THE DRUM – Bumble, which has a presence in India, Australia, New Zealand and Southeast Asia, including Singapore and the Philippines, wants to normalize the idea of making romantic connections through an app, which still carries a stigma in several Asian cultures. Many of Bumble's campaigns focus on normalizing making connections online. In Singapore, 87% of people surveyed believed that men should take the lead, and only 7% said that this is what is expected of women. Bumble's 'It Starts With Hello' campaign for the Philippines and Singapore encourages women to overcome their hesitation by making it as simple as typing "hello". Australia's "Girls will be Girls" campaign takes a bolder approach to Bumble's women-first positioning. The campaign re-imagined what it would look like if women were afforded the same freedom as men.
Category: Bumble
Apple Allowing Sideloading Has Some Benefits for Dating
SEEKING ALPHA – If Apple were to allow third-party app stores on iPhones and iPads, a process known as sideloading, it would only provide a "relatively immaterial" benefit to companies such as Bumble and Match Group, as Samsung's Galaxy App Store only has Tinder and no other major dating apps. "We estimate that even if MTCH/BMBL are able to get 3% sideloading penetration in the EU, it would only be a ~$2M/~1M benefit to FY23 EBITDA," said the analysts at Morgan Stanley. Shares of Bumble and Match Group soared initially after the report that Apple is considering allowing third-party app stores but eventually closed the Tuesday trading session with more modest gains.
by Chris Ciaccia
See full article at Seeking Alpha
See the top news on Match Group
See the top news on Tinder
See the top news on Bumble
Bumble’s Cyberflashing Campaign Helped Ensure It Was Included in the Online Safety Bill
Bumble CEO Whitney Wolfe Herd Hires Drena Kusari as Bumble App GM
FORTUNE – Whitney Wolfe Herd, who built Bumble into a $765M company, is hiring someone else to run the app for the first time. Drena Kusari, former Lyft executive, will become GM of the Bumble app, while Whitney Wolfe Herd will remain the CEO of Bumble Inc.
by Emma Hinchliffe & Paige McGlauflin
See full article at Fortune
Bumble Rolls out ‘Compliments,’ a New Message-Before-Match Feature
Bumble Partners With StopNCII.org to Help Prevent the Sharing of Private Images
BUMBLE – Bumble has joined forces with UK-based nonprofit SWGfL on their StopNCII.org project to help stop non-consensual intimate images from being shared online alongside industry peers TikTok, Facebook, and Instagram. StopNCII.org uses first-of-its-kind hashing technology to prevent private, intimate images from being shared across the tech platforms participating in this initiative.
How Dating Apps Master the Art of Marketing Matchmaking
See the top news on Lunch Actually
See the top news on Coffee Meets Bagel
See the top news on Bumble
AI Will Transform Online Dating
THE SUN – AI will transform the way people around the world find their matches online, according to Christopher Gulczynski, one of five Tinder's founders and the CEO of the social media platform Niche. "People are hungry for more quality interactions rather than quantity," he said, adding that Tinder and Bumble are more focused on the latter. People could soon carry their online profiles in a chip that would work like a digital wallet. AI could then be used to match people based on factors such as the networks they are in or the hobbies they enjoy.
Bumble Reveals Dating Trends in 2023
MASHABLE – Bumble has released its annual predictions for what we can expect in the new year. Emotional needs are high on people's list of priorities.
- New year, new me(n) (74% of men say they've looked inward and analysed their own behaviour more than ever and have a clearer understanding of toxic masculinity.)
- Guardrailing (63% of daters say they're clearer about emotional needs and boundaries.)
- Love-life balance (54% care more about their work/life balance than their career status.)
- Open casting (One in three daters are now more open to considering dating beyond their "type")
- Ethical sex-ploration (53% believe it's paramount to express sexual wants and needs early on in a relationship.)
- Wanderlove (33% of people on Bumble are now more open to having relationships with people not in their current city.)
- Dating renaissance (Per Bumble's data, 39% of people on the dating app ended a marriage or serious relationship within the past two years. Some of them are using dating apps for the very first time.)
Google Play to Pilot Third-party Billing in New Markets
TECH CRUNCH – Google is expanding its user choice billing pilot, which allows Android app developers to use other payment systems besides Google's own. The program will now become available to new markets, including the U.S., Brazil and South Africa, and Bumble will now join Spotify as one of the pilot testers. Google additionally announced Spotify will now begin rolling out its implementation of the program starting this week. Developers interested in adopting user choice billing have to follow certain UX guidelines set by Google that detail how to implement the feature in their apps. While the general terms offer a 4% reduction in commissions paid to Google when user choice billing is used, Spotify wouldn't comment on its confidential deal with Google, but notes it meets the company's standards of fairness. It's unclear if the streamer has been offered more favorable terms as an early adopter.