MIRROR.CO.UK – June 10 – Ashley Madison has now launched a coaching service to help clients betray their other halves and get away with it. The site claims ~60M member accounts worldwide. The new feature is marketed especially towards older men who have less experience in having affairs, according to the site's chief strategy officer Paul Keable. Many thought the controversial site was finished in 2015 when it was invaded by hackers who released the private list of members to the public. The hackers also exposed Ashley Madison itself as a 'cheat'. In 2016 the website admitted tricking its males users into signing up by using 'fembots' impersonating real women. It was subsequently reported that 70K of the sites female users were allegedly robots. The company claimed to have discontinued the practice in North America in 2014 and internationally in 2015, although offered no evidence of this.
Category: AshleyMadison
Ashley Madison to Offer Dating Coaches
INSIDER – June 6 – Ashley Madison, the dating app known for helping people find affair partners, is testing a dating coach feature in its app. The feature is marketed especially toward older men who don't have experience with online dating, according to Ashley Madison Chief Strategy Officer Paul Keable. The feature is currently in its testing phase in Brazil and the US, where selected existing users have been able to try it out since March.
Ashley Madison to Launch TV Campaign
THE DRUM – Apr 15 – Ashley Madison's latest TV campaign features two female members who are cheating. The ad reveals what women like most about their affairs. It will be running from April 15 to May 11 on the Viacom network's Paramount TV station.
Ashley Madison Reaches 60 Million Members
PR NEWSWIRE – Mar 18 – Ashley Madison has released its Report on Customer Statistics for the year of 2018, claiming ~14,500 new member accounts were added on average each day. The report has further revealed that for every active paid male account there was 1.11 active female accounts created in 2018. The site surpassed the 60M member mark in February.
See full article at PR Newswire
Extramarital Affairs Make Some Couples Happier, Says a Study
See full article at Times of India
Ashley Madison Still Gets Thousands Of New Users Every Day
BUSINESS INSIDER – Oct 13 – Ashley Madison operates in 50 different countries, in 17 different languages. Even after the data breach in 2015, people keep coming back to the site. Ashley Madison currently sees 20K new sign ups a day, and ~40K affairs happen on the site every day. 'People don't generally cheat because they want to leave their relationship, says Ruben Buell, the company's director and CTO, but to outsource their sex life. Research from sociologist Alicia Walker last year found that women in particular "cheat to stay."
by Lindsay Dodgson
See full article at Business Insider
Cheaters Are More Likely To Forgive Their Partner’s Infidelity
by Lindsay Dodgson
See full article at This Is Insider
Ashley Madison Leader Ruben Buell Explains The Positive Side Of Adultery
DALLAS OBSERVER – July 17 – Ruben Buell, president of Ashley Madison, says the site isn't as bad as some in the media have portrayed it. It's not breaking up marriages and families, he says; divorce does that. While Buell says he endorses his company's product, he and his wife don't use ashleymadison.com. But he says they "try to be really, really open about it." Although he believes the site can help a marriage, he doesn't think it would have helped his first marriage. ~54M members have joined Ashley Madison since 2002, and in 2016, 1,707,169 people signed up. In 2017, 1,932,000 users signed up, and so far for 2018, 1,243,633 have logged in.
by Paige Skinner
See full article at Dallas Observer
Ashley Madison’s CTO: Facebook’s Dating Will Be Just Another Ad Platform
BUSINESS INSIDER – May 12 – At the beginning of May, Facebook announced it was launching a dating product. It drew a lot of attention from other leaders in the industry, including the CEO of Happn, Didier Rappaport, who said the announcement was just "trying to distract" from the recent data scandal. According to Ashley Madison's CTO Ruben Buell, if Facebook is sticking with its traditional methods of making money, it will be pushing an ad based model so users are essentially the product. This, Buell said, may conjure up some concerns from users. In general, people are getting more savvy about how much of their information on Facebook is publicly available to view. So Buell said this may be a challenge for Facebook going forward.
by Lindsay Dodgson
See full article at Business Insider
Ashley Madison Chief: No Publicity Is Bad Publicity
by Margi Murphy
See full article at Telegraph.co.uk