DIGITAL INFORMATION WORLD – Tinder is the highest earning app on Android's Google Play, earning $5M in September. In the iOS store, Tinder holds 4th position, followed by Bumble, earning $39M and $29M in Sep respectively.
Category: Bumble
Bumble Is Testing Speed Dating
TECH CRUNCH – Bumble has been quietly testing a speed dating feature in the U.K., which allows users to join the app on a designated night and time to engage in brief chats with other members before they've seen their photo or matched. If the date goes well, the members can choose to match to keep the conversation going. Bumble has been offering speed dating on Thursdays at 7 PM in the U.K. However, according to some posts by users on social media, the service didn't always have enough users to get the game started. Others who tried it had positive things to say about the experience, however.
Bumble Surpasses 100M in Lifetime Downloads and Grindr $500M in Consumer Spend
PR NEWSWIRE – Bumble and Grindr hit significant milestones this week, according to data.ai (formerly App Annie). Bumble has surpassed 100M lifetime downloads and Grindr has surpassed $500M in consumer spend. Bumble has taken just under eight years to reach this milestone and ranks #4 in lifetime downloads in the U.S..Over the last five years, dating app global downloads have increased 173%, from 293M in H1 2017 to 799M in H1 2022.
Bumble Sued by Fund Over Stock Sale Amid Undisclosed User Drop
BLOOMBERG LAW – A pension fund sued Bumble over concerns that the company and its backers at Blackstone engineered a stock offering in Sep 2021 based on stale growth metrics just weeks before they released data showing a decline in users.
Bumble Now Lets Users Add 30s Audio Prompt to Dating Profiles
Bumble Sued Over Dual-Class Stock Structure
LAW360 – A Bumble investor has filed suit in Delaware against the company, founder Whitney Wolfe Herd, and its former private equity sponsor, Blackstone Inc., claiming the online dating company's dual-class stock structure stretches the law "beyond its breaking point." Bumble has created a new shareholder voting structure that violates Delaware corporate law by allocating voting power based on the identity of the shareholder rather than the number of shares, the complaint alleges.
False Ad Class Action Against Bumble Shifts to Arbitration
LAWSTREETMEDIA – A California man sued Bumble over two paid features that he claimed the company exaggerated. The complaint said that SuperSwipes and Spotlight, which according to Bumble, increase the likelihood of matching with another user by "up to 10x" were falsely advertised. After purchasing the features, the plaintiff asserted he experienced no discernible increase. Nine months after a putative class action was filed, a Northern District of California court has agreed to move the app user's false advertising case to arbitration.
by Christina Tabacco
See full article at LawStreetMedia
How Bumble Chief Customer Officer Turns User Insights Into Product Updates
FORTUNE – This month marks the 10-year anniversary of the swipe which hit the scene with Tinder in Sep 2012. But what once was exciting has become routine, and dating app users feel "burned out". That sentiment has forced online dating businesses to improve their products. Bumble continues to build for its core demographic of women, with some updates. Charley Webb, the company's chief customer officer, is tasked with these updates. Although Bumble is tight-lipped about new product features that are influenced by the app's findings, Webb says their own research has helped the company "hone in on key areas" to address. Understanding the social, political, and family issues that are on users' minds helps Bumble build for those realities, she adds. Bumble's core proposition – that women make the first move is also getting an update. The app introduced more gender identification options in June.
by Emma Hinchliffe & Paige McGlauflin
See full article at Fortune
The Toll of Dating App Burnout
by Catherine Pearson
See full article at New York Times
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Bumble’s New Ads Higlight Its Safety Features
ADWEEK – Bumble is promoting its safety features through a new collaboration with Minneapolis-based agency Mono titled "The New Rules of the Game," which launched today. The effort features a trio of spirited 15-second spots that play into the sports theme and promote the Unmatch function, image blurring, and Snooze.