THINKNUM – May 2 – In response to privacy concerns, dating app Bumble on April 16 announced that it would no longer require its users to login via Facebook. However, data shows that users don't seem to mind the Facebook login protocol. Since the announcement user ranks on Facebook for Bumble climbed more than they had in months.
Category: Bumble
Bumble Is Launching A Female Film Fund
Online Dating: People Hate It, But Use It
SURVEY MONKEY – May 1 – Nearly a quarter of people have used or are currently using online dating services. For young and middle aged adults (18-44 years old), this number increases to a third. More than half of young adults (18-24 years old) see dating sites and apps as platforms for casual hookups. Older adults are more likely to see them as a means to helping them develop short and long-term relationships. 75% of young adults use Tinder, and 31% Bumble. Adults between 25-34 years old begin to transition to Match.com (36%). 56% of adults view dating apps and services as either somewhat or very negative.
by Jon Gitlin
See full article at Survey Monkey
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Bumble Donates To Planned Parenthood
Survey: Bumble Is Definitely Not A Hookup App
MASHABLE – Apr 24 – According to Bumble's recent survey, 85% of respondents are looking for marriage or a boyfriend/girlfriend. Less than 4% of men and less than 1% of women on the app "are looking for a hookup," and 25% of users say they "went on a first date with someone they met on Bumble in the last month." Tinder unveiled similar data last year that claimed its users were more interested in finding serious relationships than were non-users of online dating tools.
Whitney Wolfe Herd Made It Into TIME 100 Most Influential People
OPW – Apr 23 – CEO & Founder of Bumble, Whitney Wolfe Herd was named one of the TIME 100 most influential people.
Bumble Wants To Get People Talking About Consent
KXAN – Apr 19 – Bumble has partnered with Planned Parenthood on a campaign to promote sexual consent. As part of this campaign, Bumble will bring a surprise to the University of Texas at Austin campus next week as part of Sexual Assault Awareness month. The company wants to start a conversation about how easy and important enthusiastic consent is in sexual encounters.
Bumble Lets Users Login Without Facebook
WIRED.CO.UK – Apr 16 – Dating app Bumble has changed its login system that lets users register and login without sharing information with Facebook. Despite the change, people can still login to Bumble using their Facebook account. "Many of our users and prospective users asked for an alternative registration method," says Louise Troen, Bumble's VP of International Marketing and Communications.
Whitney Wolfe Herd: How To Build A Workplace Where Women Can Thrive
REFINERY29 – Apr 11 – When Whitney started Bumble in 2014 she noticed a gender imbalance in the dating world that she wanted to help solve. What began as her own small way of tackling inequity has turned into her life's mission: empowering women to make the first move in all areas of their lives. When women fight for a higher salary, they can often feel guilty. When men fight for more pay, they feel empowered. Bumble instituted a semi-annual review that includes a mandatory open discussion about salary. Pay is, of course, just a part of the equation that keeps women back in the working world. The other part is opportunity, especially for mothers. Bumble developed a culture that flexes to allow kids to work alongside parents when needed.
Bumble Is Suing Match For $400M For Fraudulently Obtaining Trade Secrets
TECH CRUNCH – Mar 28 – Two weeks ago Match Group sued Bumble for patent infringement and misuse of intellectual property. Bumble has now filing a separate lawsuit accusing Match of multiple improprieties in regards to interactions between the two companies over the past few months. The lawsuit acknowledges that Bumble and Match Group were in acquisition talks over the last 6 months. Bumble alleges that once Match Group found out there were other companies also interested in either investing in or acquiring Bumble, Match Group filed their aforementioned lawsuit to make Bumble less attractive to those other companies. Secondly, Bumble alleges that during the acquisition process Match Group fraudulently requested that Bumble provide "confidential and trade secret information" which Match Group said they "needed to provide a higher offer for Bumble". Bumble alleges that no subsequent offer came, and Match Group instead requested and obtained this information solely for "the financial benefit of its dating app businesses". The lawsuit requests relief in the form of monetary damages, which Bumble estimates at $400M.
by Fitz Tepper
See full article at Tech Crunch