Category: Bumble

by Emma Hinchliffe
See full article at Mashable

Bumble Is Banning Mirror Selfies

Posted on October 11, 2016

MASHABLE – Oct 8 – The mirror selfie ban is part of a larger update to Bumble's photo moderation. Also banned are any photos in underwear, any bikini or swimwear photos taken basically not at the beach and any photos of just children, with no adults.

Bumble Will Let Users Get Verified

Posted on September 28, 2016

TECH CRUNCH – Sep 22 – Bumble, the female-led dating app, is launching photo verification as a way to rid impersonators from the platform. Users will be assigned one of 100 different selfie poses. They then take a picture of themselves mimicking the pose. The picture will be reviewed by a Bumble team. While Verification won't be mandatory for all users, anyone who has had their profile reported as being potentially fake will have to verify within 7 days of being reported. If they don't verify in this time period their profile will be hidden and they will be temporarily denied access to seeing matches.

Bumble Is Monetizing With Paid Features

Posted on August 16, 2016

TECH CRUNCH – Aug 16 – Starting today users will be able to pay for three new features for $9.99 per month, with discounts available if they prepay for 3 or 6 months. The three features are called Beeline (shows only users who swiped right), Rematch (keeps expired matches in users' queue) and Busybee (extends the 24-hour window so users can have another day to try to match with someone). Bumble has still refused to add any advertising to the platform.

Mark Brooks: Mobile dating apps will follow the same trajectory as Internet dating in its 1995-2005 genesis. I think we'll see a gradual shifting upwards of the mobile dating app paywalls. The mobile dating industry is getting to grips with its metrics now, and what it can afford for new member acquisition and expect for longer term ARPU. It will only get more expensive to acquire, so monetization will need to shift upwards as well.

by Megan Bruneau
See full article at Forbes

Whitney Wolfe’s Bumble Success Following Tinder

Posted on July 13, 2016

FORBES – Jul 13 – The cofounder of both Tinder and Bumble explains why failure can be "a huge propeller toward success." "I've experienced failure in almost every area of my life," said Wolfe. "If you've failed, you've had opportunity, and that's something to be grateful for … Failure's a marker of success in it's own right because you went out and tried something." At 7 million registered users in less than 2 years since its launch, Bumble empowers women to make the first move.

by Fitz Tepper
See full article at TechCrunch

Bumble Introduces BumbleBizz

Posted on July 8, 2016

TECH CRUNCH – July 7 – Bumble is launching a feature to help users advance their career. BumbleBizz will be swipe-based, and let users create a new professional profile (which will exist separate from their dating profile) that holds information like what industry they work in, what their current job is, their education and more. The company will then use this information combined with geographical data to have an algorithm match users whose professional lives may benefit from being connected.

by Shana Lebowitz
See full article at Business Insider

Why Women Should Make The First Move

Posted on June 30, 2016

BUSINESS INSIDER – June 30 – In a recent interview on the Girlboss Radio podcast, Whitney Wolfe discussed what motivated her to found Bumble, a dating app where only women can initiate the first move. On Match.com only ~18% of emails between straight women and straight men are initiated by women. In the most recent "Singles in America" survey, ~90% of men said they're comfortable with a woman asking them out. According to a recent OkCupid study, women who make the first move can wind up with more attractive partners than women who wait for men to ask them out. That's because women generally message men who are five points more attractive than they are, while they typically receive messages from men who are seven points less attractive.

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Bumble Is Partnering With Spotify

Posted on June 16, 2016

TECH CRUNCH – June 15 – Bumble users will have the option of connecting their dating profile to their Spotify account so it can include the top artists they listen to the most. While some may think music preferences aren't a big deal, Bumble is betting that they can be significant enough to influence whether or not you decide to swipe left or right on someone.

by Nathan McAlone
See full article at Business Insider

Dating Apps With Highest % Of Women

Posted on June 4, 2016

BUSINESS INSIDER – Jun 3 – SurveyMonkey Intelligence looked at the numbers to see which dating apps have the highest proportion of women. Christian Mingle scored the top spot, with women-friendly apps like Coffee Meets Bagel and Bumble also scoring high. Tinder and Happn ranked lower, while, unsurprisingly, gay app Grindr fell in last place.

They also looked at what % users engage with an app on a daily basis. The results were, in many cases, completely flipped (Grindr and Happn were on top). Men are much more "engaged."

Monetization, Churn And How To Stand Out In The Mobile Dating Space

Posted on May 13, 2016

TECH CRUNCH – May 11 – At TechCrunch Disrupt NY Robyn Exton of Her, Dawoon Kang of Coffee Meets Bagel and Whitney Wolfe of Bumble discuss the latest trends in the mobile dating space. When asked about generating revenue, Dawoon Kang described a new feature that lets daters pay for an A/B test to figure out what photo they should use on their profiles. Wolfe noted that Bumble may soon introduce additional paid features, but will never charge for the safety functionality.

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