CNBC – Feb 26 – Figures from the app data tracker showed Japanese consumers' expenditure on the top 10 dating apps in the country surged 125% in the first half of 2019 – to $120M, compared to the same period two years prior. In 2019, Pairs was #1 grossing app in Japan, according to App Annie. On a global scale, Pairs ranked 5th overall in terms of consumer spend.
Category: All Worldwide (non UK/Euro/US)
Report: 53% Indian Women Get Intimate Outside Marriage
IANS – Feb 26 – Gleeden's new survey revealed that 53% of Indian women had an intimate relationship outside their marriage, as compared to 43% of men. The research suggests that Indian women are pretty "open minded about infidelity". Gleeden started its operations in India in 2017 and now claims to have over 8 lakh active Indian users.
OkCupid India: We Facilitate 25K Coffee Dates Per Week
How Tantan Leveraged Valentine’s Day to Gain Female User Base
FINANCIAL EXPRESS – Feb 19 – Dating app Tantan claims to have recorded a reach of ~2.5M through a strategic and focused influencer marketing campaign #VDayonTantan. The idea behind the campaign was to increase awareness regarding the app amongst women. ~45 influencers on Instagram and TikTok came together for the umbrella campaign #VDayOnTantan, #MyManOnTantan by the female influencers and #YourManOnTantan by the male influencers.
Cisco Report: India to Have 900M Internet Users by 2023
NEWSGRAM – Feb 19 – India will have ~907M Internet users by 2023, accounting for 64% of the country's population, a Cisco report said. There will be 966M total mobile users by 2023, up from 763M or 56% of the population in 2018. The report added that 66% of the global population (5.3B people) will be Internet users by 2023.
A Sad Valentine’s Day for Love Group Global
THE MARKET HERALD – Feb 14 – Love Group Global has reported it has been hacked, with the offender accessing the server and CRM files. The online dating provider did not specify how many clients had been impacted or which services they were using. Love Group has a range of dating services from free online dating to premium matchmaking such as Lovestruck and Noonswoon. Love Group has reported the incident to the Hong Kong Police and the Office for the Privacy Commissioner for Personal Data in Hong Kong.
Tinder’s Swipe Night Coming Soon to Indonesia
THE JAKARTA POST – Feb 14 – Tinder is set to release an interactive video titled Swipe Night in Indonesia in March. Available on the Tinder app, Swipe Night brings users on a first-person apocalyptic adventure. The interactive video requires them to make choices at key turning points and their decisions will impact their matches when the journey ends.
Aussies Lost $29M to Romance Scams in 2019
BUSINESS INSIDER – Feb 11 – Aussies lost ~$28.6M to dating and romance scams in 2019, according to figures from the Australian Competition and Consumer Commission (ACCC). Traditional online dating websites accounted for $7.8M in losses, via Facebook ~$2M and Instagram ~$975K. Those aged between 45-64 were mostly affected. Women made up 55% of reports.
Bumble India’s User Base Has Quadrupled Since December 2018
EXCHANGE4MEDIA – Feb 7 – Having crossed ~2M user base in India, Priti Joshi, VP of Strategy, Bumble talks about the brand's plans in India through collaborations with various industries such as entertainment, fashion, lifestyle, sports and tech.
Q: How many countries are you present in? Which is your largest market?
A: Bumble is available in over 150 countries. US and the UK continue to be key markets for us.
Q: Tell us about your plans for 2020? What is the next big disruption you are introducing?
A: We kicked off 2020 with the rollout of our integrated campaign, 'Dating Just Got Equal'. The campaign aims to challenge the antiquated rules of dating by empowering women to make the first move.
Q: Tell us a little about the popularity of your offering in India?
A: It has been a great year for Bumble in India since our launch in Dec 2018. Bumble India’s user base has quadrupled to ~2M users. Indian women are sending twice the number of messages compared to women in the rest of the world. Furthermore, 40% of women in India use more than one mode on Bumble.
Q: How are you marketing yourself in the country?
A: We're constantly leaning heavily on establishing a consistent brand narrative across various offline and digital media touchpoints, along with leveraging data-driven performance marketing, influencer marketing, brand and content partnerships, and experiential activations.
Chinese Dating App Tantan Unveils Vision 2020 for India
APN NEWS – Feb 6 – Tantan is planning high investments in the Indian market. This year, it aims to become the Top 3 from its current position of the 5th most popular dating app in India as per App Annie. Standing tall in China as the number one, Tantan reached over 300M users in 88 countries in September 2019. This year, Tantan has plans to add more features to meet the needs of its diverse user base of youth residing in Tier 1 and Tier 2 cities of India.