PRESS RELEASE – Bumble's total revenue increased 17% to $233M YOY. Bumble app revenue increased 28% to $181M YOY. Badoo and other revenue declined 10.2% to $52M. Total paying users increased to 3.3M, compared to 2.9M. Net earnings were $26.4M, compared to a net loss of $10.4M.
Category: Bumble
A Dating App Subscription Isn’t a Bad Idea at a Time of High Inflation
by Ananya Bhattacharya
See full article at Quartz
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Is It Profitable for Dating Apps to Assign Women as Their Head?
Dating IRL Is on the Rise
STYLIST.CO.UK – With daters more invested in meeting people in person, dating apps are making more of an effort to incorporate this into their business model – and Bumble is the latest to do so. Bumble has announced a series of London events for daters to meet new people. Running weekly until Dec 14, Bumble users can now meet singles in real life at a variety of unique experiences. The line-up of events includes everything from a flaming cocktail-making workshop ahead of Bonfire Night, to a dog walk and coffee meet-up in Hyde Park.
Indian Dating Apps Take on International Rivals
AFAQS – Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. When it comes to advertising and marketing messages, Tinder and Bumble focus on the fine nuances of relationships, such as compatibility and consent. Whereas local dating apps like QuackQuack and Aisle have simpler messaging – focussing on finding a life partner. Aisle takes cheeky digs at Tinder and Bumble in its campaigns that highlight that it is not a 'casual' app at all. Tinder and Bumble tend to focus more on urban audiences. A Tier-II or III audience may not even understand the ads. 70% of QuackQuack's users now come from Tier-II and III cities, and there's an 11% increase in the app's female user base. The company has been around for 12 years now but, thanks to the smartphone boom and cheaper Internet access, it has added 10M users over the last two years alone.
by Aishwarya Ramesh
See full article at AFAQS
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Bumble Is Cracking Down on People Making Discriminatory False Reports
CNET – 90% of reports made on Bumble that are directed at daters who happen to be gender nonconforming get dismissed by moderators. In short, Bumble has discovered that some daters will report a profile as a means of discrimination, not because that profile violates any rules. Those who make intentionally false reports could find themselves booted off the platform.
Bumble Makes Cyberflashing Detection Tool Available as Open-source Code
MASHABLE – In 2019, Bumble launched its AI tool 'Private Detector', which alerts users when they've been sent an obscene photo and automatically blurs the image. Now, Bumble is making a version of the tool available to the wider tech community on GitHub. Rachel Haas, Bumble's VP of member safety, said in a statement, "Open-sourcing this feature is about remaining firm in our conviction that everyone deserves healthy and equitable relationships, respectful interactions, and kind connections online."
Bumble Ad Shows the Excitement of a New Relationship
THE DRUM – Bumble has released a campaign that highlights the rush of excitement that happens when chatting with someone new. Titled 'Find That Feeling,' the short ad follows the journey of a young woman and man who match on Bumble. Created in collaboration with 72andSunny Amsterdam, the campaign has been rolled out in the UK and Germany, with a further eight countries launching from next week, including France, Spain, the Netherlands, Austria, Switzerland, Israel, Australia and New Zealand.
Bumble Is Bringing ‘Ted Lasso’ Dating App Bantr to Life
Highest Earning and Most Downloaded Apps in September
DIGITAL INFORMATION WORLD – Tinder is the highest earning app on Android's Google Play, earning $5M in September. In the iOS store, Tinder holds 4th position, followed by Bumble, earning $39M and $29M in Sep respectively.
