MEDIA POST – Bumble has teamed with Black-owned creative agency 19th & Park and singer/actress Teyana Taylor's all-women production company, for "Luv2SeeIt," a YouTube series about Black dating that will debut six 20-minute episodes every other Wednesday through Oct. 19. The first episode is up now. Taylor will interview Black artists, actors, athletes and entrepreneurs about relationships, sex/intimacy, red flags for dating profiles, and dating after a loss.
Category: Bumble
Bumble’s Q2 2022 Results, Bumble Revenue up 33%, Badoo Down 14%
GLOBE NEWSWIRE – Total Revenue increased 18.4% to $220.5M, compared to $186.2M. This includes an unfavorable impact of $9.4M from foreign currency movements YOY. Bumble app revenue grew 33.2% to $169.6M. Badoo app and other revenue declined 13.7% to $50.8M. Total paying users increased to 3M, compared to 2.9M. Net loss was $6.4M, compared to net loss of $11.1M.
Can Safety Features Help Dating Stocks Attract Investors?
OPTO – The Tinder Swindler story highlighted the urgent need for greater transparency in order to protect users. In 2020, romance scams accounted for a total loss of ~$304M, up 50% from 2019. A month after the documentary's release, Match Group announced plans to launch background checks on Tinder in partnership with the National Domestic Violence Hotline and Garbo. The news was received well: the group's stock climbed 12.8% on the day of the announcement. While investors have fallen out of love with subscription-based tech stocks, with Match Group down 42% year-to-date, a rising trend in introducing safeguarding features to protect users has taken off. Bumble announced that it is working with trauma support website Bloom to provide free support for women who report physical or emotional abuse. Bumble makes clear that developing a secure environment is front of mind.
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Bumble to Let Nonbinary Users Message Anyone First
Online Dating Is Great for Investors, Complicated for Customers
WALL STREET JOURNAL – Together, Wall Street expects Match and Bumble to generate ~$4B this year. Online dating provides more specific results from a wider net. Tinder has ~10M people paying to meet someone on the app. But pitfalls abound. People use dating apps because everyone else seems to be using them. A recent study by the Marriage Foundation found couples who met online were six times more likely to get divorced in the first three years of their marriage than those who met in college or through family or friends. Romantic love may need to adapt to technology rather than the other way around.
by Laura Forman
See full article at Wall Street Journal
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Non-binary Bumble User Claims They Are Blocked From Making First Move
App Market 2022 Q2 Downloads Will Reach 34B
CALIFORNIA18 – The latest insights from data.ai show that in the Q2 of 2022, global users will spend $33B on mobile apps; iOS users will increase their user spending by 4% YOY to $22B, while Android users' user spending will remain unchanged from $11B in the Q1 of 2022. A notable new product in the consumer spending charts is Bumble. In December, Bumble became one of only 15 non-gaming apps to reach $1B in lifetime global revenue.
The Pricing Puzzle of Dating Apps
a. Offerwalls – Users complete virtual tasks for tokens that act as a proxy to premium services.
b. Data Swaps – Virtual tokens used to unlock features in exchange for permissions to sell data to third-parties.
c. Unlocking individual matches – e.g. shaadi.com users create profiles for free, but Shaadi charge them on successful matches.
by Zarir Marfatia
See full article at A Medium for Media
Mark Brooks: How do you think dating apps should monetize in the future? Please join the conversation on this topic, on this Swell. Your opinion matters. Please voice it here. 😉
Bumble CEO Whitney Wolfe Herd: “I Love Being Underestimated”
CNBC – Being overlooked or rejected can be an incentive to work harder, whether you're just starting your career, switching jobs, or pitching a new idea, Wolfe Herd said. "I personally love being underestimated. I think it's a total superpower," she said. On Bumble, women initiate conversations with matches. This was immediately a problem for investors, who told her that women wouldn't want to ask men out. Wolfe Herd said the rejection didn't make Bumble a bad idea. Instead, she said, she started viewing it as a new idea that people didn't know how to visualize yet.
Bumble Partners With 13 Small Businesses to Launch Date Do What Campaign in Singapore
TECHCOFFEEHOUSE – Bumble is launching a Date Do What campaign, offering its community in Singapore the opportunity to connect with others in real life (IRL) and over a shared experience for 3 months from 4 July 2022 up until the end of September. Following the relaxation of Covid-19 restrictions, 42% of Singapore daters on Bumble prefer to meet IRL for their first dates, while 52% are open to any dates. To help people plan their dates, Bumble is partnering with 13 local businesses under its Date Do What campaign.