by André Westphal
See full article at Caschys Blog
Category: Bumble
Festival Romance: Bumble’s Insight Into India’s Dating Trends and Preferences
HINDUSTAN TIMES – Bumble's study reveals that 63% of Indians are interested in festival dating. During India's festive season, 36% prefer celebrating with friends, and 27% with their partners. 18% are open to finding a festive date when away from home. For couples, 48% enjoy festive shopping together, and 42% attend festive parties as a duo. However, 30% feel self-conscious about being single during festivals. Another 32% feel pressured to find a date, with Millennials feeling this more than GenZers. Tips for festival dating include normalizing feelings, prioritizing self-love, and enjoying the experience without undue pressure. The survey was conducted among 2,003 adults in India.
Veteran Tech Exec Sissie Hsiao Joins Bumble Board of Directors
BUSINESSWIRE – Sissie Hsiao, VP and GM for Google Assistant and Bard, has been appointed to the Company's Board of Directors. In her current role at Google, Ms. Hsiao is leading many of Google's advancements applying AI, natural language, and speech technologies to consumer products. Prior to this role, she was responsible for Google's Display, Video, and App Advertising businesses.
Chancery Sends Bumble Insider Trade Suit Toward Trial
LAW360 – A Delaware vice chancellor refused to dismiss Bumble derivative stockholder suit accusing the online dating platform's board of lining up a secondary offering that allowed controlling shareholder Blackstone to sell ahead of a bad news-fueled stock drop, netting an extra $328M.
Bumble CEO: “Hacks I Used to Grow My App”
CNBC – Bumble launched in Dec 2014 with $10M in funding from Badoo co-founder Andrey Andreev. Most of that money seemingly didn't go toward marketing – instead, when Wolfe Herd noticed signs outside local college lecture halls banning social media platforms in class, she hung additional signs, adding Bumble to the list. Another tactic involved spending $20 on cookies decorated with the Bumble logo and distributing them to college sororities. She also gave away branded gifts like balloons and underwear to sorority girls and pizzas with Bumble stickers to fraternities.
Bumble Introduces Campus Safety Kits
AXIOS – Austin's Bumble partners with NightCap and She's Birdie to distribute drink-spiking prevention kits and safety alarms to students during Domestic Violence Awareness Month. These kits will be available at the University of Texas and 160+ other campuses in October. The safety tools include keychain alarms and drink covers designed like hair scrunchies. The initiative addresses the rising campus incidents of drink-spiking and violence.
MasterClass: Whitney Wolfe Herd on How to Rewrite the Rules of Success
PR NEWSWIRE – MasterClass, the streaming platform where anyone can learn from the world's best, today announced that Whitney Wolfe Herd, founder and CEO of Bumble, will teach a class on how to rewrite the rules and move ahead – in life and work. Wolfe Herd will give members an inside look into her journey of launching the women-first dating and social networking app Bumble, and share advice on how to follow your ambition with confidence, build a viral brand and redefine success.
Dating App Fruitz Is Launching in the UK
DAILY STAR – Dating app Fruitz, designed specifically for Gen Z (ages 18-25), has launched in the UK. The platform encourages users to utilize fruit emojis to signify their relationship intentions, promoting open conversations. Acquired by Bumble in 2022, Fruitz aligns with Bumble's mission of fostering healthy relationships. The app matches users based on their relationship status: one-night stand (peach), friends with benefits (watermelon), casual dating (grape), or looking for love (cherry). The app was initially launched in Paris in 2017 by Julian Kabab (CEO), Fabrice Bascoulergue (CTO) and Arnaud Ruols (CFO).
Bumble CEO Whitney Wolfe Herd Shares How AI Will ‘Supercharge’ Love and Relationships
TECH CRUNCH – Bumble CEO, Whitney Wolfe Herd, envisions a future where AI significantly enhances online dating experiences, focusing on improving user compatibility and safety. She foresees AI acting as a digital matchmaker, with users sharing their values, preferences, and lifestyle to determine compatibility, negating the need to interact with numerous potential matches. Herd emphasized that while Bumble's AI advancements will focus on refining safety measures and fostering meaningful connections, they won't delve into creating virtual partners. The AI will facilitate more precise matches, allowing users to converse with a select few who meet their specified criteria, streamlining the dating process.
Bumble Partners With AWARE to Make Safer Online Dating Ecosystem in Singapore
