CAMPAIGN LIVE – The dating site for married people suffered a major hack in 2015. It was unclear how Ashley Madison would recover. But since then, the site has made a turnaround. In 2020, Ashley Madison's user base grew to 70M, up 5.5M registrations from the year prior and from ~40M in 2015. Men are charged to contact someone on the site, but women are able to register for free. On average, there are 10 male active accounts for every seven active female accounts. To change that ratio, Ashley Madison is focusing on marketing to women. The average Ashley Madison user is between 30 to 35 years old, but the dating site has already set its eyes on Generation Z. The Site's collaboration with Sells, who creates TikTok videos about love and sex, is a key component of that strategy.
Category: AshleyMadison
Study: Why People Cheat
YAHOO LIFESTYLE – June 7 – A controversial new study by Ashley Madison, a dating website that encourages infidelity, has attempted to discover why it is that people choose to cheat on their partners and what relationships might gain from the act. Unsurprisingly the primary driver to stray, was around sex being absent at home. 30% revealed that it's been 5-10 years since they slept with their partner. The second key finding from the report was that many Ashley Madison members used extramarital sex as a gateway to the true self.
Men More Likely to Forgive Partner’s Affair Than Women
LADBIBLE – Apr 12 – Data from Ashley Madison, the dating site for 'affairs and discreet dating', shows that women are less likely to turn the other cheek over incidents of infidelity. 85% of female members had been forgiven over a previous affair, while the same could only be said for 80% of men. When asked if they would forgive a partner for playing away, 86% of men said they would, while only 82% of women reciprocated.
Ashley Madison’s Users Rise in Taiwan After Adultery Ruling
TAIPEI TIMES – June 15 – Ashley Madison's membership in Taiwan has risen 70% following last month's ruling by the Council of Grand Justices decriminalizing adultery, and the majority of new members are women. Ashley Madison chief strategist Paul Keable said Asia was unique, as women make up the majority of its membership, adding that 1.9M members are from Taiwan. Awakening Foundation general secretary Chou Yu-hsuan said that Ashley Madison's increased membership could be an indication that the grand justices' ruling had empowered women to pursue their desires. The ruling was not intended to encourage people to have affairs and she did not condone people joining the website, she said.
by Wu Cheng-feng and William Hetherington
See full article at Taipei Times
Interview With Chief Strategy Officer of Ashley Madison
702 – Feb 18 – Ashley Madison is a Canadian online dating service marketed to people who are married or in relationships. It was founded in 2002 with the slogan "Life is short. Have an affair". According to the company's Chief Strategy Officer, the infidelity economy is a trillion dollar economy.
Victims of Ashley Madison’s 2015 Breach Are Being Targeted With ‘Sextortion’ Scams
CNBC – Jan 31 – Researchers at email security company Vade Secure found the new scam earlier this year, when they saw a small number of targeted emails with apparent information from Ashley Madison breach victims. In the most typical version of sextortion, fraudsters make dubious, fictional claims about users via email. They say they've recorded them in a compromising position through their computer or that they have pictures of an alleged affair they are having. But in the new Ashley Madison cases, the scammers are using carefully selected information that appear to be from real Ashley Madison subscribers, and piecing that information into more precisely targeted emails to those individuals. The ransomers then demand ~$1K in bitcoin to keep the information silent.
Ashley Madison Accused of Patent Infringement
LAW360 – Oct 22 – Ashley Madison was accused in Illinois federal court of being a patent cheat by Jedi Technologies, which said in a lawsuit that the social media company is infringing its online chatroom technology. Jedi Technologies develops social media technology and also operates the dating website Match Machine. The company filed a lawsuit against Ruby Corp. and several of its subsidiaries, which operate Ashley Madison, Cougar Life and Established Men.
Facebook Dating Has Features That May Enable Cheaters
INSIDER – Sep 10 – Paul Keable, the chief strategy officer at Ashley Madison, sees Facebook Dating, as well as other dating platforms like Tinder and Bumble, as competition for his service. The app duplicates Facebook profile but removes users existing relationship status, meaning, like any dating app, users could easily join behind their partner's back. Additionally, Facebook Dating doesn't match people with any of their existing Facebook friends, meaning there's a lower risk than with some other dating apps that they could get caught by their partner's single friends who are also on the app.
by Julia Naftulin
See full article at Insider
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Ashley Madison Has Signed 30 Million Cheating Spouses
FORBES – Aug 24 – More people have signed up to Ashley Madison since the 2015 hack than before. And that is extraordinary. As things stand today, Ashley Madison has amassed ~32M new users since the hack. Back in 2015, the company was active in some 50 countries, directly marketing in more than 20. Now the focus is only North America. Ashley Madison brought in Ernst and Young in 2018 to go through all the systems, inch by inch. They verified all the automated fembots were gone.
CEOs Who Cheat in Bedroom Will Cheat in Boardroom
