Category: All LTR Videos

Carsten Böltz – Building a Global Group of Online Matchmaking Brands

Posted on June 28, 2021

LTR – June 28 – Carsten Böltz, CEO of Online Personals Group, has learned a great deal about building global dating brands over nearly two decades in the industry. Leveraging the lessons learned while developing Be2, Academic Singles, C-Date, and Singles50, Böltz has devised a clear strategy for success: data and psychodrama. Data analysis provides crucial information about a service and a platform. However, qualitative analysis is needed to truly understand the behaviors, motivators, and deep needs of users. Online Personals Group works with K&A Brand Research to conduct psychodrama studies on groups of 8 to 12 users to identify their underlying needs, emotions, opinions, and barriers. The intelligence gathered from the research is translated into product design. Carsten Boltz discusses branding, payment strategy, anti-fraud technology, and qualitative research in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The April LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Real Gifts & Courtland Brooks.

Dr. Helen Fisher – Science Proves That Love Is an Addiction, Tech Is Changing Courtship

Posted on June 21, 2021

LTR – June 21 – Dr. Helen Fisher, Biological Anthropologist at the Kinsey Institute, has devoted her career to the scientific study of love, attraction, and compatibility. Dr. Fisher, who is the Chief Scientific Advisor for Match.com, has conducted numerous neurological, empirical, and survey studies to develop a greater understanding of relationships. According to her research, technology has not killed love, it has changed courtship. Love continues to be deeply woven into society and culture. Three brain systems influence romantic love: sex drive, romantic attraction, and attachment. They are governed by hormones and neurotransmitters. Dr. Fisher's annual study of daters shows that 40% met their last first date online. Video chatting has become a significant intermediary prior to in-person meetings, providing greater opportunity for vetting and chemistry-building. Dr. Helen Fisher shares her wealth of scientific knowledge in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The April LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Real Gifts & Courtland Brooks.

Henning Wiechers – Germany Is a Global Leader in the Online Matchmaking Market

Posted on May 24, 2021

LTR – May 24 – The GDP per capita in the DAX region is about 80% that of the US, with Switzerland standing out at over 30% higher than the US. According to Henning Wiechers, CEO of Metaflake, the German economy is lagging from a technology perspective, but still represents the largest dating market in Europe with $250m in online and mobile dating revenue. The largest growth segments are gay dating and singles over 50. In recent years, the German dating market has consolidated around matchmaking. The momentum came from the formation of the Parship Elite Group and its acquisition of eHarmony. Spark Networks and Insparx are the other major online matchmaking companies in Germany. Henning Wiechers provides his analysis of the DAX online dating market in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The March LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Real Gifts & Courtland Brooks.

Gitte Bendzulla – Driving Growth and Innovation in the Pandemic Environment

Posted on May 19, 2021

LTR – May 19 – The COVID-19 pandemic has had a significant impact on online dating companies. Gitte Bendzulla, COO Spark Networks, discusses the challenges of operating a publicly traded dating company in the current global environment with Mark Brooks, CEO of Courtland Brooks. Spark Networks SE completed its acquisition of Zoosk in July 2019 to improve its position against Match Group. The combined company experienced impressive growth during 2020 as more people turned to online dating during the pandemic lockdowns. The momentum appears to have faded during Q1 2021. Companies must continue to innovate to drive growth as the world transitions to a post-pandemic environment. According to Bendzulla, Online dating company IPOs have brought positive attention to the market and help to establish better relationships with payment providers and investors. Gitte Bendzulla provides her unique perspective on the online dating and social discovery industry in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Tawkify, Real Gifts & Courtland Brooks.

