Category: Bumble

How Bumble Chief Customer Officer Turns User Insights Into Product Updates

Posted on September 5, 2022

Bumble Charley WebbFORTUNE – This month marks the 10-year anniversary of the swipe which hit the scene with Tinder in Sep 2012. But what once was exciting has become routine, and dating app users feel "burned out". That sentiment has forced online dating businesses to improve their products. Bumble continues to build for its core demographic of women, with some updates. Charley Webb, the company's chief customer officer, is tasked with these updates. Although Bumble is tight-lipped about new product features that are influenced by the app's findings, Webb says their own research has helped the company "hone in on key areas" to address. Understanding the social, political, and family issues that are on users' minds helps Bumble build for those realities, she adds. Bumble's core proposition – that women make the first move is also getting an update. The app introduced more gender identification options in June.

by Emma Hinchliffe & Paige McGlauflin
See full article at Fortune

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The Toll of Dating App Burnout

Posted on September 1, 2022

Online dating burnoutNEW YORK TIMES – Ten years after the launch of Tinder, some long-term online daters say endless swiping has left them with a bad case of burnout. People in the throes of burnout tend to feel depleted and cynical. For some, the only real option is to quit the dating apps cold turkey; for others, it is about finding smaller ways to set boundaries. "People just get overwhelmed with the whole dating process," said Helen Fisher, a biological anthropologist and chief science adviser to Match.com. Not everyone. The 2020 Pew survey found that 12% of Americans have married or been in a committed relationship with someone they met online, while 57% of those who said they'd tried a dating app said their experience was somewhat, if not very, positive. There are strategies users can try to feel less burned out, one of which may be to simply slow down and talk to fewer matches at once. Bumble encourages users to "browse mindfully" and "stay balanced". "People binge, and that is what exhausts them," Dr. Fisher said.

by Catherine Pearson
See full article at New York Times

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Bumble’s New Ads Higlight Its Safety Features

Posted on August 29, 2022

ADWEEK – Bumble is promoting its safety features through a new collaboration with Minneapolis-based agency Mono titled "The New Rules of the Game," which launched today. The effort features a trio of spirited 15-second spots that play into the sports theme and promote the Unmatch function, image blurring, and Snooze.

by Samantha Nelson
See full article at AdWeek

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Bumble Revamps “Bumble BFF”

Posted on August 17, 2022

Bumble logo white for social mediaTECH CRUNCH – Bumble revealed plans to strengthen its social networking features during last week's Q2 earnings to attract a new audience beyond just young singles. Bumble BFF's new offering, called Hive, may include features like group chat, polls and video calls. Bumble briefly referenced its plans for Hive on its Q2 2022 earnings call with investors, noting Hive was a "next-generation offering" focused on helping people find "platonic connections through small communities." In addition to Bumble BFF's Hive, the company is working on new astrology features, product enhancements for LGBTQIA+ users, tests of "messaging before match" features, audio and video features, and other monetization products.

by Sarah Perez
See full article at Tech Crunch

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Bumble Reaches for Inclusivity With Black-Focused Show

Posted on August 12, 2022

MEDIA POST – Bumble has teamed with Black-owned creative agency 19th & Park and singer/actress Teyana Taylor's all-women production company, for "Luv2SeeIt," a YouTube series about Black dating that will debut six 20-minute episodes every other Wednesday through Oct. 19. The first episode is up now. Taylor will interview Black artists, actors, athletes and entrepreneurs about relationships, sex/intimacy, red flags for dating profiles, and dating after a loss.

by Les Luchter
See full article at Media Post

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Bumble’s Q2 2022 Results, Bumble Revenue up 33%, Badoo Down 14%

Posted on August 12, 2022

Bumble logoGLOBE NEWSWIRE – Total Revenue increased 18.4% to $220.5M, compared to $186.2M. This includes an unfavorable impact of $9.4M from foreign currency movements YOY. Bumble app revenue grew 33.2% to $169.6M. Badoo app and other revenue declined 13.7% to $50.8M. Total paying users increased to 3M, compared to 2.9M. Net loss was $6.4M, compared to net loss of $11.1M.

See full article at Bumble website

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Can Safety Features Help Dating Stocks Attract Investors?

Posted on August 9, 2022

Online dating safetyOPTO – The Tinder Swindler story highlighted the urgent need for greater transparency in order to protect users. In 2020, romance scams accounted for a total loss of ~$304M, up 50% from 2019. A month after the documentary's release, Match Group announced plans to launch background checks on Tinder in partnership with the National Domestic Violence Hotline and Garbo. The news was received well: the group's stock climbed 12.8% on the day of the announcement. While investors have fallen out of love with subscription-based tech stocks, with Match Group down 42% year-to-date, a rising trend in introducing safeguarding features to protect users has taken off. Bumble announced that it is working with trauma support website Bloom to provide free support for women who report physical or emotional abuse. Bumble makes clear that developing a secure environment is front of mind.

See full article at OPTO

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Bumble to Let Nonbinary Users Message Anyone First

Posted on July 18, 2022

Bumble Gender options1MASHABLE – Bumble is changing its gender options and nonbinary experience in a partnership with LGBTQ rights organization GLAAD. For matches with at least one nonbinary person, either person can message first. Further, Bumble BFF users can now connect with people of any gender, whereas previously they could only match with users of the same gender.

by Anna Iovine
See full article at Mashable

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Online Dating Is Great for Investors, Complicated for Customers

Posted on July 18, 2022

Online dating for social mediaWALL STREET JOURNAL – Together, Wall Street expects Match and Bumble to generate ~$4B this year. Online dating provides more specific results from a wider net. Tinder has ~10M people paying to meet someone on the app. But pitfalls abound. People use dating apps because everyone else seems to be using them. A recent study by the Marriage Foundation found couples who met online were six times more likely to get divorced in the first three years of their marriage than those who met in college or through family or friends. Romantic love may need to adapt to technology rather than the other way around.

by Laura Forman
See full article at Wall Street Journal

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Non-binary Bumble User Claims They Are Blocked From Making First Move

Posted on July 12, 2022

Bumble gender optionsINDY100 – A Bumble user changed their gender identity to non-binary and has since claimed they can no longer make the first move. The company has partnered with GLAAD, an advocacy group for advancing LGBTQ+ acceptance, to ensure users can pick their gender identity and also choose the identities they are interested in connecting with. However, it doesn't clarify whether non-binary people can message women.

by Becca Monaghan
See full article at Indy100

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