Category: Bumble

Women Thrive At The Bumble Hive

Posted on July 5, 2018

Bumble headquartersFORBES – July 4 – Launched in late 2014, by former Tinder co-founder Whitney Wolfe Herd, Bumble entered the market as an app to change the way people date online by putting women first. Today, the app has recorded 500M "first moves" and is valued at ~$1B. Bumble's headquarters in Austin is nicknamed "The Hive". Beyond the brick and mortar, and the office perks, Bumble also made it a priority to put into place fairly progressive policies for its employees – which now total 80 worldwide, with 85% being female. To best accommodate working women, the office maintains a flexible understanding of work hours and the ability for parents to bring children to the office as needed. They allow for "micro-agility" during the day to deal with the stuff that life just brings – meeting the plumber, running to a doctor’s appointment without having to take PTO.

by Erin Spencer
See full article at Forbes

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Engaged Couples Reach Out To Dating Apps To Invite Them To Their Weddings

Posted on July 4, 2018

Tinder proposalNEW YORK TIMES – July 4 – Farah and Michael Walsh met on OkCupid. Now that they were engaged, they wanted their matchmaker at the wedding. Although no one from OkCupid attended their wedding, they were shocked to not only get a response card back but a baking dish from Crate & Barrel listed on their registry. The couple are hardly alone. Across the country, those who connected through dating apps are including the tech companies in their weddings. Tinder estimates it gets 50 notes a week; Bumble said it receives them daily. Others ask the startups to make their offices available for proposals; to sponsor parts of the wedding; even to officiate ceremonies. "I've been asked to marry people so many times, I got ordained to do it," said Alex Williamson, the head of brand for Bumble. "We do not take the invitations lightly," said Rosette Pambakian, head of brand marketing and communications for Tinder. "We send Champagne, we send personalized gifts." Bumble has two staff members whose duties include responding to engaged couples who reach out. The company may send wine flutes, flowers, or gifts from registries. OkCupid sends framed copies of the first messages pairs exchanged over the platform.

by Alyson Krueger
See full article at New York Times

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Can Match Fend Off Facebook And Bumble?

Posted on June 29, 2018

Match group website screenshot 2018FORTUNE – June 27 – Globally, there are 600M singles online – a number that's expected to jump to 700M by 2020 – yet the industry's biggest player by far, Match Group, is estimated to claim just 10% of that. If Match Group wants to stay No. 1, it will need to defend its turf. Those who know Match Group CEO Mandy Ginsberg say she is likely to be up to the task. She knows the industry inside and out, and she takes Match's mission almost as a personal responsibility. The company's biggest competitors include eHarmony, Spark Networks, Badoo and Bumble. Bumble claims 34M total registered users. Of its active users, roughly 10% are paid; last year the company is said to have pulled in $100M in subscription revenue. It has a Goliath-size backer: Wolfe Herd created Bumble with the help of Andrey Andreev, the founder of Badoo. Andreev owns 79%, Wolfe Herd 20% (the remaining 1% is split between two additional employees). For a few years, Tinder and Bumble coexisted but things recently turned testy. In March, Match filed its suit against Bumble, accusing it of patent infringement and stealing trade secrets. Four days later, Bumble fired back with an angry letter. A few days after that, it filed its own suit against Match, claiming Match had fraudulently obtained sensitive information during acquisition talks. But both companies were hit with a much bigger tsunami of news on May 8, when Zuckerberg made his announcement. Match Group is working on new female-friendly features, like a Gentleman's Badge, a designation recently added into its European Meetic brand that men earn through certain behaviors, such as filling out an entire profile or engaging in lengthy email correspondence; men with the badge get 33% more attention from women.

by Leigh Gallagher
The full article was originally published at Fortune Magazine, but is no longer available.

