BUSTLE – It's been hard to separate the pandemic and dating over the last couple of years. However, some of the biggest dating apps have big predictions for 2022. "If 2020 was the year of reflection, 2021 has been a year of discovery and we expect to see that continue into the new year," said Naomi Walkland, Head of Bumble UK and Ireland.
Top UK Dating Trends
In 2022 Pre-first date video calls became the norm. The Inner Circle has said that this is one way that app users can work out if they have a connection with someone. Experts at Dating.com agreed, arguing that audio and video dating will redefine how we date in 2022, with 90% of users saying they plan on doing it in the new year. And Tinder said that video dates have been mentioned 52% more times in people's dating profiles. Being vaccinated (or not) will continue to play a big role in dating in 2022. While 2021 may have been the year of hardballing, 2022 is going to be the year where daters hold nothing back. OKCupid has identified a 17% increase in BDSM terms in users profiles and there's been a 125% increase in users saying they wanted children.
by Alice Broster
See full article at Bustle
IANS – The monthly active users of Tinder, Bumble, and Hinge collectively grew 17% in January 2022, when compared to January 2019, globally. According to Sensor Tower, Tinder has maintained its majority market share among top dating apps in the US for the last five years. From January 2019 through January 2022, Bumble and Hinge's monthly active users reached a fraction of Tinder's, however, their user bases have grown over that time.
