by Christian Hargrave
See full article at App Developer Magazine
Category: Bumble
Bumble – Inside The Most Female-friendly Office
DAILYMAIL.CO.UK – Nov 27 – Bumble designed its new headquarters in Texas, specifically for women. It has its own breastfeeding room and beauty salon – and staff get a $1K bonus when they have a baby.
Tinder And Bumble Have Respectability Problem In Australia
ITWIRE – Nov 22 – A third (35%) of Aussies have used Internet and online dating apps, with the number using the apps rising to half among millennials. The latest research by data and analytics company YouGov reveals that 53% of Aussies know at least one couple who met online. And this rises to 62% among millennials, and falls to 43% among baby boomers. According to the research, Tinder and Bumble are seen as the least respectable online dating services.
by Peter Dinham
See full article at ITWire
Match Group Rumored To Offer $1B For Bumble
FORBES – Nov 14 – Bumble began monetizing via in-app purchases only in Aug 2016 and will cross $100M in sales this year, a figure that – aided by the introduction of tailored, hyperlocal advertising – is projected to double in 2018. Herd turned down a $450M buyout offer from the Match Group earlier this year, according to sources with knowledge of the conversations. And these sources maintain that Match approached the company again this fall to discuss a valuation well over $1B. Match declined to comment. ~10% of Bumble's users pay $9.99 for a monthly subscription. At Tinder, just ~5% of users pay for a similar service. Bumble took an initial ~10M investment from Badoo's founder Andrey Andreev for launch marketing in exchange for 79% of the company. Bumble has 70 employees, ~85% of whom are women. Bumble has recently launched BFF, an offshoot that focuses on platonic connections between women, and Bizz, which offers a challenge to LinkedIn. Bumble BFF has been tried by ~3M users, but just 500K are active in a typical month. Bumble Bizz is too new to evaluate.
by Clare O'Connor
See full article at Forbes
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Bumble Has Hired Celebrity Sister Executives
BUSINESS INSIDER – Nov 9 – Erin and Sara Foster, who are known for their satirical portrayal of Hollywood on Barely Famous, are thrilled to bring a fresh perspective to Bumble as Heads of Creative for Bumble BFF and Bumble Bizz. For the remainder of 2017, the sisters plan to focus on brand awareness for Bumble.
Creative Review: How Hot Are Ads For Online Dating?
AD NEWS – Nov 3 – Creatives from Marcel, Loud and VCCP weighed in on ads from Tinder, Elite Singles, eHarmony, Bumble and RSVP.
eHarmony
Seems like a safe bet for those who take dating and relationships seriously.
eHarmony understands that there's a moment when something just clicks but could have gone down a much richer creative path.
Tinder
It's great that Tinder are self-aware and don't take themselves too seriously. As for the idea, it's ok but we've seen this sort of set up before.
Tinder, Apple TV
The writing's great. Characters are funny. Very watchable. Feels like a sitcom. And strategically it works hard. This definitely gets a swipe to the right.
RSVP
Hats off to The Core Agency and RSVP team for sticking with a great line, 'Find a keeper', and building on a really strong platform.
Elite Singles
For all its obvious flaws, this ad makes up for it in spades when it comes to appealing to a particular audience. It knows who it wants to target and is not shy about it. However, there's a big difference in appealing to your audience, and understanding them.
Bumble
Bumble is the cool kid. The fact that there is only one ad in the series that features a guy, and that he doesn't utter a word, is a teeny bit unnerving though. It totally appeals to the confident millennial females out there.
NOAH17 – Interview With Whitney Wolfe Herd & Andrey Andreev About Bumble
NOAH CONFERENCE – Nov 8 – Whitney Wolfe Herd, the CEO of dating app Bumble was interviewed at HOAH17, an event for Europe's top entrepreneurs & C-level executives and financial, corporate and private investors. Every major social platforms were engineered to create negative behaviour and harrassment, Whitney said. Bumble was the first platform that built kindness and good behaviour, also the first platform that implemented the dating technology to other verticals with the launch of Bumble BFF and Bumble Bizz. Bumble has been profitable for 14 months now. 10% of Bumble active users are paying numbers. The app has 22M registered users.
Bumble’s New HQ And New Networking App
FOX35ORLANDO – Nov 4 – Dating app Bumble continues to grow and now has a new headquarters in Austin and a new networking app Bumble Bizz. Bumble Bizz follows the same concept as the dating portion of the app. Users swipe if they're interested in someone and if it's a women to man match the woman has to be the first to send a message. If users don't reach out to a match in 24 hours the match expires. After launching less than three years ago, Bumble now has ~21M users. They have teams in London, France, Germany and Australia. They're looking into Canada.
by Lauren Petrowski
The full article was originally published at Fox35 Orlando, but is no longer available.
Bumble’s Brand Director Talks About Bumble Bizz
CAMPAIGNLIVE.CO.UK – Oct 31 – Bumble Bizz, the professional networking platform created by dating app Bumble, is working to help people in their careers through wellness. The app launched globally three weeks ago, and is seen as a competitor to LinkedIn. Louise Troen, international brand director at Bumble, talks about Bumble Bizz at their two-day networking & workshop event in London.
by Georgina Brazier & Gurjit Degun
See full article at CampaignLive.co.uk
Researchers Say It Is Easy To Hack Tinder, OkCupid, And Others
GIZMODO – Oct 25 – Using exploits ranging from simple to complex, researchers at the Moscow-based Kaspersky Lab say they could access users' location data, their real names and login info, their message history, and even see which profiles they've viewed. They tested Tinder, Bumble, OKCupid, Badoo, Mamba, Zoosk, Happn, WeChat and Paktor. Most apps have minimal HTTPS encryption, making it easy to access user data. The researchers say they have already sent their findings to the respective apps' developers.