Category: Bumble
Online Dating Is Great for Investors, Complicated for Customers
WALL STREET JOURNAL – Together, Wall Street expects Match and Bumble to generate ~$4B this year. Online dating provides more specific results from a wider net. Tinder has ~10M people paying to meet someone on the app. But pitfalls abound. People use dating apps because everyone else seems to be using them. A recent study by the Marriage Foundation found couples who met online were six times more likely to get divorced in the first three years of their marriage than those who met in college or through family or friends. Romantic love may need to adapt to technology rather than the other way around.
by Laura Forman
See full article at Wall Street Journal
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Non-binary Bumble User Claims They Are Blocked From Making First Move
App Market 2022 Q2 Downloads Will Reach 34B
CALIFORNIA18 – The latest insights from data.ai show that in the Q2 of 2022, global users will spend $33B on mobile apps; iOS users will increase their user spending by 4% YOY to $22B, while Android users' user spending will remain unchanged from $11B in the Q1 of 2022. A notable new product in the consumer spending charts is Bumble. In December, Bumble became one of only 15 non-gaming apps to reach $1B in lifetime global revenue.
The Pricing Puzzle of Dating Apps
a. Offerwalls – Users complete virtual tasks for tokens that act as a proxy to premium services.
b. Data Swaps – Virtual tokens used to unlock features in exchange for permissions to sell data to third-parties.
c. Unlocking individual matches – e.g. shaadi.com users create profiles for free, but Shaadi charge them on successful matches.
by Zarir Marfatia
See full article at A Medium for Media
Mark Brooks: How do you think dating apps should monetize in the future? Please join the conversation on this topic, on this Swell. Your opinion matters. Please voice it here. 😉
Bumble CEO Whitney Wolfe Herd: “I Love Being Underestimated”
CNBC – Being overlooked or rejected can be an incentive to work harder, whether you're just starting your career, switching jobs, or pitching a new idea, Wolfe Herd said. "I personally love being underestimated. I think it's a total superpower," she said. On Bumble, women initiate conversations with matches. This was immediately a problem for investors, who told her that women wouldn't want to ask men out. Wolfe Herd said the rejection didn't make Bumble a bad idea. Instead, she said, she started viewing it as a new idea that people didn't know how to visualize yet.
Bumble Partners With 13 Small Businesses to Launch Date Do What Campaign in Singapore
TECHCOFFEEHOUSE – Bumble is launching a Date Do What campaign, offering its community in Singapore the opportunity to connect with others in real life (IRL) and over a shared experience for 3 months from 4 July 2022 up until the end of September. Following the relaxation of Covid-19 restrictions, 42% of Singapore daters on Bumble prefer to meet IRL for their first dates, while 52% are open to any dates. To help people plan their dates, Bumble is partnering with 13 local businesses under its Date Do What campaign.
Can Online Dating Burnout Be Stopped?
BBC – "Decision fatigue", also called "dating app burnout" is a prevalent phenomenon in the app-based dating world. People grow tired of the endless scroll of potential dates. A recent Badoo survey showed more than three-quarters of singles felt burnt out by unrewarding interactions and inappropriate matches from platforms and apps. Hinge also found that 61% of users were overwhelmed by the dating process, which sometimes feels like "a second job". The design of dating apps can also create frustrations for burnt-out users. Many useful features are behind a paywall. It's also tricky to navigate multiple dating apps at once. Hopping between different interfaces can cause problems. Bumble's relationship expert Caroline West suggests approaching dating apps with more intention and to focus on quality over quantity. Bumble has a feature allowing fatigued users to "snooze" their activity so they can take a break and alert matches that they're doing so. For some people, a dating pause is exactly what they need.
by Jessica Klein
See full article at BBC
Mark Brooks: This is a fascinating problem! I keep hearing this come up. Let's talk about this on Swell. Please join me and share your spoken opinion at https://www.swellcast.com/t/
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Bumble’s Stand for Safety Initiative in India Is Back for Its Second Edition
Bumble conducted a study revealing that 50% of people have encountered hateful content online and 25% of women have "witnessed negative comments about their physical appearance and abuse against women at least once a week".
See full article at Business Today
Mark Brooks: We have our work cut out protecting users from bad and downright rogue behavior. Watch out for the Trust & Safety Connect quarterly events to connect with your colleagues on matters of trust and safety.
Whitney Wolfe: “My Goal Has Been Undermined”
FORTUNE – Whitney Wolfe Herd founded the Bumble dating app so women can live 'healthier and more equitable lives.' She says the Supreme Court just undermined that goal dramatically. The U.S. Supreme Court officially overturned the landmark 1973 Roe v. Wade decision that guaranteed federal abortion rights on Friday. "When your ability to choose if, when, and how to have children is taken away, so is your bodily autonomy," Wolfe Herd said. "Reproductive rights are human rights." Sheryl Sandberg, the former CEO of Meta (Facebook), also spoke out on Friday. "This is a huge setback. For ourselves, our daughters, and every generation that follows, we must keep up the fight. Together, we must protect and expand abortion access."