Category: Bumble

Tinder’s Competitors Are Banking On Its Sleazy Image

Posted on November 7, 2016

Tinder hateBUSINESS INSIDER – Nov 5 – When Tinder launched in 2012, every match felt like an adrenaline rush. But those matches are no longer quite as exciting. A 2016 study looked at the user reviews of 97 dating apps and analyzed how their quality scores have changed over the past year. Tinder experienced the largest YOY decline. In a 2016 survey by Consumers' Research, 13% of Tinder users reported relationships lasting longer than one month. Its photo-based interface probably contributed to its hookup image. Apps like Bumble, Hinge, Happn, Coffee Meets Bagel, Siren, Her are not heavily photo-based. Bumble has a similar interface as Tinder, but doesn't have the reputation of being a hookup app. That's because only women can message their matches first on Bumble. Men seem to like the app because women seem to take more initiative in starting a conversation. Siren, which launched in late 2015, abandons the swipe interface entirely. It features a daily question and a feed that displays users' answers.

by Leanna Garfield
See full article at Business Insider

Summarized by the Courtland Brooks team

Bumble To Launch Business Social Network BumbleBizz

Posted on October 27, 2016

Bumblebizz1OBSERVER – Oct 27 – After launching BumbleBFF, a friend finder for women, the company is moving into professional connections with BumbleBizz, to launch this holiday season. Bumble founder Whitney Wolfe would like Bumble to be Facebook for people you don't know. "It's like the hyper-local version of LinkedIn, but with really clear connections versus missed opportunities," she said adding that BumbleBizz will have in-person meet ups. Similar to Bumble and BumbleBFF, women will make the first move on BumbleBizz.

by Meredith Lepore
See full article at Observer

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Britney Spears Involved In Legal Dispute Over Bumble Dating App

Posted on October 27, 2016

Bumble britneyNY DAILY NEWS – Oct 26 – Britney Spears is threatening to sue someone who posed as her rep to negotiate a huge deal to have Bumble fund her new music video, claiming that he went behind her back. Spears' lawyers claim Adam Kluger – who allegedly referred to himself as a rep for the singer – got Bumble to settle on a $800k deal that would place the company's name and branding all over Spears' next video. Despite the messy legal battle, Britney has worked out her own arrangement with Bumble, which will allow them to underwrite the video, but not show off any product placement.

by Nicole Bitette
See full article at NY Daily News

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Bumble Raises Over $28K For Planned Parenthood

Posted on October 22, 2016

Bumble check to planned parenthoodHUFFINGTON POST – Oct 21 – On Thursday morning, the feminist-leaning dating app posted a picture to Instagram that read: "For every like this post gets, Bumble will donate a dollar to Planned Parenthood." The post received 28,747 likes by the time the campaign ended at 3pm on Thursday. "We feel Planned Parenthood is a natural extension of empowering women to take care of their bodies, giving them the right to accessible health care, as well as the ability to make the best choices for them," the Bumble spokesperson said.

by Alanna Vagianos
See full article at Huffington Post

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Trending: Dating Apps Adjust For ‘Swipe Culture’

Posted on October 17, 2016

Hinge before and afterKNOXVILLE NEWS SENTINEL – Oct 17 – Apps like Tinder, Happn and Bumble have been known to be used more for hookups. This influenced Hinge to rebrand as the "relationship app," which launched last week. Now for a fee of $7 members have access to users who are looking for more than just a hookup. Hinge refers to the new app as "Instagram profiles for dating." The app encourages conversation. When the user opens the app, they see the people with whom they have already matched, making the experience about the existing connection, not the next one.

by Angela Gosnell
See full article at USA Today

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Bumble Is Banning Mirror Selfies

Posted on October 11, 2016

Bumble pics restrictionsMASHABLE – Oct 8 – The mirror selfie ban is part of a larger update to Bumble's photo moderation. Also banned are any photos in underwear, any bikini or swimwear photos taken basically not at the beach and any photos of just children, with no adults.

by Emma Hinchliffe
See full article at Mashable

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Bumble Will Let Users Get Verified

Posted on September 28, 2016

Bumble selfies featureTECH CRUNCH – Sep 22 – Bumble, the female-led dating app, is launching photo verification as a way to rid impersonators from the platform. Users will be assigned one of 100 different selfie poses. They then take a picture of themselves mimicking the pose. The picture will be reviewed by a Bumble team. While Verification won't be mandatory for all users, anyone who has had their profile reported as being potentially fake will have to verify within 7 days of being reported. If they don't verify in this time period their profile will be hidden and they will be temporarily denied access to seeing matches.

by Fitz Tepper
See full article at Tech Crunch

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Bumble Is Monetizing With Paid Features

Posted on August 16, 2016

Bumble paid features screenshotTECH CRUNCH – Aug 16 – Starting today users will be able to pay for three new features for $9.99 per month, with discounts available if they prepay for 3 or 6 months. The three features are called Beeline (shows only users who swiped right), Rematch (keeps expired matches in users' queue) and Busybee (extends the 24-hour window so users can have another day to try to match with someone). Bumble has still refused to add any advertising to the platform.

by Fitz Tepper
See full article at Tech Crunch

Mark Brooks: Mobile dating apps will follow the same trajectory as Internet dating in its 1995-2005 genesis. I think we'll see a gradual shifting upwards of the mobile dating app paywalls. The mobile dating industry is getting to grips with its metrics now, and what it can afford for new member acquisition and expect for longer term ARPU. It will only get more expensive to acquire, so monetization will need to shift upwards as well.

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Whitney Wolfe’s Bumble Success Following Tinder

Posted on July 13, 2016

Bumble whitney wolfe1FORBES – Jul 13 – The cofounder of both Tinder and Bumble explains why failure can be "a huge propeller toward success." "I've experienced failure in almost every area of my life," said Wolfe. "If you've failed, you've had opportunity, and that's something to be grateful for … Failure's a marker of success in it's own right because you went out and tried something." At 7 million registered users in less than 2 years since its launch, Bumble empowers women to make the first move.

by Megan Bruneau
See full article at Forbes

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Bumble Introduces BumbleBizz

Posted on July 8, 2016

BumblebizzTECH CRUNCH – July 7 – Bumble is launching a feature to help users advance their career. BumbleBizz will be swipe-based, and let users create a new professional profile (which will exist separate from their dating profile) that holds information like what industry they work in, what their current job is, their education and more. The company will then use this information combined with geographical data to have an algorithm match users whose professional lives may benefit from being connected.

by Fitz Tepper
See full article at TechCrunch

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Summarized by the Courtland Brooks team