by Michele Laufik
See full article at BizBash
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Category: Bumble
Dating App Bumble Sends Open Letter To Abusive User
KVUE – Dec 14 – Bumble stood up for one of their female users who claimed she was harassed by a man and told that she should put more effort into "looking tip-top." Bumble sent him this open letter Bumble noted that they were alerted to the abuse and obtained screenshots. They explained they did not violate any user's privacy, however, they have taken steps to block users who do not follow Bumbles Terms of Service.
by Brittany Daniel
See full article at KVUE
LinkedIn’s Career Advice App Vs. Bumble Bizz
Whitney Wolfe Herd Lands On Forbes’ 30 Under 30 For 2017
CALIFORNIA BLOG – Dec 14 – Forbes' annual 30 Under 30 issue highlights 30 people who are not only wildly successful but who also happen to be under the age of 30. Ms. Wolfe' dating app Bumble has ~22M registered users and is experiencing a YOY growth of 70%. Tinder has ~46M users and 10% growth. Monetization of the app started in August 2016. For 2017, Bumble is expected to exceed $100M in sales – and that figure is expected to double in 2018.
by Haley Rothwell
See full article at California Blog
This Is How Much Dating Apps Make Every Minute
by Christian Hargrave
See full article at App Developer Magazine
Bumble – Inside The Most Female-friendly Office
DAILYMAIL.CO.UK – Nov 27 – Bumble designed its new headquarters in Texas, specifically for women. It has its own breastfeeding room and beauty salon – and staff get a $1K bonus when they have a baby.
Tinder And Bumble Have Respectability Problem In Australia
ITWIRE – Nov 22 – A third (35%) of Aussies have used Internet and online dating apps, with the number using the apps rising to half among millennials. The latest research by data and analytics company YouGov reveals that 53% of Aussies know at least one couple who met online. And this rises to 62% among millennials, and falls to 43% among baby boomers. According to the research, Tinder and Bumble are seen as the least respectable online dating services.
by Peter Dinham
See full article at ITWire
Match Group Rumored To Offer $1B For Bumble
FORBES – Nov 14 – Bumble began monetizing via in-app purchases only in Aug 2016 and will cross $100M in sales this year, a figure that – aided by the introduction of tailored, hyperlocal advertising – is projected to double in 2018. Herd turned down a $450M buyout offer from the Match Group earlier this year, according to sources with knowledge of the conversations. And these sources maintain that Match approached the company again this fall to discuss a valuation well over $1B. Match declined to comment. ~10% of Bumble's users pay $9.99 for a monthly subscription. At Tinder, just ~5% of users pay for a similar service. Bumble took an initial ~10M investment from Badoo's founder Andrey Andreev for launch marketing in exchange for 79% of the company. Bumble has 70 employees, ~85% of whom are women. Bumble has recently launched BFF, an offshoot that focuses on platonic connections between women, and Bizz, which offers a challenge to LinkedIn. Bumble BFF has been tried by ~3M users, but just 500K are active in a typical month. Bumble Bizz is too new to evaluate.
by Clare O'Connor
See full article at Forbes
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Bumble Has Hired Celebrity Sister Executives
BUSINESS INSIDER – Nov 9 – Erin and Sara Foster, who are known for their satirical portrayal of Hollywood on Barely Famous, are thrilled to bring a fresh perspective to Bumble as Heads of Creative for Bumble BFF and Bumble Bizz. For the remainder of 2017, the sisters plan to focus on brand awareness for Bumble.
Creative Review: How Hot Are Ads For Online Dating?
AD NEWS – Nov 3 – Creatives from Marcel, Loud and VCCP weighed in on ads from Tinder, Elite Singles, eHarmony, Bumble and RSVP.
eHarmony
Seems like a safe bet for those who take dating and relationships seriously.
eHarmony understands that there's a moment when something just clicks but could have gone down a much richer creative path.
Tinder
It's great that Tinder are self-aware and don't take themselves too seriously. As for the idea, it's ok but we've seen this sort of set up before.
Tinder, Apple TV
The writing's great. Characters are funny. Very watchable. Feels like a sitcom. And strategically it works hard. This definitely gets a swipe to the right.
RSVP
Hats off to The Core Agency and RSVP team for sticking with a great line, 'Find a keeper', and building on a really strong platform.
Elite Singles
For all its obvious flaws, this ad makes up for it in spades when it comes to appealing to a particular audience. It knows who it wants to target and is not shy about it. However, there's a big difference in appealing to your audience, and understanding them.
Bumble
Bumble is the cool kid. The fact that there is only one ad in the series that features a guy, and that he doesn't utter a word, is a teeny bit unnerving though. It totally appeals to the confident millennial females out there.