CNET – 90% of reports made on Bumble that are directed at daters who happen to be gender nonconforming get dismissed by moderators. In short, Bumble has discovered that some daters will report a profile as a means of discrimination, not because that profile violates any rules. Those who make intentionally false reports could find themselves booted off the platform.
Category: Bumble
Bumble Makes Cyberflashing Detection Tool Available as Open-source Code
MASHABLE – In 2019, Bumble launched its AI tool 'Private Detector', which alerts users when they've been sent an obscene photo and automatically blurs the image. Now, Bumble is making a version of the tool available to the wider tech community on GitHub. Rachel Haas, Bumble's VP of member safety, said in a statement, "Open-sourcing this feature is about remaining firm in our conviction that everyone deserves healthy and equitable relationships, respectful interactions, and kind connections online."
Bumble Ad Shows the Excitement of a New Relationship
THE DRUM – Bumble has released a campaign that highlights the rush of excitement that happens when chatting with someone new. Titled 'Find That Feeling,' the short ad follows the journey of a young woman and man who match on Bumble. Created in collaboration with 72andSunny Amsterdam, the campaign has been rolled out in the UK and Germany, with a further eight countries launching from next week, including France, Spain, the Netherlands, Austria, Switzerland, Israel, Australia and New Zealand.
Bumble Is Bringing ‘Ted Lasso’ Dating App Bantr to Life
MASHABLE – Bantr is the fictional dating app that brought together characters Rebecca Welton and Sam Obisanya in the TV show Ted Lasso. In the show, Rebecca (Hannah Waddingham) is Sam's (Toheeb Jimoh) boss – but they didn't figure out they were talking to each other due to how Bantr functions. The app doesn't show users each other's photos and instead lets them connect through a text-only conversation. Beginning this Thursday, Bumble users will be able to experience Bantr for themselves. Bantr Live, a weekly event available to Bumble users for free, launches on Oct 13 at 7:00 p.m. local time. Like on Bantr, Bumble users will connect with personality first, without any photos shared. They'll chat for three minutes and then will be asked if they want to continue the conversation. If both daters match, the chat will live on the usual queue and they'll be able to see photos.
Highest Earning and Most Downloaded Apps in September
DIGITAL INFORMATION WORLD – Tinder is the highest earning app on Android's Google Play, earning $5M in September. In the iOS store, Tinder holds 4th position, followed by Bumble, earning $39M and $29M in Sep respectively.
Bumble Is Testing Speed Dating
TECH CRUNCH – Bumble has been quietly testing a speed dating feature in the U.K., which allows users to join the app on a designated night and time to engage in brief chats with other members before they've seen their photo or matched. If the date goes well, the members can choose to match to keep the conversation going. Bumble has been offering speed dating on Thursdays at 7 PM in the U.K. However, according to some posts by users on social media, the service didn't always have enough users to get the game started. Others who tried it had positive things to say about the experience, however.
Bumble Surpasses 100M in Lifetime Downloads and Grindr $500M in Consumer Spend
PR NEWSWIRE – Bumble and Grindr hit significant milestones this week, according to data.ai (formerly App Annie). Bumble has surpassed 100M lifetime downloads and Grindr has surpassed $500M in consumer spend. Bumble has taken just under eight years to reach this milestone and ranks #4 in lifetime downloads in the U.S..Over the last five years, dating app global downloads have increased 173%, from 293M in H1 2017 to 799M in H1 2022.
Bumble Sued by Fund Over Stock Sale Amid Undisclosed User Drop
BLOOMBERG LAW – A pension fund sued Bumble over concerns that the company and its backers at Blackstone engineered a stock offering in Sep 2021 based on stale growth metrics just weeks before they released data showing a decline in users.
Bumble Now Lets Users Add 30s Audio Prompt to Dating Profiles
INDIA TODAY – Audio Prompts will let people add a voice recording to reveal more about their personalities. Bumble says users can add prompts of up to 30 seconds long. On the other hand, videos on profiles can be used instead of the main photo and users can even mute the audio. Both Audio prompts and videos are already available on rival Match Group's Hinge app. This is Bumble's first major upgrade since the company introduced Badges last year. The dating also allows users to make in-app calls – saving them from sharing WhatsApp numbers or Instagram handles immediately.
Bumble Sued Over Dual-Class Stock Structure
LAW360 – A Bumble investor has filed suit in Delaware against the company, founder Whitney Wolfe Herd, and its former private equity sponsor, Blackstone Inc., claiming the online dating company's dual-class stock structure stretches the law "beyond its breaking point." Bumble has created a new shareholder voting structure that violates Delaware corporate law by allocating voting power based on the identity of the shareholder rather than the number of shares, the complaint alleges.
