MASHABLE – Bumble is introducing the Deception Detector, an AI-powered tool designed to eliminate spam, scam, and fake profiles from its dating app. The tool has shown effectiveness in initial testing, blocking 95% of unwanted profiles and reducing reports of such accounts by 45%. This initiative responds to growing concerns about dating scams and authenticity online, with 46% of women expressing anxiety over the genuineness of their matches. Deception Detector employs machine learning to assess profile authenticity, complementing human support efforts. This development comes as romance scams surged to $547M in losses in 2021.
Category: Bumble
Dating Apps Make Push to Court ‘Generation Z’
WALL STREET JOURNAL – Match Group's Tinder has centered an entire marketing campaign on younger users, and Bumble is adding more price tiers. "We need to adjust our products to try to satisfy Gen Z a little better," Match Group's CFO Gary Swidler said in November. Online dating growth, particularly in markets like the U.S., hasn't meaningfully increased in recent years due to a lack of product innovation, said Cory Carpenter, analyst at J.P. Morgan. Established apps are fighting over the same-sized pie as a result while also dealing with new competitors. Users, increasingly frustrated with dating apps, have found successful connections on online platforms not intended for romance like language-learning platform Duolingo.
by Denny Jacob
See full article at Wall Street Journal
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Online Dating Apps Encounter a Rise in Ethical Non-Monogamy Profiles, Sparking Mixed Reactions
WALL STREET JOURNAL – Dating app users seeking monogamous relationships are increasingly encountering profiles of people in open or ethically non-monogamous (ENM) relationships, causing confusion and frustration. Mainstream apps like Hinge and Bumble, traditionally used for finding monogamous partners, now host a growing number of ENM users. While some advocate for specific filters to separate these different relationship preferences, others argue for inclusivity of all relationship styles. This trend reflects a broader shift in relationship dynamics and the diversity of modern dating preferences.
Adidas Teams up With Bumble to Combat Gymtimidation
T3.COM – Adidas and Bumble are collaborating to combat gym anxiety by introducing an Adidas "gym buddy" badge on Bumble profiles. This initiative aims to connect users seeking gym partners, addressing the issue of 'gymtimidation' that deters one in three people from gym workouts. The partnership coincides with Adidas' new Training Strength Collection.
Dating Apps Test Just How Much Users Will Pay for Love
FINANCIAL TIMES – In an increasingly crowded market and battling a slowdown in growth, apps like Tinder are looking at more expensive tiers of service and added perks in order to increase revenue, putting to the test just how much people will pay to find a partner. In Sep, Tinder introduced a controversial $499 a month Select subscription, available to just 1% of the app's users. It promised "unrivalled access to the absolute best of Tinder" for its most "sought-after profiles". Hinge introduced subscription tiers Hinge Plus and Hinge X, with varying prices and features like enhanced profile exposure and unlimited likes. Hinge reported a significant boost in its annual revenue per payer and a 44% increase in total revenue to $107M in Q3. Bumble is also under pressure after CEO Whitney Wolfe Herd announced in Nov she was leaving. Its shares are currently down 80% over the past five years.
by Euan Healy
See full article at Financial Times
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Bumble Supports 2023 National Conference on Domestic Violence
LINKEDIN – Bumble Inc. attended and supported the 2023 National Conference on Domestic Violence, reinforcing its partnership with The National Domestic Violence Hotline. The company has been committed since 2020 to empowering individuals and fostering healthy relationships. Contributions include funding the 24/7 hotline, co-creating volunteer programs, and participating in advocacy. Bumble's Director of Social Impact and Sustainability, Heather Venard, represented the company, highlighting their dedication to supporting survivors, building trust, and promoting understanding to combat relationship abuse.
The Era of Free Dating Apps May Be Over
CNBC – The trend of free dating apps is declining as companies like Bumble, The League, Hinge, Match, and Tinder aim to increase revenue, prompting users to opt for paid versions. A Pew Research Center report reveals 35% of American dating app users have paid for these services. The League's VIP membership costs $999 a week or $2,499 a month. In Sep, Tinder rolled out a $499 monthly subscription to some of its most active users, and Hinge recently introduced a $600-a-month membership. Coffee Meets Bagel says its paid users get 60% more dates than its nonsubscribers. Pew Research has found that people who met their partner on an app are more likely to have paid for the service.
Bumble Survey: Gen Z in Singapore More Conscious of Gender Inequity Than Millennials
TODAY ONLINE – The survey commissioned by Bumble shows Gen Z in Singapore is more attuned to gender inequity than millennials. About 29% of Gen Zers believe in equal home contribution between genders, compared to 44% of millennials. The findings indicate that gender roles and inequities, particularly in domestic chores and workplace, are still prevalent issues. The survey involved 1K participants and highlights the need for greater gender balance in both personal and professional domains.
Bumble Holdings Repurchases Partnership Interests and Class A Common Stock From Blackstone
BEST STOCKS – On Dec 4, 2023, Bumble Holdings repurchased 3,192,146 limited partnership interests and 4,012,101 shares of Class A common stock from Blackstone for a total of $100M. This transaction, part of a larger agreement, aims to stabilize Bumble's stock prices and is set to close on Dec 7, 2023, under lock-up restrictions until Bumble's Q4 earnings announcement. On the same day, Bumble's stock showed a lackluster performance in the market, despite the company reporting revenue growth and a recovery in net loss for the Q3 2023.
Bumble Supports Legal Challenge to Clarify Texas Abortion Law
SCRIPPS NEWS – Bumble, a women-focused dating app based in Austin, Texas, supports a lawsuit challenging Texas' strict abortion law. The lawsuit, led by the Center for Reproductive Rights on behalf of 22 plaintiffs, aims to clarify medical exemptions under the Texas abortion ban. Bumble joined an amicus brief alongside other Texas businesses, highlighting the law's negative impact on business costs, talent retention, and workforce diversity. The case, heard by the Texas Supreme Court, seeks clarity rather than overturning the ban.
