Category: Bumble

by Alexandria Neason
See full article at CJR

Texas Monthly Editor-In-Chief Wades Into An Ethical Gray Zone With Bumble Deal

Posted on January 30, 2018

CJR – Jan 29 – It's no secret that all media outlets–print and digital alike–are thirsty for pageviews and subscriptions. This is a business. And businesses require clicks. But when the prowl for clicks becomes transactional, journalism runs into problems, as Tim Taliaferro, the editor-in-chief of Texas Monthly, is finding. In an editorial meeting in January 17, Taliaferro seemed to suggest that the magazine had entered into a partnership with Bumble. The app's founder, Whitney Wolfe Herd, would be featured on the cover, and Bumble would use paid social media promotion to boost the story. In an interview this week, Taliaferro denied such a deal existed, but emails obtained by CJR suggest that some sort of arrangement had been made. Apparently Bumble had agreed to spend ~$25K – $30K on paid social media promotion of the story if Herd appeared on the cover.

by Bérénice Magistretti
See full article at Venture Beat

Bumble Adds Instagram Option To Users’ Profiles

Posted on January 24, 2018

VENTURE BEAT – Jan 23 – Bumble has integrated Instagram into its users' profiles. They can now opt-in to allow potential matches to scroll through their Instagram feed through the Bumble app. For now, the option is only available on Bumble Date and Bumble BFF, not on Bumble Bizz, which was launched last October. Tinder added the Instagram integration back in April 2015.

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Badoo Is Looking For A Buyer

Posted on January 23, 2018

CNBC – Jan 23 – Badoo is seeking a sale that could value the company at $1.5B and reportedly hired J.P. Morgan Chase to help it find a buyer. Possible buyers include Match Group, non-U.S. based strategic buyers, and private equity buyers. Badoo is now owned by Russian entrepreneur Andrey Andreev and is also a majority owner of dating app Bumble (Badoo owned 79 percent of Bumble as of March 2016, according to TechCrunch).

by Alex Sherman & Leslie Picker
See full article at CNBC

America’s Love-hate Relationship With Tinder

Posted on January 13, 2018

RECODE – Jan 6 – Millions of Americans use social media daily. But that doesn't mean they love it. Some of the most-used social media products in the world – Twitter, Snapchat, Facebook and Instagram – are also some of the ones that Americans have strong negative feelings about, according to a recent Harris Poll survey. Tinder was also largely disliked. ~43% of people want it to go away.
by Rani Molla
See full article at Recode

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by Fitz Tepper
See full article at Tech Crunch

Bumble Is Hiring An Editorial Director To Build Out Its Media Brand

Posted on January 10, 2018

TECH CRUNCH – Jan 10 – Bumble is hiring Clare O'Connor as its first Editorial Director, who will work directly with CEO Wolfe Herd and Bumble's content team to develop editorial content for their new arm called Bumble Media. O'Connor most recently was a staff writer at Forbes where she covered woman entrepreneurs, workplace equality, and diversity in tech and Silicon Valley. Outside of written editorial content Bumble will also invest in original video content spanning a range of format and genres. This video effort will be led by TV producers Erin and Sara Foster, who together are Bumble's Heads of Creative. The video below made by Bumble is a good example of what this may look like.

by Michele Laufik
See full article at BizBash

How Apps Like Tinder And Bumble Are Connecting With Event Guests

Posted on December 27, 2017

BIZBASH – Dec 18 – To help encourage more face-to-face matchmaking, dating sites and apps like OKCupid, Bumble, and Tinder are expanding their presence at events like food and music festivals. OKCupid teamed up with Pitchfork Music Festival. OKCupid was integrated into the festival's app, allowing daters to connect via a geofenced "neighborhood." A badge also appeared on users' profiles to indicate that they had arrived. Bumble created a more polished, over-the-top experience at Coachella in April with its snow-filled "Winter Bumbleland" in the desert, which was produced by marketing agency FlyteVu. Held at Rancho Mirage, the two-day event featured an ice bar, a glacier pool, a snow angel garden, a ski chairlift-theme photo booth, a braid bar, winter tubing, a customized interactive 3-D igloo, and snow-theme cocktails and eats. The app also provided Bumble-branded buses to pick up guests in the area. Tinder has recently partnered with Delta Air Lines. Dubbed the "Delta Dating Wall," the joint activation included a series of painted walls with illustrations of international locations; the backdrops aimed to provide fodder for new profile pictures.

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Dating App Bumble Sends Open Letter To Abusive User

Posted on December 19, 2017

KVUE – Dec 14 – Bumble stood up for one of their female users who claimed she was harassed by a man and told that she should put more effort into "looking tip-top." Bumble sent him this open letter Bumble noted that they were alerted to the abuse and obtained screenshots. They explained they did not violate any user's privacy, however, they have taken steps to block users who do not follow Bumbles Terms of Service.

by Brittany Daniel
See full article at KVUE

by Shana Lebowitz
See full article at Business Insider

LinkedIn’s Career Advice App Vs. Bumble Bizz

Posted on December 19, 2017

BUSINESS INSIDER – Dec 16 – Shana Lebowitz from Business Insider has recently tried out two new, digital approaches to networking: LinkedIn Career Advice and Bumble Bizz. She had a hard time connecting with fellow journalists and starting conversations on both. Bumble Bizz proved to facilitate a more enjoyable, seamless experience – although not that effective in actually meeting people. LinkedIn has just recently launched its Career Advice feature. It allows users to find potential mentors and mentees and chat online or offline. Bumble Bizz is connecting women and men with similar professional interests.

Whitney Wolfe Herd Lands On Forbes’ 30 Under 30 For 2017

Posted on December 14, 2017

CALIFORNIA BLOG – Dec 14 – Forbes' annual 30 Under 30 issue highlights 30 people who are not only wildly successful but who also happen to be under the age of 30. Ms. Wolfe' dating app Bumble has ~22M registered users and is experiencing a YOY growth of 70%. Tinder has ~46M users and 10% growth. Monetization of the app started in August 2016. For 2017, Bumble is expected to exceed $100M in sales – and that figure is expected to double in 2018.

by Haley Rothwell
See full article at California Blog