TECH CRUNCH – Mar 6 – Bumble's logo will now appear on the jersey of the LA Clippers. The multi-year, eight-figure partnership comes a little over a year after the league announced a program to include sponsored patches on team's jerseys. So far about 20 teams have inked deals with sponsors, including tech companies like Stubhub, Fitbit and Rakuten. Bumble says they will work with brands that have strong female representation in executive management.
Category: Bumble
Dating App Bumble Bans Gun Images After Mass Shootings
NEW YORK TIMES – Mar 5 – Following a string of mass shootings and nationwide calls for gun control in recent weeks, Bumble is banning images of firearms. Some 5K moderators will scour new and existing profiles and remove gun-related content, said Whitney Wolfe Herd, Bumble's founder and CEO. Bumble will not censor images that appear in users' Instagram feeds, which can be integrated into Bumble profiles. Ms. Herd plans to eventually filter out mentions of guns in written content as well.
Tinder’s Sociologist Jessica Carbino Is Joining Bumble
REFINERY29 – Feb 27 – Tinder's former Sociologist Jessica Carbino, or Dr. Jess, has now joining Bumble as the app's new sociologist. In her time at Tinder, Carbino offered data-based tips on everything from scoring a date to perfecting profile photo. Carbino says her primary responsibilities at Bumble will involve understanding users' experiences on the app and using that understanding to make effective product changes.
by Madeline Buxton
See full article at Refinery29
Online Personals Watch PR Rankings – The Sites That Got The Most Press In 2017
#1 Tinder (123 posts published on OPW last year)
#2 Bumble (48 posts)
#3 eHarmony (42)
#4 Match Group (41)
#5 Match (37)
#6 OKCupid (37)
#7 Grindr (34)
#8 Happn (22)
#9 The League (21)
#10 Matrimony.com (17)
Other companies that did well and got a solid press coverage last year were Hinge, The Meet Group, Zoosk, Hater, Matchpoool and Chappy.
Silicon Valley Singles Giving Up On Dating
WASHINGTON POST – Feb 18 – One thing distinguishes the Silicon Valley dating pool: The men-to-women ratio for employed, young singles in the San Jose metro area is higher here than any other major area. There were 150 men for every 100 women, compared to 125 to 100 nationwide, of never-married young people between 25 and 34 in San Jose, U.S. Census data from 2016 show. Women here said they feel outnumbered, overworked and underwhelmed by the tech industry's egos and eccentricities. Men, in return, said they feel outmatched or overlooked. In the San Francisco and San Jose areas, the marriage rate for adults ages 18 to 49 fell ~6% between 2005 and 2016. Just one in four here are married by age 30. Bumble, whose 400K users in Silicon Valley have matched up 20M times since 2014, said users here have a "lower-than-average right-swipe proportion" than other large metro areas. In other words, they typically like what they see a bit less.
Bumble Launches ‘Doggy Dates’ Valentine’s Day Campaign
MUMBRELLA – Feb 13 – Bumble has partnered with the Sydney Dogs and Cats Home to launch its Valentine's Day campaign 'Doggy Dates'. Based on the insight that 46% of women are more likely to 'swipe right' if a profile picture includes a dog, Bumble is offering Australians the chance to get their photo taken with a dog for $10.
Chappy’s Ollie Locke On The New Rules Of Gay Dating
METRO.CO.UK – Feb 13 – A game-changing gay dating app that launched last year and is now available in London, New York City and LA, Chappy has a lot in common with Bumble so much so that Bumble's founder Whitney Wolfe is one of its backers. Chappy gives users a choice between relationships or hook ups. They've put rules in place so that users' face has to be on every picture, and keywords get flagged whether it be drugs or violence. "Immediately on Grindr and other apps you can send a pic of your dick immediately without speaking – that's not happening on Chappy. First you have to make a match. To be clear we are not against dick pics – we are against unsolicited dic picks," said Locke.
Bumble Dating App Expects 1M New Users This Valentine’s Day
TECH TIMES – Feb 13 – Last year, Bumble saw ~500K new users joining the dating app, ahead of Valentine's Day. The spokesperson said that the company is expecting that number to jump to ~1M new users within the same time frame.
Andrey Andreev: Badoo Not For Sale
GQ MAGAZINE – Feb 12 – The Russian multimillionaire Andrey Andreev claims to have revolutionized online dating and changed the world a bit. Andrey Andreev created Badoo in 2006. The app has ~370M registered users, 7 times more than Tinder. His fortune is estimated at £700M. Whitney Wolfe has teamed up with Andrey Andreev to launch Bumble, a dating app that lets women initiate the first contact, which is 79% owned by Badoo. "We've been the first in all areas – localization, swipes. We were the first to introduce a messaging service," Andreev explains the success of Badoo which took advantage of the arrival of the first iPhone. "Each month we introduce a striking innovation. We have not realized even 1% of the ideas that we can potentially put in place." CNBC has reported about Andrey's intention to sell Badoo, which could be valued at $1.5B. No, he does not intend to sell.
Whitney Wolfe Herd To Speak At SXSW 2018
HI-TECH CRONICLE – Feb 6 – Bumble founder and CEO Whitney Wolfe Herd will speak at SXSW this year. Along with luminaries like Michael Dell and Melinda Gates – both scheduled to appear as keynote speakers during this year's event – and an array of other influencers, Herd will share the secrets of her success.