MASHABLE – June 1 – Nothing quite encapsulates the online dating experience like this photo of a sad claw game machine, branded with Bumble's logo and colors. Writer Hannah Murphy snapped a picture of the game. She called the prizeless machine a "chilling metaphor".
Category: Bumble
Whitney Wolfe, CEO Of Bumble, Appears On Tim Ferriss Show
TIM.BLOG – May 29 – Bumble was launched in 2014 as the only dating platform where women make the first move. In three years, the app attracted ~28M users worldwide. Tim Ferriss, the American author, entrepreneur, and public speaker, has interviewed Whitney in his latest podcasts. Listen to the interview here.
Facebook’s Lawyers Could Face IP, Trade Secret Challenges
LAW.COM – May 18 – Match Group has been engaged in litigation on multiple fronts lately. Facebook might want to have its in-house lawyers review Match's recent intellectual property lawsuits if the company wants to avoid the potential for litigation in its latest venture. Match filed two lawsuits back in March: one against Bumble, and another similar complaint against Chinese dating app TanTan. Bumble has yet to file a response. Facebook will need to be cautious when hiring any employees from Match to help develop its own platform, attorneys said. Facebook has in fact hired at least 25 employees from popular dating sites in recent years, according to a search on LinkedIn. Two of them were from Bumble and Badoo.
by Stephanie Forshee
See full article at Law.com
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Bumble Launches First Aussie Ads As It Grows Ambitions Outside Of Dating
ADNEWS – May 11 – Bumble is rolling out its first Australian billboard campaign. The campaign encourages users to be the CEO, rather than date the CEO, and not be afraid to make the first move – a core pillar of the Bumble app interface. The billboards went live across Sydney last month and after a successful launch period, the campaign will go national.
Bumble Users Continue To Login Via Facebook Despite New Option
THINKNUM – May 2 – In response to privacy concerns, dating app Bumble on April 16 announced that it would no longer require its users to login via Facebook. However, data shows that users don't seem to mind the Facebook login protocol. Since the announcement user ranks on Facebook for Bumble climbed more than they had in months.
Bumble Is Launching A Female Film Fund
DEADLINE.COM – May 1 – Bumble is launching a female film fund, offering five filmmakers £20K ($27K) to make a short film. It has established Bumble Presents… The Female Film Force and has partnered with stars including Guardians of the Galaxy and Elementary star Ophelia Lovibond and Black Mirror star Georgina Campbell. It is looking to work with writers, directors and producers on the projects, which must be created by all female creative teams.
Online Dating: People Hate It, But Use It
SURVEY MONKEY – May 1 – Nearly a quarter of people have used or are currently using online dating services. For young and middle aged adults (18-44 years old), this number increases to a third. More than half of young adults (18-24 years old) see dating sites and apps as platforms for casual hookups. Older adults are more likely to see them as a means to helping them develop short and long-term relationships. 75% of young adults use Tinder, and 31% Bumble. Adults between 25-34 years old begin to transition to Match.com (36%). 56% of adults view dating apps and services as either somewhat or very negative.
by Jon Gitlin
See full article at Survey Monkey
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Bumble Donates To Planned Parenthood
NEWBUSTERS – Apr 23 – Planned Parenthood is raising money on Bumble again. For every "match" someone made with the Planned Parenthood profile, Bumble would donate 25 cents to the organization. Bumble donated $50K for Planned Parenthood in 2017 in similar effort. In October 2016, Bumble also donated $1 to Planned Parenthood for every like it received on an Instagram photo. Bumble said it raised $29K.
Survey: Bumble Is Definitely Not A Hookup App
MASHABLE – Apr 24 – According to Bumble's recent survey, 85% of respondents are looking for marriage or a boyfriend/girlfriend. Less than 4% of men and less than 1% of women on the app "are looking for a hookup," and 25% of users say they "went on a first date with someone they met on Bumble in the last month." Tinder unveiled similar data last year that claimed its users were more interested in finding serious relationships than were non-users of online dating tools.
Whitney Wolfe Herd Made It Into TIME 100 Most Influential People
OPW – Apr 23 – CEO & Founder of Bumble, Whitney Wolfe Herd was named one of the TIME 100 most influential people.