Zach Schleien – Making Strong Human Connections With Video-first Dating

Posted on May 10, 2021

LTR – May 10 – Video chatting offers a more natural way of making human connections compared to text chatting. Zach Schleien, CEO & Co-Founder of Filter Off, believes video-first dating will revolutionize the market. The pandemic lockdowns created significant physical and social barriers. Video technology was adopted rapidly in the business world, as well as dating apps, to counter these obstacles. Schleien believes that dating apps which have integrated video secondary to profile introductions are missing a massive opportunity to improve the user experience. Zach Schleien shares the lessons he learned developing Filter Off's video speed dating in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.

Patti Stanger – Dating Apps Should Partner With Matchmakers to Provide a VIP Experience

Posted on May 3, 2021

LTR – May 3 – Patti Stanger, CEO & Owner of Millionaires Club, discusses her invaluable experiences as The Millionaire Matchmaker in this interview with Mark Brooks, CEO of Courtland Brooks. Finding love for the ultra-wealthy presents unique challenges and requires a comprehensive approach. The personalized matchmaker approach can be scaled to integrate into online dating. Stanger believes that dating apps should form alliances with matchmakers to provide a high-service option for users who desire assistance. There is an excellent opportunity to increase revenues by servicing these VIP customers. Patti Stanger discusses the benefits that matchmakers can bring to dating apps in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.

Geoff Cook – Live Streaming Video Adds Social Entertainment to Online Dating

Posted on April 26, 2021

LTR – Apr 26 – Technological innovations like live streaming video and AI will continue to improve user engagement and drive growth in the online dating industry, according to Geoff Cook, CEO of The Meet Group and General Manager Video for ParshipMeet Group. These technologies have enabled The Meet Group to significantly increase the average lifetime of its users as well as their willingness to spend. The company's live video network hosts 8.9 million viewers per month and has experienced 185% YoY growth. Through its vPaaS SDK, or video platform as a service, these positive network effects can be integrated into other dating apps. Geoff Cook discusses the benefits of broadcast video for dating apps in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.

Mark Brooks – The Big 3 Innovation Areas of Internet Dating

Posted on April 20, 2021

OPW – Apr 20 – The online dating market has focused on search, communications, and compatibility in its efforts to meet the relationship needs of users. Mark Brooks, CEO of Courtland Brooks, believes that compatibility has seen the greatest investment of resources and research over the years, but there is still significant opportunity for improvement. Academia is thirsty for data and will deliver incredible insight in exchange. SensorTower has released its analysis of the top 25 dating apps, indicating a 4% increase in downloads and 24% increase in revenues from Q4 2019 to Q4 2020. This growth occurred despite, or perhaps because of the COVID-19 lockdowns. The average age of users has also trended downward with an influx of people in their early 20's joining dating apps. Mark Brooks discusses innovations, key metrics, and other market insights in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The February LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.

David Minns – Niche Dating Is No Longer Niche Enough

Posted on April 7, 2021

LTR – Apr 7 – The challenges of marketing online dating sites in a saturated market motived the development of niche dating with services tailored for smaller user groups and specific demographics or interests. With the rising popularity of these sites, the more standard niches have become saturated. According to David Minns, the Niche Online Dating Man, niche dating is no longer niche enough. Even more unique and focused approaches are needed to build and market a new brand in the current market. He has built a network of 14 niche dating sites, including Lisa50, Butterfly, and Joystick. Minns discusses his methods for navigating the niche market in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The January LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.

Tim Ash – Increasing Revenues Through the Power of Neuromarketing

Posted on April 4, 2021

LTR – Apr 4 – Neuromarketing is the confluence of psychological study and modern marketing practices to improve revenues. Tim Ash, author of Unleash Your Primal Brain, discusses the influence of evolutionary psychology on digital marketing. According to Ash, many of these principles can be applied without significant changes to business models. The benefits of neuromarketing are realized through optimizing choice, anchoring, and pricing presentation. Tim Ash provides his unique expertise using a case study of Dish Network in the latest video in the LTR Conference series.

LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.

The January LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Utopia Analytics, Tawkify, Real Gifts & Courtland Brooks.