KXAN – Apr 19 – Bumble has partnered with Planned Parenthood on a campaign to promote sexual consent. As part of this campaign, Bumble will bring a surprise to the University of Texas at Austin campus next week as part of Sexual Assault Awareness month. The company wants to start a conversation about how easy and important enthusiastic consent is in sexual encounters.
Category: Bumble
Bumble Lets Users Login Without Facebook
WIRED.CO.UK – Apr 16 – Dating app Bumble has changed its login system that lets users register and login without sharing information with Facebook. Despite the change, people can still login to Bumble using their Facebook account. "Many of our users and prospective users asked for an alternative registration method," says Louise Troen, Bumble's VP of International Marketing and Communications.
Whitney Wolfe Herd: How To Build A Workplace Where Women Can Thrive
REFINERY29 – Apr 11 – When Whitney started Bumble in 2014 she noticed a gender imbalance in the dating world that she wanted to help solve. What began as her own small way of tackling inequity has turned into her life's mission: empowering women to make the first move in all areas of their lives. When women fight for a higher salary, they can often feel guilty. When men fight for more pay, they feel empowered. Bumble instituted a semi-annual review that includes a mandatory open discussion about salary. Pay is, of course, just a part of the equation that keeps women back in the working world. The other part is opportunity, especially for mothers. Bumble developed a culture that flexes to allow kids to work alongside parents when needed.
Bumble Is Suing Match For $400M For Fraudulently Obtaining Trade Secrets
TECH CRUNCH – Mar 28 – Two weeks ago Match Group sued Bumble for patent infringement and misuse of intellectual property. Bumble has now filing a separate lawsuit accusing Match of multiple improprieties in regards to interactions between the two companies over the past few months. The lawsuit acknowledges that Bumble and Match Group were in acquisition talks over the last 6 months. Bumble alleges that once Match Group found out there were other companies also interested in either investing in or acquiring Bumble, Match Group filed their aforementioned lawsuit to make Bumble less attractive to those other companies. Secondly, Bumble alleges that during the acquisition process Match Group fraudulently requested that Bumble provide "confidential and trade secret information" which Match Group said they "needed to provide a higher offer for Bumble". Bumble alleges that no subsequent offer came, and Match Group instead requested and obtained this information solely for "the financial benefit of its dating app businesses". The lawsuit requests relief in the form of monetary damages, which Bumble estimates at $400M.
by Fitz Tepper
See full article at Tech Crunch
It’s Time For Dating Apps To Move Away From Facebook Sign Ups
MASHABLE – Mar 22 – Since news broke about Cambridge Analytica's "hijacking" of 50M Facebook users' data in a bid to influence the U.S. election, people are thinking about deleting Facebook. But deleting Facebook will also prevent them from accessing their existing Tinder account. They can sign up for Tinder using phone number. This will, however, create an entirely new profile. With Bumble, it's a little different. Bumble currently requires you to have a Facebook account in order to sign up for the app. But, if users deactivate their Facebook, they can still keep Bumble profile and access it as usual. That access will end, however, if they log out of Bumble. Bumble is less than a couple of weeks away from releasing an update that includes a non-Facebook login. User of The League would need to upgrade to a membership option if they want to cut ties with Facebook. Hinge also insists on users having a Facebook profile. far too many dating apps are tethered to Facebook. It's high time they offered users another way to sign up.
by Rachel Thompson
See full article at Mashable
See all posts on Tinder See all posts on Hinge
See all posts on Bumble See all posts on The League
Bumble Bizz Launches In Australia
AD NEWS – Mar 21 – BumbleBizz is an extension within the main Bumble app, using the same Tinder-esque interface to allow people to swipe left or right on possible networking matches. To support the launch of Bumble Bizz, Bumble has launched its first Australian ad campaign, starring Pacific Magazines GM Jackie Frank, Mon Purse CEO Lana Hopkins and Instagram influencers and business owners Elle Ferguson, Nadia Bartel, Alex Lee and Laura Henshaw.
Tinder And Bumble Will Never Be A Match
MARKETWATCH – Mar 20 – The complicated relationship between Tinder and Bumble has exploded into a very public spat. Tinder-parent Match Group filed a lawsuit against Bumble, alleging patent infringement and theft of trade secrets. Bumble responded with a full-page ad in the New York Times. Sam P. Israel, a New York-based intellectual property lawyer, said that Bumble's blog-post response to the lawsuit was striking in that it barely mentioned the legal issues. "Instead it's saying that we won't be bullied by you and we don't want to have the same sort of thing going on on our site," Israel said. Match Group CEO Mandy Ginsberg told staffers in an internal memo that the Bumble lawsuit was "about protecting the integrity of your work" and "not about singling out any individual company." From an investment standpoint, Jefferies analyst Brent Thill thinks that Match Group investors should breathe a sigh of relief after hearing that Bumble isn't interested in being acquired by Match. "While acquisitions could provide another growth asset to Match's portfolio, the deal would have been costly and potentially dilutive to current shareholders," he wrote.
by Emily Bary
See full article at MarketWatch
Bumble Responded To Match Lawsuit With An Ad
TECH CRUNCH – Mar 20 – Tinder's parent company Match Group is suing its competition Bumble, accusing the app of stealing trade secrets and patents. The complaint also says that Bumble has rolled out two new features that were "learned of and developed confidentially while at Tinder". Bumble is responding with a full-page ad in the New York Times, "We swipe left on your multiple attempts to buy us, copy us, and now, to intimidate us." The ad goes onto say that Bumble isn't afraid of aggressive corporate culture. "That's what we call bullying, and we swipe left on bullies," it says, noting the thousands of users the company has blocked for "bad behavior."
by Fitz Tepper
See full article at Tech Crunch
Match Group Is Suing Bumble For Patent Infringement
RECODE.NET – Mar 16 – Match Group is suing Bumble for infringing on two of its patents, including a design patent for Tinder's now-famous swipe-to-connect feature, according to the suit. Match also claims that early Bumble executives Chris Gulczynski and Sarah Mick, who both previously worked at Tinder, stole "confidential information related to proposed Tinder features," including the idea for a feature that lets users go back if they accidentally skip someone, according to the suit. Tinder and Bumble have a long and interesting history. Most recently, Match made an offer to buy Bumble last summer for $450M, according to TechCrunch. One source tells Recode that Match is still interested in acquiring Bumble, which means this lawsuit may very well be a bargaining chip – albeit an unfriendly one. Badoo is Bumble's majority owner, with a 79% stake.
by Kurt Wagner
See full article at ReCode
How Dating App Behavior Changes During SXSW
KUT 90.5 – Mar 15 – Most of the Austin locals said they typically shunned all dating apps when thousands of people flood into the city for the weeks-long festival. They avoid matching with out-of-towners. According to Bumble, the number of people in Austin using Bumble Bizz, the company's professional networking platform, increased by 120% last weekend, the first weekend of SXSW. But it's dating platform, Bumble Date, saw only an increase of 6% during the same time. The number of people using Bumble BFF, where you can match with potential friends, rose 38%.
