BUSINESS INSIDER – Nov 9 – Erin and Sara Foster, who are known for their satirical portrayal of Hollywood on Barely Famous, are thrilled to bring a fresh perspective to Bumble as Heads of Creative for Bumble BFF and Bumble Bizz. For the remainder of 2017, the sisters plan to focus on brand awareness for Bumble.
Category: Bumble
Creative Review: How Hot Are Ads For Online Dating?
AD NEWS – Nov 3 – Creatives from Marcel, Loud and VCCP weighed in on ads from Tinder, Elite Singles, eHarmony, Bumble and RSVP.
eHarmony
Seems like a safe bet for those who take dating and relationships seriously.
eHarmony understands that there's a moment when something just clicks but could have gone down a much richer creative path.
Tinder
It's great that Tinder are self-aware and don't take themselves too seriously. As for the idea, it's ok but we've seen this sort of set up before.
Tinder, Apple TV
The writing's great. Characters are funny. Very watchable. Feels like a sitcom. And strategically it works hard. This definitely gets a swipe to the right.
RSVP
Hats off to The Core Agency and RSVP team for sticking with a great line, 'Find a keeper', and building on a really strong platform.
Elite Singles
For all its obvious flaws, this ad makes up for it in spades when it comes to appealing to a particular audience. It knows who it wants to target and is not shy about it. However, there's a big difference in appealing to your audience, and understanding them.
Bumble
Bumble is the cool kid. The fact that there is only one ad in the series that features a guy, and that he doesn't utter a word, is a teeny bit unnerving though. It totally appeals to the confident millennial females out there.
NOAH17 – Interview With Whitney Wolfe Herd & Andrey Andreev About Bumble
NOAH CONFERENCE – Nov 8 – Whitney Wolfe Herd, the CEO of dating app Bumble was interviewed at HOAH17, an event for Europe's top entrepreneurs & C-level executives and financial, corporate and private investors. Every major social platforms were engineered to create negative behaviour and harrassment, Whitney said. Bumble was the first platform that built kindness and good behaviour, also the first platform that implemented the dating technology to other verticals with the launch of Bumble BFF and Bumble Bizz. Bumble has been profitable for 14 months now. 10% of Bumble active users are paying numbers. The app has 22M registered users.
Bumble’s New HQ And New Networking App
FOX35ORLANDO – Nov 4 – Dating app Bumble continues to grow and now has a new headquarters in Austin and a new networking app Bumble Bizz. Bumble Bizz follows the same concept as the dating portion of the app. Users swipe if they're interested in someone and if it's a women to man match the woman has to be the first to send a message. If users don't reach out to a match in 24 hours the match expires. After launching less than three years ago, Bumble now has ~21M users. They have teams in London, France, Germany and Australia. They're looking into Canada.
by Lauren Petrowski
The full article was originally published at Fox35 Orlando, but is no longer available.
Bumble’s Brand Director Talks About Bumble Bizz
CAMPAIGNLIVE.CO.UK – Oct 31 – Bumble Bizz, the professional networking platform created by dating app Bumble, is working to help people in their careers through wellness. The app launched globally three weeks ago, and is seen as a competitor to LinkedIn. Louise Troen, international brand director at Bumble, talks about Bumble Bizz at their two-day networking & workshop event in London.
by Georgina Brazier & Gurjit Degun
See full article at CampaignLive.co.uk
Researchers Say It Is Easy To Hack Tinder, OkCupid, And Others
GIZMODO – Oct 25 – Using exploits ranging from simple to complex, researchers at the Moscow-based Kaspersky Lab say they could access users' location data, their real names and login info, their message history, and even see which profiles they've viewed. They tested Tinder, Bumble, OKCupid, Badoo, Mamba, Zoosk, Happn, WeChat and Paktor. Most apps have minimal HTTPS encryption, making it easy to access user data. The researchers say they have already sent their findings to the respective apps' developers.
Bumble Set Up A Vacation For 6 Girls Who Had A Date With A Same Guy On The Same Night
ELITEDAILY – Oct 18 – Lisette Pylant thought she was going on a date with a guy she met on her birthday. She stuck it out for 45 minutes, until finding out that the guy had double booked himself. The women later found out he booked six dates that night. But instead of competing against each other, the women became BFFs. And recently, dating app Bumble set up a vacation for the six girls to attend a music festival in Austin, Texas.
Emojis Are Not A Good Strategy To Combat Harassment, Tinder!
THE GUARDIAN – Oct 9 – Tinder has recently launched a new anti-harassment feature, but virtual eye rolls and martini throws may not be the best way to combat abuse. The feature is called Reactions and it is a selection of animated responses only available to female users, allowing them to throw a virtual martini in the face of a user who is bothering them, or send a sarcastic eye roll. It is part of the company's Menprovement initiative, launched with a video featuring US comedian Whitney Cummings, in which the company's female employees decide that "calling out douchebags should be easy and fun". But encouraging women to engage in conversation with the "douchebags" might not be a good idea. "As soon as you create a response to harassment through things like emojis or gifs, you almost end up lessening the severity of it," says Louise Troen, global brand director of Bumble.
by Hannah J. Davies
See full article at The Guardian
Bumble Is Launching Bumble Bizz
Psychologist Eli Finkel: Tinder And Bumble Are The Only Dating Services Worth Your Time
BUSINESS INSIDER – Sep 28 – Psychologist Eli Finkel says the only real advantage to online dating is that it introduces you to tons of potential dates. There's no evidence that matching algorithms work, Finkel says. That's why Finkel thinks apps like Tinder and Bumble are the best option for single people today. Finkel is a psychologist at Northwestern University and a professor at the Kellogg School of Management; he's also the author of "The All-or-Nothing Marriage." Finkel and his colleagues have been studying online dating for years."
by Shana Lebowitz
See full article at Business Insider