ADNEWS – Mar 8 – Bumble has launched billboards across America aimed at empowering women. The ads encourage users to be the CEO, rather than date the CEO and not be afraid to make the first move. Bumble VP of brand content Alexandra Williamson says that women have previously been told that approaching the man is aggressive or desperate, which is an outdated notion.
Category: Bumble
Tinder Select Is For Celebrities And Attractive People
TECH CRUNCH – Mar 8 – Tinder has been operating a members-only version of the platform called Tinder Select, which is for only the elite users on the app, including CEOs, super models, and other affluent types.Tinder has invited people to the platform, some of whom have the ability to 'nominate' others. But those who were nominated can't nominate anyone else, which prevents the members-only layer of the app from spreading uncontrollably. It's unclear exactly how Tinder decides who gets invited and who doesn't. One factor that might be included in the Tinder Select criteria could be the Tinder Elo score, which is an algorithmic rating system across all Tinder users. Tinder Select has been around for almost six months. This isn't the first time a dating app has tried to serve its top users. There is Raya and The League. Bumble is relaunching its VIBee "verified" tier which rewards users who make a positive contribution to the Bumble community.
by Jordan Crook
See full article at Tech Crunch
See all posts on Tinder See all posts on Bumble
See all posts on The League See all posts on Raya
Whitney Wolfe, The Queen Bee Of Digital Dating
DAILYMAIL.CO.UK – Mar 5 – Dating app Bumble, which now boasts 12.5M users, is the brainchild of Whitney Wolfe, a 27-year-old entrepreneur. 'I'm a very confident person, but I felt as if I was always supposed to be more submissive when it came to dating,' says Whitney, former VP of marketing at Tinder. 'If I make the first move, I'm perceived as a crazy girl. That's not fair. With Bumble, we're serious about putting women in the driver's seat', she says. 'The men who use Bumble appreciate a confident woman, a woman who has a voice,' she continues. She believes this reversal of stereotypical gender roles itself encourages better behaviour. In a little over two years, Bumble reports that it has had ~5k engagements and weddings.
7Park Data Analysis: Dating Apps Worldwide
7PARK DATA BLOG – Feb 13 – 7Park Data decided to take a look at how people use dating apps around the world and how different apps compare to each other. Based on 7Park Data analysis of weekly active users (WAUs) and time spent in dating apps, Argentina is the most amorous country of them all. As far as the top dating apps globally, based on WAUs and time spent in app, Tinder and Grindr lead the pack. ~84% of Bumble and 41.5% of OkCupid users also use Tinder. Interestingly, only 12.6% of Tinder users try their luck on Bumble and 10.8% on OkCupid. You can download the full report here.
by Maria Kelly
See full article at 7Park Data Blog
See all posts on Tinder See all posts on Grindr
See all posts on Bumble See all posts on OkCupid
Facts About Dating App Bumble
FORBES – Feb 14 – Bumble app was founded by Whitney Wolfe, a member of FORBES' 30 Under 30 2017 and a cofounder of Tinder. Women have to make the first move by sending the first message after two users swipe right on each other. The app claims 12.5M registered users. They tend to be young and well-educated. The average user spends 100 minutes a day on the app. Bumble's facilitated 750M matches after two years in operation, and is responsible for 5k weddings and engagements.
London Eye Partners With Bumble For Valentine’s Day Event
EVENT MAGAZINE – Feb 7 – The Coca-Cola London Eye has teamed up with dating app, Bumble, to offer a special first date experience for singles on Valentine's Day. The dedicated Bumble capsule on the London Eye will host 20 single men and women as they meet for the first time. Singles has to register with the London Eye team and places will be allocated on a first-come, first-serve basis.
Bumble Matched 400K Friends And Raised $40K For Planned Parenthood
MASHABLE – Jan 30 – Bumble BFF, the friendfinder side of Bumble, the female friendly dating app, donated 10 cents for every mate match they made. It was done as part of a 12-hour campaign, and in that time there were 438,790 BFF matches.
2017 iDate Awards Winners
OPW – Jan 26 - The 2017 iDate Awards winners were announced and provided trophies at a ceremony last night in Miami. The iDate Awards are the dating industry's most recognized awards, highlighting the best and most innovative aspects of the business.
The 2017 winners are:
Best Affiliate Program:
Wamba & Mamba.ru
Best Niche Dating Site:
Christian Filipina
Best Dating Coach:
Julie Spira
Best Payment System:
CCBill
Best Dating Site:
Match.com
Best Product Design:
Dating Pro
Best Marketing Campaign:
eHarmony
Best Software & Saas:
Dating Pro
Best Matchmaker:
Andrea Messent (Drawing Down the Moon)
Best Up & Coming Dating Site:
Lively
Best Mobile Dating App:
Bumble
Most Innovative Company:
eHarmony
Best New Technology:
Smart Match App
Bumble Is Launching Video Stories
TECH CRUNCH – Jan 10 – Bumble is releasing BumbleVID, a feature which will allow users to record 10-second videos directly within Bumble, which will disappear after 24 hours. Users can also add pre-recorded videos, but only ones taken in the last 24 hours.
Bumble Vs Tinder
TECH CRUNCH – Jan 3 – Now that Bumble is just about two years ago, we can start looking back and comparing it to where Tinder was at its two year birthday. Back in 2014 Tinder was expanding beyond college campuses and set on becoming dating app for all. Two years in the company was seeing a billion swipes a day, and matching ~12M people a day. On average, active users were spending ~90 minutes per day in the app. Bumble, on the other hand, reported that just 18 months after inception users were spending ~100 minutes a day in the app. And two years after launching, the company is matching ~4M people a day and seeing ~220M swipes per day. Swipe-based dating apps are much more common than they were two years ago. There is much more competition, and when Tinder was young it was one of the only app-based dating platforms in the space.
by Fitz Tepper
See full article at Tech Crunch
