BUMBLE – Bumble has joined forces with UK-based nonprofit SWGfL on their StopNCII.org project to help stop non-consensual intimate images from being shared online alongside industry peers TikTok, Facebook, and Instagram. StopNCII.org uses first-of-its-kind hashing technology to prevent private, intimate images from being shared across the tech platforms participating in this initiative.
Category: Bumble
How Dating Apps Master the Art of Marketing Matchmaking
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AI Will Transform Online Dating
THE SUN – AI will transform the way people around the world find their matches online, according to Christopher Gulczynski, one of five Tinder's founders and the CEO of the social media platform Niche. "People are hungry for more quality interactions rather than quantity," he said, adding that Tinder and Bumble are more focused on the latter. People could soon carry their online profiles in a chip that would work like a digital wallet. AI could then be used to match people based on factors such as the networks they are in or the hobbies they enjoy.
Bumble Reveals Dating Trends in 2023
MASHABLE – Bumble has released its annual predictions for what we can expect in the new year. Emotional needs are high on people's list of priorities.
- New year, new me(n) (74% of men say they've looked inward and analysed their own behaviour more than ever and have a clearer understanding of toxic masculinity.)
- Guardrailing (63% of daters say they're clearer about emotional needs and boundaries.)
- Love-life balance (54% care more about their work/life balance than their career status.)
- Open casting (One in three daters are now more open to considering dating beyond their "type")
- Ethical sex-ploration (53% believe it's paramount to express sexual wants and needs early on in a relationship.)
- Wanderlove (33% of people on Bumble are now more open to having relationships with people not in their current city.)
- Dating renaissance (Per Bumble's data, 39% of people on the dating app ended a marriage or serious relationship within the past two years. Some of them are using dating apps for the very first time.)
Google Play to Pilot Third-party Billing in New Markets
TECH CRUNCH – Google is expanding its user choice billing pilot, which allows Android app developers to use other payment systems besides Google's own. The program will now become available to new markets, including the U.S., Brazil and South Africa, and Bumble will now join Spotify as one of the pilot testers. Google additionally announced Spotify will now begin rolling out its implementation of the program starting this week. Developers interested in adopting user choice billing have to follow certain UX guidelines set by Google that detail how to implement the feature in their apps. While the general terms offer a 4% reduction in commissions paid to Google when user choice billing is used, Spotify wouldn't comment on its confidential deal with Google, but notes it meets the company's standards of fairness. It's unclear if the streamer has been offered more favorable terms as an early adopter.
Bumble’s Q3 2022 Results
PRESS RELEASE – Bumble's total revenue increased 17% to $233M YOY. Bumble app revenue increased 28% to $181M YOY. Badoo and other revenue declined 10.2% to $52M. Total paying users increased to 3.3M, compared to 2.9M. Net earnings were $26.4M, compared to a net loss of $10.4M.
A Dating App Subscription Isn’t a Bad Idea at a Time of High Inflation
by Ananya Bhattacharya
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Is It Profitable for Dating Apps to Assign Women as Their Head?
Dating IRL Is on the Rise
STYLIST.CO.UK – With daters more invested in meeting people in person, dating apps are making more of an effort to incorporate this into their business model – and Bumble is the latest to do so. Bumble has announced a series of London events for daters to meet new people. Running weekly until Dec 14, Bumble users can now meet singles in real life at a variety of unique experiences. The line-up of events includes everything from a flaming cocktail-making workshop ahead of Bonfire Night, to a dog walk and coffee meet-up in Hyde Park.
Indian Dating Apps Take on International Rivals
AFAQS – Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. When it comes to advertising and marketing messages, Tinder and Bumble focus on the fine nuances of relationships, such as compatibility and consent. Whereas local dating apps like QuackQuack and Aisle have simpler messaging – focussing on finding a life partner. Aisle takes cheeky digs at Tinder and Bumble in its campaigns that highlight that it is not a 'casual' app at all. Tinder and Bumble tend to focus more on urban audiences. A Tier-II or III audience may not even understand the ads. 70% of QuackQuack's users now come from Tier-II and III cities, and there's an 11% increase in the app's female user base. The company has been around for 12 years now but, thanks to the smartphone boom and cheaper Internet access, it has added 10M users over the last two years alone.
by Aishwarya Ramesh
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