Category: Bumble

Bumble Serves Countersuit To Match Group, Says It’s Pursuing An IPO

Posted on September 24, 2018

Bumble app iconTECH CRUNCH – Sep 24 – Bumble is officially serving the papers in the suit against Match Group. Bumble had said in March it was filing a suit of $400M against Match Group for fraudulently obtaining trade secrets, following Match’s suit filed only weeks before, which had claimed patent infringement and misuse of intellectual property. Bumble and Match Group had tried to come to some sort of settlement over the months since the lawsuits were filed. But with court papers now being served, it appears that’s not going to be the case. In terms of how this suit will impact Bumble, Wolfe said, “we’re focused on our growth. We’re focused on ending misogyny, and we’re actively pursuing an IPO.”

by Sarah Perez
See full article at Tech Crunch

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Whitney Wolfe Herd Has Big Plans For Bumble In 2019

Posted on September 24, 2018

Bumble whitney wolfe 2018MARIE CLAIRE – Sep 20 – Bumble is a relationships platform with ~35M users globally that is already in the U.S., Europe, Canada, Australia, Mexico, and Latin America. The app is launching in India this fall. Bumble BFF, a feature to connect with new friends, recently crossed 3M users. Bumble is countersuing Match Group, which owns Tinder, for $400M. (The legal back-and-forth started last February, after Match reportedly said it was interested in acquiring Bumble, which opened its books. When Bumble turned down Match's acquisition offer, Match sued for alleged intellectual-property infringement.) Wolfe Herd joined Imagine Entertainment's board of directors in July, and in August, Bumble launched Bumble Fund, a venture-capital arm that invests in women-led businesses. And now, Bumble is getting into the beauty game. Bumble has spent several months working with psychotherapists and dermatologists to make serums that simultaneously solve skin and, according to the company, emotional issues. In mid- to late-2019, Bumble will launch two serums with quirky names, like Break Up With Bad, the line's facial oil for "breakups and breakouts."

by Daphne Beal
See full article at Marie Claire

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Using Subscription – Developers’ Insight

Posted on September 19, 2018

APPLE DEVELOPER – Sep 19 – The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle.

  • Think about subscription in the same way as you think about any feature. Is it adding value to your customers?
  • The value for user is that he/she is not just buying one thing at one point in time, but something that is evolving. They need to continue to get value out of the product in order to keep subscribing.
  • Monitor your users' longterm health to understand whether or not the changes you are making have implication for them.
  • It's all about timing when it comes to subscription marketing.
  • Experiment with different timeframes for trials.
  • Receipt validation is an essential part how you are able to understand the users' subscription experience; at what point in time do they decide to cancel, what factors may be causing them to cancel early.
  • It's much easier to keep a user than it is to bring a user back. Listen to your users' feedback

See full article at Apple Developer

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Bumble Partners With Marketing Agency Foundry For Its Berlin Campaign

Posted on September 17, 2018

WERBEWOCHE – Sep 14 – Based in Zurich and Berlin, the creative agency Foundry created a billboard campaign for dating app Bumble.

Bumble germany billboardSee full article at Werbewoche

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Bumble CEO Admits Dating Apps Can Be Bad For Mental Health

Posted on September 10, 2018

Bumble-snoozeTHE TELEGRAPH – Sep 7 – Dating apps can be harmful for mental health because they contribute to "smartphone addiction," according to Whitney Wolfe, the founder of Bumble. Ms Wolfe said Bumble will now add a new "Snooze" function, which freezes the app for a certain time.

by Margi Murphy
See full article at Yahoo News

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HBO Documentary – “Swiped: Hooking Up In The Digital Age”

Posted on August 30, 2018

BROADWAY WORLD – Aug 30 – In the new documentary, New York Times bestselling author Nancy Jo Sales, investigates the online dating industry's impact on gender issues, examining how it has changed the way people date, mate and think about the apps on their phones, and explores how the act of swiping affects the ability to find true and lasting connections. Directed and written by Sales, the film debuts on Sep 10, exclusively on HBO. The film features interviews with, among others: Jonathan Badeen, co-founder and CSO of Tinder; Whitney Wolfe Herd, founder and CEO of Bumble; Justin McLeod, founder and CEO of Hinge; and Mandy Ginsberg, CEO of Match Group.

See full article at Broadway World

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Andrey Andreev Is A Real Life Cupid With Five Dating Apps To His Name

Posted on August 28, 2018

Badoo andrey andreev linkedin 2018CELEBRITY NET WORTH – Aug 27 – Russian entrepreneur Andrey Andreev is the king of dating apps. He's the man behind five successful online dating apps – Badoo, Chappy, Huggle, Mamba and Bumble. He was born Andrey Ogandzhantyants in Moscow but changed his name to his mother's maiden name because it was easier to spell. He's always been passionate about technology. He briefly attended the University of Moscow but dropped out at age 18 to move to Spain. In 1995, he founded Virus, an e-commerce site that sold computers and accessories to internet users in Russia. In 1997, he sold it for a few hundred thousand dollars. In 1999, he founded SpyLog, which was software that tracked visitors to websites. It was basically Google Analytics before that lunched in 2005. Andreev left SpyLog in December 2001. In 2002, he built Begun, a contextual ads company. Google almost bought Begun in 2008 for $140M but the deal never went through. Begun still exists, but Andreev left in early 2004. Andreev founded Badoo in Spain in 2006 and launched it in 2009. The company's headquarters are in London and there is a Moscow office. Badoo employs 300 people. Andreev will not disclose Badoo's revenue but said that Match Group is a good comparison for Badoo.

by Amy Lamare
See full article at Celebrity Net Worth

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Bumble Users Can Now Turn Off The Dating Mode

Posted on August 21, 2018

Bumble biz iconPOPSUGAR.CO.UK – Aug 21 – Bumble started as a dating app but over the years, it's become a social networking app. In October 2017, it launched Bumble Bizz for professional networking, and its Bumble BFF feature helps women forge friendships. Until now, the three features were a package deal. That all changed today, when Bumble began offering the ability to turn off dating mode.

by Nancy Einhart
See full article at Popsugar.co.uk

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Bumble Launches Influencer-Led Campaign

Posted on August 17, 2018

Bumble-Steph-Claire-Smith-and-Laura-HenshawB&T MAGAZINE – Aug 17 – Bumble has launched a new social campaign featuring sixty Australian digital influencers. Running for thirty days the campaign will see two influencers post each day about why they have chosen to partner with Bumble, focusing on the brand's key values of kindness, empowerment, inclusivity, positivity, accountability and equality. The campaign will utilise the hashtag #imwithbumble.

See full article at Bandt

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Bumble Launches A Fund To Invest In Other Female-Founded Startups

Posted on August 15, 2018

Bumble logo whiteFORBES – Aug 15 – Bumble is launching Bumble Fund, a fund focused on investing in female-founded and female-led businesses. The fund, which Bumble says it has committed ~$1M to so far, will invest checks from $5k to $250k in companies that primarily serve women, with a focus on female founders from diverse backgrounds. Bumble's fund has already made commitments to a handful of businesses on an ad hoc basis. Those include prenatal and postpartum healthcare company Mahmee, beauty startup BeautyCon and swimwear startup Sofia Los Angeles, which was a winner of a pitch competition Bumble put on in the spring. Bumble also has invested in several female-focused investment funds including Female Founders Fund and Cleo Capital.

by Alex Konrad
See full article at Forbes

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