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Category: Bumble

Latest Trend In Online Dating: Matches Don’t Last Forever

Posted on November 29, 2015

Dating appWASHINGTON POST – Nov 28 – Hinge is the latest dating app to add time limits; after a match, users have 24h to start a conversation or the match disappears. If they start chatting, they have 14 days before their conversation vanishes. Bumble also puts a 24h limit on matches; JSwipe matches disappear after 18 days if no one says hello. "Time limits give users that extra momentum to meet up in person," thinks Eli Finkel, a social psychologist. Hinge saw a 70% increase in chats started, and a 50% in how often matches exchanged phone numbers.

by Lisa Bonos
See full article at Washington Post

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Summarized by the Courtland Brooks team

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Hinge Dating App Has Begun Expiring Matches After 24 Hours

Posted on November 4, 2015

  Hinge logo new dec 13QZ – Nov 3 – Today, Hinge announced that users will have 24 hours to begin a conversation with a match before they disappear forever. Hinge joins Bumble and JSwipe in putting users on a 24 hour deadline to communicate. Bumble boasts a 60% conversion rate of match-to-communication, and Hinge reports that the share of matches that resulted in conversations increased by 50% when they ran a beta version of the new deadline for a week.

by Kate Groetzinger
See full article at QZ

See all posts on Hinge

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Whitney Wolfe Explains Bumble App Concept

Posted on October 13, 2015

Bumble logoBBC NEWS – Oct 12 – Whitney Wolfe, a co-founder of dating app Tinder, says she wants her new company to disrupt the sector, and cut back on the amount of online harassment directed towards women. She says the restrictions in the app which block men from driving the conversations are pushing social change.The word feminism has been co-opted and contorted, she says, but "what it really means is equality between men and women". When women make the first move, she says, men are often flattered and behave much more politely. Bumble isn't the only female-friendly app. Siren, a dating platform made by women, allows women to control their visibility, so they can block their profile from other users.

by Regan Morris
See full article at BBC News

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Bumble Dating App Is For Women That Know What They Want

Posted on September 28, 2015

Bumble logoFORBES – Sep 26 – Dating app Bumble launched in December and is backed by Andrey Andreev, the founder of Badoo. Users create profiles by linking to their Facebook profiles. Users are then suggested matches, and much like Tinder, have the option to swipe right or left. When both parties swipe right on each other's images, they are both alerted to the match, though only the woman has the option to initiate a conversation. The app has recently introduced "VIBee" status which rewards frequent and respectful interaction.

by Emma Johnson
See full article at Forbes

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Bumble And The Grade Are Leaving The Online Creeps Behind

Posted on August 17, 2015

Thegrade developmentIBTIMES – Aug 14 – In 2014, Cliff Lerner created an app called Mutually that would connect people by the act of mutual swiping but it also recommended date spots, powered by Yelp reviews. The app didn’t take off, but he learned from it. "The real opportunity was to build a product that catered to women," Lerner said. "Our users asked for something that would help them handle men who were hostile and offensive." So he started The Grade — an app that grades users based on their behavior. Another app, Bumble, announced its own verification system. The app will soon grant checkmarks to users who maintain a quick response time and message ratio, and have never been reported for inappropriate behavior. This type of vetting is not new. OkCupid has a red-yellow-green light system based on response time, but Bumble and The Grade are digging more into user data as a way to increase transparency.

by Kerry Flynn
See full article at IBTimes

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Bumble Introduces New Verification Feature

Posted on August 11, 2015

Bumble vibeeTECH CRUNCH – Aug 10 - Bumble, the dating app where only women can initiate the conversations, is introducing a new verification feature – VIBee. The verification is based on users' positive contributions to Bumble. Verified users get a sticker on their profile and will be able to turn on a mode where they’re presented only with other VIBee users. The verification process is driven by an algorithm that takes into account behavior like what % of a user’s conversations are two-way, if a user has ever been reported for spam or abuse, or how likely a user is to follow up on conversations.

by Fitz Tepper
See full article at Tech Crunch

See all posts on Bumble

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Interview With Whitney Wolfe, Founder Of Bumble

Posted on August 10, 2015

Bumble whitney wolfeVANITYFAIR – Aug 7 - Tinder co-founder Whitney Wolfe’s current venture is Bumble, a dating app where women have to make the first move.

Q: What inspired you to come up with Bumble?
A: I am a huge advocate for anti-bullying in our youth. Young girls are facing tremendous pressure online.

Q: Do you consider Bumble a feminist company?
A: We are 100% feminist.

Q: On Bumble, women must begin conversations.  How do you think it’s changed the way things work in the online dating world?
A: By having the lady make the first move, men don't feel rejection. They are flattered. That one little shift, that one little change, makes all the difference.

Q: What about this overlaying concern of how sexualized online dating has become?
A: It’s an app. Just like a bar. You’re never going to see a sign on a bar that says “only for hookups tonight”. It’s a place to meet people, and whatever you want to do with your interactions is really up to you.

Q: There is some speculation about how hyper-attractive some of your users are. Are these models who are meant to encourage your users in some way?
A: We hear that all the time. We are not by any means trying to show a certain type of person before another type of person.

by Leora Yashari
See full article at VanityFair

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Bumble, The Dating App Where Women Make The First Move

Posted on July 13, 2015

Bumble screenshot newTHE WASHINGTON POST – July 11 – On Bumble, every user can swipe left or right like on Tinder, but once a match is established, only female users can send an initial message to her matches. They can do so in 24h. According to Bumble, ~60% of matches result in a conversation.

See full article at AstroAwani

See all posts on Bumble

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Bumble Dating App Tops 1 Million Unique Conversations

Posted on June 12, 2015

Bumble screenshot newTECH CRUNCH – June 12 – Bumble, the dating app founded by ex-Tinder employees, said its female users have started ~1M conversations on the platform. Bumble works like Tinder but once a match is established, only females can initiate conversations. ~60% of matches result in a conversation, according to cofounder Whitney Wolfe. Monthly active users grew by 65% during May. 55% of users are male and 45% female.

by Fitz Tepper
See full article at Tech Crunch

See all posts on Bumble

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Bumble, Siren, The Grade – Female Friendly Dating Apps

Posted on April 13, 2015

Whitney-Wolfe-photographeTHE GUARDIAN – Apr 12 – There are now ~91M people on dating apps – and most of that is thanks to Tinder that makes 21M matches and processes 1.5B swipes every day. A new generation of app developers, many of them women, are launching female-orientated dating apps where women are the gatekeepers. One of them is Bumble, founded by Tinder co-founder Whitney Wolfe. "Bumble is about establishing equality", she says. "When some men feel rejected, they respond with aggression. So if we eliminate the rejection, what is there to be aggressive about?” Susie Lee is the creator of Siren, an app where a woman’s photos are hidden to men until she chooses to match with them. Siren is expanding globally in the summer. Even more interesting is Wyldfire. The app's initial unique selling point is that only men invited by women could be a part of the app, though it has recently introduced an “election” feature where men can offer themselves up to have their profile vetted by female members. The Grade marks users from A+ to F depending on their popularity, quality of messages and responsiveness.

by Hannah Ellis-Petersen
See full article at The Guardian

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

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