NPR.ORG – July 11 – Since the EU referendum a year ago, people have started posting how they voted (Leave or Remain) on their dating profiles on Tinder, OKCupid and Match.com. M14 Industries, an app development company based in Manchester, spotted a market. Better Together Dating, or BTD, is a dating app that bills itself as "Tinder for the 48%." That's the proportion of British voters who chose Remain in last year's EU referendum. The app was online within days of last year's referendum. Along the same lines, another team is crowdfunding to create a dating app called Remainder. "We're trying to provide a little comfort for these heartbroken voters," its website says. But so far there's no app.
Category: All UK & Europe
Swedish Dating App Happy Pancake Set To Challenge Tinder In Europe
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How Has Brexit Affected The Dating Scene
FINANCIAL TIMES – June 20 – The consequences of Britain's departure from the EU remain a hotly debated topic. For some couples it has highlighted a lack of shared values and this has in turn placed tension on their relationship. Immediately after the referendum, two heartbroken voters launched Remainder, "the dating and social app for the 48%" of the population who opted to stay in the bloc. Mark Brooks, a US-based consultant to the dating industry, says politics is one of the most important criteria used on dating site profiles and in the algorithms such services use. "When people look through profiles they review them in an 'eliminatory style'," he says. "They're looking to find reasons to not go on a date with people [and] politics is a biggie these days, bigger than before the [Trump] election for sure." Brooks says, the fact that politics has moved higher up the agenda for those seeking a match means it is viable to create "niche" dating sites based on political beliefs, like TrumpSingles.com. He also says services should be explicitly posing the question: "Do you support Trump?" to their clients.
by Sarah Gordon
See full article at Financial Times (under subscription)
Venntro Media Group Eyes Growth After Restructure
INSIDER MEDIA – June 19 – Venntro Media Group is the company behind White Label Dating platform, which powers ~10k websites and allows brands and individuals to launch their own fully-branded online dating sites. The company posted a pre-tax loss of ~£1M for the financial year to 31 August 2016, down compared with a profit of £937,241 a year earlier. Turnover fell from £35.2M to £30.2M. The group said the 12-month period was a transitional one.
by Muhammad Aldalou
See full article at Insider Media
Luvguru Dating App Brings Back Human Touch
THETIMES.CO.UK – June 2 – An Irish team has developed a service that lets users match up their single friends – Luvguru. Luvguru works more like traditional matchmaking. Upon downloading the app, users are asked whether they are single or want to match friends. Those who want to play matchmaker are shown single friends and other single users and can introduce them to each other. If the single users chat in the app, the matchmaker earns points.
by Jenifer O'Brien
See full article at TheTimes.co.uk
Londoners Are The Quickest To Get Back Into Dating After A Break-up
SATPRNEWS – May 30 – This is according to the latest research commissioned by premium online dating platform EliteSingles. One in ten Londoners (10%) want to be dating within a week of the end of long-term relationship, compared to the UK national average of 6.5%, and more than a quarter (26.5%) will return to dating within a month, compared to the national average of 21%.
The full article was originally published at SATPRNews, but is no longer available.
DisonsDemain.fr: Meetic Launches Dating Site For 50+
01AMOUR – Mar 29 – Meetic has launched a new dating site for people 50+. There are ~9M singles in France that are over 50 years old.
Q&A With Thomas Hadjadj, Meetic
Q: What do you like most about mobile marketing?
A: It moves forward very quickly. It forces us to remain attentive and always find new ways to work.
Q: What does it take to succeed in mobile marketing?
A: To have a great app! You need to be able to track the performance of your app. You have to be very data-driven. Stay alert of trends and technologies and test a lot of new things.
Q: What does a quality mobile user look like to you?
A: The one who will use our product as often as possible; they'll use it like a natural reflex and if they pay, it's even better
Q: What strategies work best to convert installs into engaged users?
A: Again, try to have the best app as possible, make it intuitive, try to avoid bugs and crashes.
Q: What have you done in the past year to help better monetize your app?
A: We're spending a lot of time on optimization and we are tracking way more things than in the past.
Q: What is the biggest challenge in marketing your apps?
A: Finding the right balance between volume of downloads and ROI.
Q: How do you stay ahead of changes in technology?
A: I stay informed with newsletters, LinkedIn, my colleagues and network.
Q: What do you see is the next big thing in mobile marketing?
A: 5G and connected objects.
Once Is Powering “The Local” Dating Site
THE LOCAL – May 12 – Digital news publisher "The Local" in Germany has launched a new online dating site powered by Once, the dating app that mixes high-tech with a human touch.