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CEO Of Bumble Travels With A Bodyguard

Posted on June 28, 2018

Bumble whitney wolfe 2018BUSINESS INSIDER – June 26 – Bumble CEO Whitney Wolfe Herd travels with a bodyguard and employs full-time security at the company's offices. This is after a cyber attack on Bumble last summer, when a neo-Nazi website published an article with photos and phone numbers of Bumble staff, encouraging people to harass them. The FBI stepped in to take down the website. "We're a feminist company so we came under attack," said Wolfe Herd.

by Isobel Asher Hamilton
See full article at Business Insider

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How Dating Apps Are Changing In The #MeToo Era

Posted on June 25, 2018

Once rating systemTHETIMES.CO.UK – June 25 – "I think #MeToo was a turning point for dating apps, making them react to help women feel safer online," says Clémentine Lalande, the co-chief executive of Once, an app that matches users with a single suitor each day. Last month, Bumble wrote an open letter to a college swimmer after he sent a female user abusive messages. The open letters serve as a warning to people joining the app that this behaviour won't be tolerated. Tinder is considering adding a Bumble-like feature so women need only interact with men they have messaged first. Bumble is considering allowing its female users to put an initial instead of their name to protect their identities. Meanwhile Once has introduced a five-star rating system. Women can "review" men, rating conversations, offering post-date analysis and giving a verdict on the accuracy of photos. It's not just the apps: women themselves are using technology to hit back in innovative ways. The artist Anna Gensler makes naked sketches of men who have sent her crude messages, then sends them to the men and posts them on Instagram. The blogger Samantha Mawdsley replied to an unsolicited penis pic with a catalogue of photos of male genitalia.

by Rosamund Urwin
See full article at TheTimes.co.uk

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Bumble Considers Introducing Ads

Posted on June 20, 2018

Bumble logo whiteADNEWS – June 16 – Bumble is exploring the idea of introducing advertising to its platform. Bumble makes its money through subscriptions and "strategic partnerships with brands", Wolfe Herd said, but declines most of the brands that approach Bumble. "Advertising has to stand for kindness and serve some mission in the world," she said, adding that brands must "walk the walk" instead of just "putting something on a billboard".

by Lindsay Bennett
See full article at AdNews

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Bumble CEO Threatened After Dating App Banned Gun Photos

Posted on June 19, 2018

Bumble whitney wolfe 2017 croppedNEW YORK POST – June 16 – Bumble founder Whitney Wolfe Herd said she received threats after her dating app banned images of guns in March following the Marjory Stoneman Douglas High School shooting and other incidents. "It's polarising and we had to have police at our office for several weeks," she said. "I was getting emails saying, "We're coming for you, we know where your office is."

See full article at News.com.au

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Badoo To Drop Swiping

Posted on June 6, 2018

Badoo liveTECH CRUNCH – June 6 – Badoo, a UK-based dating app with ~388M users globally – whose majority-owned app Bumble is currently being sued by Tinder in part for its use of swiping – says that it will be removing the swiping from its own app. Badoo is rolling out a new feature called Badoo Live which are live video broadcasts to let people show off their personalities. Users will be able to send messages during a live session, which works on a principle similar to Facebook Live. Once a match is made, users can start a live video chat with each other.

by Ingrid Lunden
See full article at Tech Crunch

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Tinder Is The Most Popular Dating App For Single Millennials

Posted on June 5, 2018

Piperjaffray graphYAHOO FINANCE – June 5 – Millennials are using Tinder more than any other dating app, according to a new survey of young consumers from Piper Jaffray. Of the 294 respondents who indicated that they were single, 27% of single millennials said they use Tinder (vs. 22% of single non-millennials), which is more than double that of Bumble at 12% of millennials (vs. 3% of non-millennials). The Piper Jaffray survey was conducted in April. The firm collected responses from 750 young adults.

by Julia La Roche
See full article at Yahoo Finance

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After Australia, Bumble To Focus On Growth In New Zealand

Posted on June 4, 2018

Bumble logo whiteNZ HERALD – June 2 – Most Kiwis won't be familiar with the name Whitney Wolfe Herd, but matchmaking app Bumble should ring a few bells. Bumble has been available in new Zealand for three years, with ~1.73 million conversations started. The bulk of users are between 23 and 27 years old and there's a 50/50 gender split. "After a hugely successful 12 months in Australia, we are now focused on growing the already engaged New Zealand market," Herd said. "Bumble is the perfect fit for New Zealand, a country that has always been a world leader when putting women first." The app is available in 144 countries and has ~33M registered users. It has ~80 staff working across six offices and is widely acknowledged as one of the fastest growing dating apps globally.

by Holly Ryan
See full article at NZ Herald

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