contain falsified information. 27% of the U.S. adult population has been a victim of fraud or crimes originating from online interactions with financial losses approaching $20B annually. There is a strong demand for reputation and background information, with 98% online daters desiring this information. Jeff Tinsley details the benefits of enhancing safety and trust in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The November LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.

Christof Wittig – Communities Are the Future of Online Dating

Posted on February 2, 2021

LTR CONFERENCE – Feb 2 – High churn, customer acquisition costs, and short user lifecycle are several challenges faced by dating services. According to Christof Wittig, CEO of Hornet, building communities in online dating is an excellent way to improve user experience. He believes that community is the future of dating. Creating places where users can interact around common interests can facilitate long-term user engagement and increasing retention. Christof Wittig explains the benefits of building communities in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The November LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.

Dr. Mari-Sanna Paukkeri – Using Ethical AI to Moderate User Content

Posted on January 28, 2021

LTR CONFERENCE – Jan 28 – Abusive and undesirable content is a persistent issue in online dating and social networks. Dr. Mari-Sanna Paukkeri, CEO of Utopia Analytics, demonstrates the application of ethical artificial intelligence to improve user experience. Machine learning designed to adhere to ethical principles can assist with the moderation of user-generated content. Utopia Analytics has developed an AI-powered service to help businesses enforce community content guidelines. Dr. Paukkeri details the benefits of artificial intelligence and machine learning in the latest video in the LTR conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The December LTR was kindly sponsored by RealMe, vPaaS by The Meet Group & Utopia Analytics.

Jonathan Murray – Reality TV Development for Internet Dating

Posted on November 30, 2020

LTR CONFERENCE – Nov 30 – The Reality TV 2.0 movement is being adopted by the Internet Dating Industry to improve user engagement and create new revenue streams. Jonathan Murray, Co-founder of Bunim/Murray Productions, discusses his experiences from producing a variety of reality TV shows. Murray is a pioneer of reality TV, having co-created popular shows like MTV's The Real World, Road Rules, and The Challenge, along with Oxygen Network's Bad Girls Club. Jonathan Murray provides a unique perspective and advice on developing stories in the latest video in the LTR conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The conference was kindly sponsored by RealMe & vPaaS by The Meet Group.

Dan Healy – Dating in the New Normal

Posted on November 12, 2020

LTR – Nov 12 – Misrepresentation has become increasingly common among online daters. Dan Healy, Managing Director of FTI Consulting, discusses dating in the new normal. According to a recent survey conducted by FTI Consulting, 75% of daters admit to distorting reality to present themselves in the best possible way. Dean Healy explains the incredible findings in the latest video in the LTR conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The September LTR was kindly sponsored by RealMe & vPaaS by The Meet Group.

Adam Cohen-Aslatei – Promoting Anti-superficiality in Dating

Posted on November 2, 2020

LTR – Nov 2 – The proliferation of swiping has led to lower user satisfaction and created a significant burden of effort to find even a single date. Cohen-Aslatei believes that the industry should adopt an anti-superficiality approach to improve user engagement and success. Adam Cohen-Aslatei delivers an engaging discussion in the latest video in the LTR conference series.

To read the full transcript, click here: LTR Webinar – Adam Cohen-Aslatei Transcript

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The September LTR was kindly sponsored by RealMe & vPaaS by The Meet Group.

Reality TV 2.0 to Revitalize Dating Industry – Geoff Cook, CEO, The Meet Group

Posted on October 17, 2020

LTR – Oct 17 – The growth charts of Internet dating services and apps have been relatively flat in recent years. Geoff Cook, CEO of The Meet Group, believes Reality TV 2.0 will revitalize the growth of the Internet Dating Industry. One-to-many broadcast video may be the key to improving user engagement and stimulating revenues. Social video platforms like Twitch have created a new version of celebrity and generated billions of dollars in revenue. Replicating this model in online dating may be the remedy the needs. Geoff Cook provides a wealth of information in the latest video in the LTR conference series.

To read the full transcript, click here: LTR Webinar – Geoff Cook Transcript

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The September LTR was kindly sponsored by RealMe & vPaaS by The Meet Group.

The Art of Choosing, in Internet Dating – Professor Sheena Iyengar

Posted on October 8, 2020

LTR – Oct 8 – In the first LTR conference, Professor Sheena Iyengar (Columbia University), author of the Art of Choosing, cites several key studies as she exposes the influence of choice in online dating. As the number of choices goes up, a person's ability to make a choice often suffers. Confidence in one's choice may also decline if a person is aware of limitations to their options. The consequences of cognitive overload are experienced in online dating when users are inundated with too many choices. This can lead to a bad user experience and reduced engagement.

To read the full transcript, click here: LTR – Professor Sheena Iyengar Transcript

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The September LTR was kindly sponsored by RealMe & vPaaS by The Meet Group.