TECH CRUNCH – Bumble is launching a weekly in-app Netflix-themed question game called "Netflix Nights In" that asks users questions about a popular Netflix show. Users can play against their match to see who can answer all the questions correctly. According to a recent Bumble survey, 78% of users think it's easier to talk to matches when they have similar TV and movie tastes. 72% of the survey respondents said they've talked about TV shows and movies on a date. "Netflix Nights In" will start on January 30 and ends on March 13. The question game is available to Bumble users in the US, Canada, and the UK.
Category: Bumble
Apps Like Tinder Are Changing From Dating Tools to Party Places
ACN NEWSWIRE – According to a study by Bumble, 53% of respondents said it is OK to be single. People are more cautious about dating and building a relationship. Despite this, humans' desire for social connection will never wane. Dating apps like Tinder are actively incorporating interactive and immersive features to attract users to congregate. In Sep 2021, Tinder launched "Explore" to diversify social networking experiences, including Hot Takes, Vibes, and Swipe Night. With these new features, Tinder has become more of an entertaining and companionable app. According to Tinder's "Year in Swipe" report, Tinder saw a 49% increase in members adding the phrase "situationship" to their bios in 2022.
Hong Kong Watchdog Takes Swipe at Tinder’s Age Based Fees
THE STANDARD – The Consumer Council claims Tinder has an "unfair" pricing mechanism that charges users an annual subscription according to age. The council registered accounts for users aged 18 to 68 with intervals of 10 years. The highest fees are for 38-year-olds, followed by for 18-year-olds and 58-year-olds. The cheapest are for those whose ages are 28, 48 and 68. The app charges 38-year-old platinum account holders HK$1,318 annually, which is 42% higher than users from the lowest-priced group. The watchdog urged Tinder to make rectifications. The council also found dating apps reveal users' personal information for marketing and advertising after a trial of nine popular ones in Hong Kong between October and December. The nine tested were Bumble, Coffee Meets Bagel, Goodnight, Heymandi, OkCupid, Omi, Paktor, SweetRing and Tinder. All were found to have preset permission to use account owners' data, including name, gender, sexual orientation, date of birth, location, e-mail address and phone number for marketing or advertising. Only three apps allowed users to opt-out. Age is not covered under Hong Kong's anti-discrimination laws, an Equal Opportunities Commission spokesman said.
by Eunice Lam
See full article at Teh Standard
Mark Brooks: Do you think Tinder, and nay, the industry at large, make rectifications? Is age-based pricing logical and justifiable, or just wholly unfair? Your comments, please.
Bumble’s Economic Pressures Are Easing. The Stock Is a Buy, Analyst Says
BARRON'S – Shares of Bumble were rising on Tuesday after a KeyBanc analyst upgraded the shares on confidence that headwinds have begun to stabilize. Macroeconomic pressures weighed on Bumble last year. Bumble posted a mixed Q3 and disappointing Q4 guidance in Nov. Bumble cited unfavorable impacts from foreign-currency movements and the ongoing conflict in Ukraine. Shares of Bumble climbed 7.4% in the last day to $21.53.
How Bumble Is Empowering Women Across APAC
THE DRUM – Bumble, which has a presence in India, Australia, New Zealand and Southeast Asia, including Singapore and the Philippines, wants to normalize the idea of making romantic connections through an app, which still carries a stigma in several Asian cultures. Many of Bumble's campaigns focus on normalizing making connections online. In Singapore, 87% of people surveyed believed that men should take the lead, and only 7% said that this is what is expected of women. Bumble's 'It Starts With Hello' campaign for the Philippines and Singapore encourages women to overcome their hesitation by making it as simple as typing "hello". Australia's "Girls will be Girls" campaign takes a bolder approach to Bumble's women-first positioning. The campaign re-imagined what it would look like if women were afforded the same freedom as men.
Apple Allowing Sideloading Has Some Benefits for Dating
SEEKING ALPHA – If Apple were to allow third-party app stores on iPhones and iPads, a process known as sideloading, it would only provide a "relatively immaterial" benefit to companies such as Bumble and Match Group, as Samsung's Galaxy App Store only has Tinder and no other major dating apps. "We estimate that even if MTCH/BMBL are able to get 3% sideloading penetration in the EU, it would only be a ~$2M/~1M benefit to FY23 EBITDA," said the analysts at Morgan Stanley. Shares of Bumble and Match Group soared initially after the report that Apple is considering allowing third-party app stores but eventually closed the Tuesday trading session with more modest gains.
by Chris Ciaccia
See full article at Seeking Alpha
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Bumble’s Cyberflashing Campaign Helped Ensure It Was Included in the Online Safety Bill
Bumble CEO Whitney Wolfe Herd Hires Drena Kusari as Bumble App GM
FORTUNE – Whitney Wolfe Herd, who built Bumble into a $765M company, is hiring someone else to run the app for the first time. Drena Kusari, former Lyft executive, will become GM of the Bumble app, while Whitney Wolfe Herd will remain the CEO of Bumble Inc.
by Emma Hinchliffe & Paige McGlauflin
See full article at Fortune
Bumble Rolls out ‘Compliments,’ a New Message-Before-Match Feature
Bumble Partners With StopNCII.org to Help Prevent the Sharing of Private Images
BUMBLE – Bumble has joined forces with UK-based nonprofit SWGfL on their StopNCII.org project to help stop non-consensual intimate images from being shared online alongside industry peers TikTok, Facebook, and Instagram. StopNCII.org uses first-of-its-kind hashing technology to prevent private, intimate images from being shared across the tech platforms participating in this initiative.