Category: All UK & Europe
Dating Apps Are Worth £11.7B To The UK Economy Every Year
BUSINESS INSIDER – Feb 9 – UK TSB bank found that dating apps contribute £11.7B to the UK economy every year, more than two thirds of the £14.5B that's spent on dates overall. The figures are based on a study carried out by research OnePoll, which sampled 2k UK adults. TSB said first dates in the UK cost £41 on average (£50 for men and £36 for women). Follow up dates cost ~£28.83.
London Eye Partners With Bumble For Valentine’s Day Event
Tinder Appoints Director For Russia
KOMMERSANT – Jan 19 – Tinder has hired Alexey Shelestenko, former Twiter's Media Partnership Manager, as Tinder new Country manager for Russia.
How Happn Founder Came Up With Great Ideas
Q: What's your business background?
A: I worked as an international textiles trader for almost half my professional life. But when the Internet arrived, I became completely obsessed. I was also one of the three co-founders of Dailymotion, which we sold in 2011. I eventually started Happn in 2013. I spend three hours a day reading and monitoring what's happening in the world. People ask me from where I get my great ideas. It's simply from working and reading.
Q: How did you develop Happn?
A: We started by asking consumers what they didn't like about dating apps. They told us that they were too virtual, deceptive and time-consuming. We wanted to bring the real world into the dating space. So when you open the app, your timeline shows people who are currently around you. We have 25M users worldwide. We want to make it profitable by the end of 2017 and we're pursuing a freemium model.
by Anna Isaac
See full article at Telegraph.co.uk
Mark Brooks: Everyone is pursuing a freemium model. But that runway will run out soon. Media costs are rising. Dating apps will probably lose their luster. More paid acquisition will be necessary.
Happn Partnered With Nescafe For An Original Campaign
01AMOUR – Jan 6 – Dating site Happn and the brand Nescafé have partnered for a new campaign that let Happn users propose a Nescafe coffee date to each other.
Cheating Website Victoria Milan Plans To Double Its 75K Irish Members In 2017
IRISHMIRROR.IE – Jan 5 – "We currently have ~75k Irish users and are aiming to reach 150k users in 2017 with our marketing and PR activations", said Sigurd Vedal, CEO of Victoria Milan. Although the figures sound ambitious, Mr Vedal says since he launched the website in 2010 they've racked up ~5.8M members in 33 countries.
by Kathy Armstrong
See full article at IrishMirror.ie
Meetic And Attractive World Sanctioned By CNIL
LA SIGNARE – Jan 3 – Meetic and AttractiveWorld.net has been fined by CNIL (The National Commission for Computing and Freedom) for processing sensitive personal data of its users without their consent.
by Gerome Betterncourt
See full article at La Signare
Tinder And Grindr Linked To ~500 Crimes In The UK
MIRROR.CO.UK – Dec 31 – Police have linked ~500 crimes to the use of dating apps Tinder and Grindr in the past 5 years, including murder, rape and child abuse. Almost a third of these were sexual offences.
by Jack Blanchard
See full article at Mirror.co.uk
PrisonDating.co.uk Is A New Dating Site For Inmates
THESUN.CO.UK – Dec 9 – British lags are using new online dating site – PrisonDating.co.uk – to meet a partner. Users can upload profile pictures of themselves and create a profile based on their interests and backgrounds to attract a new partner. Some reveal their release date, although most avoid the subject of why they've ended up in jail.