Category: Bumble

Lidiane Jones on Overcoming Gender Barriers in Tech as Bumble’s CEO

Posted on May 2, 2024

Bumble Lidiane JonesBBC – Lidiane Jones, the CEO of Bumble, stands out in the tech industry not only due to her unique background—being the daughter of a mechanic and a cleaner from São Paulo—but also because she is a woman in a male-dominated field. With over 20 years of experience in software engineering and product management, including leadership roles at Sonos and Slack, Jones has faced numerous challenges related to the lack of female representation in tech. She emphasizes the importance of resilience and leveraging a network of female leaders, including Bumble founder Whitney Wolfe Herd, for support and inspiration. Jones encourages women to believe in themselves and not to waste energy on self-doubt. Bumble faces significant challenges, with its share value declining sharply since its IPO and intense competition. Jones remains focused on overcoming these hurdles to improve Bumble's standing in the industry.

by Shiona McCallum
See full article at BBC

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Bumble Introduces ‘Opening Move’ Feature to Simplify Starting Conversations

Posted on May 1, 2024

Bumble Opening moveTECH CRUNCH – Bumble has launched a new feature called "Opening Move" to simplify the messaging process for women by allowing them to pre-write opening lines. This part of a larger app update also introduces options to preset questions, specify dating intentions, and enhance profile content. Bumble experimented with the Opening Move feature in various markets, including New Zealand and Australia, siad new CEO Lidiane Jones. According to Bumble, during the testing phase, the feature led to higher reply rates and longer conversations.

by Lauren Forristal
See full article at Tech Crunch

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Australian Bumble Experts Debut ‘Give Me a Buzz’ Podcast Exploring Modern Dating Dynamics

Posted on April 24, 2024

Bumble Give me a BuzzMUMBRELLA – Lucille McCart, dating expert at Bumble, and Bumble sexologist, Chantelle Otten, are launching a podcast called 'Give Me A Buzz'. Each week, along with a special guest, Lucille and Chantelle will unpack subjects such as ethical non-monogamy, body positivity, dating with a disability, the intersection between astrology and compatibility, sexting etiquette and digital consent, modern masculinity, dating safety and more. Give Me A Buzz is produced by MIK, the audio experts behind some of Australia's most successful podcasts including Big Small Talk, Two Broke Chicks, Sometimes Funny and Always Awkward. Dylan Adams, head of Audio at MIK says, "Podcasts are emerging as one of the key ways Millennial and Gen Zs consume media, news and pop culture, with Aussies the world leaders in podcast listening according to recent data."

See full article at Mumbrella

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Bumble Is Offering Free Weddings in Las Vegas to 50 Couples Who Met on the App

Posted on April 12, 2024

Bumble Las Vegas weddingsINDEPENDENT.CO.UK – Bumble is celebrating its 10th anniversary by offering free weddings to 50 couples who met via their app. Selected couples will enjoy a ceremony at the Little White Wedding Chapel in Las Vegas, decked out in Bumble's signature yellow. The package includes airfare for the couple and two witnesses, a two-night hotel stay, ceremony essentials like a bouquet, a boutonniere, and a photoshoot. Additional perks include a $1K Visa gift card for wedding attire, and Bumble-branded gifts. The event is scheduled for June 2 and 3, 2024, and is open for entries until April 30, 2024.

by Amber Raiken
See full article at Independent.co.uk

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Bumble’s New CEO Talks About Her Critical Mission

Posted on March 29, 2024

Bumble Lidiane JonesTECH CRUNCH – Lidiane Jones, the new CEO of Bumble, is tasked with revitalizing the company amidst challenges like user fatigue and declining share prices. Her strategy includes leveraging AI, expanding margins, and enhancing the user experience to make dating fun again. Bumble plans to relaunch its app, potentially redefining its signature "women make the first move" approach to give women more control and flexibility based on what works for them. Jones also emphasizes the importance of security, considering AI and policy advocacy to ensure online safety. "Background checks are one that we are exploring. It is a priority for me," she said.

by Connie Loizos
See full article at Tech Crunch

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Bumble CEO Lidiane Jones Discusses AI’s Role in Dating and Empowering Women

Posted on March 18, 2024

Bumble Deception DetectorBBC – Lidiane Jones, CEO of Bumble, discusses AI's role in dating, highlighting the Deception Detector's 99.5% accuracy in spam identification. Bumble emphasizes authentic connections, with AI features like the Private Detector for image safety. Jones stresses AI's ethical use and transparency. As Bumble nears its 10th anniversary, it focuses on empowering women and healthy relationships. The company's leadership is diverse, with 73% of board members and 50% of the management team being women. Bumble has influenced three U.S. laws against unsolicited lewd photos since 2019. Jones, with over 20 years of technical expertise and former roles at Sonos and Slack, brings a strong technical background to her leadership at Bumble.

by Omose Ighodaro
See full article at BBC

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A Third of Bumble’s Texas Workforce Moves out After ‘Heartbeat Act’

Posted on March 18, 2024

Bumble for social mediaTECH CRUNCH – A third of Bumble's Texas workforce moved out of the state after the passage of the 'Heartbeat Act' abortion bill. The company supports remote work and has joined a lawsuit against the Texas abortion law, citing its impact on business and talent retention. Bumble has also enhanced healthcare benefits to cover reproductive rights.

by Sarah Perez
See full article at Tech Crunch

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Bumble’s New CEO Reconsiders the App’s Feature of Women Making the First Move

Posted on March 13, 2024

Bumble Lidiane JonesFORTUNE – Bumble's new CEO, Lidiane Jones, is rethinking the app's signature feature of women making the first move, considering it a burden for some users. The company is exploring new experiences to help women start conversations or delegate that responsibility, such as pre-composed opening lines and allowing men to send the first message. Bumble is testing these options in New Zealand and Australia and plans to relaunch in the Q2 of 2024. Jones has revamped the executive team, laid off 350 employees, and restructured the company to improve efficiency.

by Emma Hinchliffe
See full article at Fortune

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Dating Apps Have Hit a Wall. Can They Turn Things Around?

Posted on March 13, 2024

Match Group BumbleNEW YORK TIMES – Match Group and Bumble have seen a significant drop in market value since 2021, losing ~$40B. To address this, both companies have brought in new leaders aiming to innovate and attract more paying users. However, a key challenge remains: convincing young users to pay for dating app subscriptions. Bumble's CEO, Lidiane Jones, plans to revamp the app to appeal to younger users with more personalization and flexibility. Meanwhile, Match Group's CEO, Bernard Kim, is focusing on rapid experimentation and marketing to increase paying users. Match Group has also expanded its offerings with services like Archer for L.G.B.T.Q. dating and Chispa for Latinos, although revenue from these products was down in 2023.

by J. Edward Moreno
See full article at New York Times

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Gabrielle Ferree Joins Bumble as Head of Global Communications

Posted on March 4, 2024

Bumble Gabrielle FerreeAXIOS – Bumble has appointed Slack alum Gabrielle Ferree as vice president, global communications. Ferree will report directly to CEO Lidiane Jones and will oversee all of the dating app's efforts across corporate, product, consumer, international and employee communications.

by Eleanor Hawkins
See full article at Axios

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