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Category: Bumble

Bumble Is Slowly Backing Off On Its $400M Lawsuit Against Match Group

Posted on November 5, 2018

Lawsuit jan 14THE VERGE – Nov 2 – Bumble is looking to drop its $400M countersuit against Match Group. Yesterday, Match filed a notice of non-opposition, essentially saying that it's okay with Bumble dropping its claims so long as the court issues declaratory judgments absolving Match from allegedly stealing Bumble's trade secrets. Match is also hoping the court will issue declaratory judgments validating its patents and Bumble's alleged infringement of them, which are involved in its original lawsuit from March. Both companies seem okay backing away from this case for now, but Match seems to want to get some absolution out of it, especially if it'll benefit the company's lawsuit against Bumble. Match sees Bumble's countersuit as serving only as a publicity stunt to bolster its reputation.

by Makena Kelly & Ashley Carman
See full article at The Verge

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Summarized by the IDEA team

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Bumble Launches In India With Hindi Language Option

Posted on November 5, 2018

Bumble_indiaINDIANWEB2 – Nov 2 – Bumble launched in India last week by its founder Whitney Wolfe Herd and celebrity actor Priyanka Chopra, who is Bumble India's investor as well as brand ambassador of Bumble's India campaign. The app has Hindi language option too. The launch was done with a private dinner party at Gramercy Park Hotel in New York, hosted by Whitney Wolfe and Priyanka together. In India, Bumble will compete with local dating apps such as Woo and TrulyMadly besides Tinder of course. Bumble had a reported 22M users as of Nov 2017, and 27M downloads as of Feb 2018.

by Suman Chaudhary
See full article at IndianWeb2

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Summarized by the IDEA team

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Why Dating Apps Are Trying To Stop Users Blanking Each Other

Posted on November 1, 2018

Stop ghostingTHE GUARDIAN – Nov 1 – Bumble and Badoo have announced plans to crack down on ghosting. Bumble has recruited an in-house 'ghosting' expert, Kate Leaver, and Badoo has introduced a series of suggested responses, such as: "Hey, I think you're great, but I don't see us as a match. Take care!" Leaver's role, building on the expertise she developed writing her book The Friendship Cure, is focused on pushing for "a revival of kindness and respect," she says. "People are ghosting everyone all over the place. I think they are too lazy, or too cowardly to have the difficult conversations," Leaver adds. "There has been some extreme psychological damage for people who are living without any explanation as to why they've been ghosted." Google, for instance, recently updated Gmail to introduce a feature called "nudges". The service prompts users to reply to emails that they "might have forgotten to respond to" and to "follow up" on emails they sent that never received a reply. While it can occasionally be useful, the feature is attempting to fight a symptom of information overload by adding more information to the pile. It's not enough to ignore an email. We now have to ignore it twice. Could nudging ghosters in the dating world simply add to the overload of the modern era? After all, as the psychologist Maya Borgueta has written in HuffPost, "ghosting is avoidance and often stems from fear of conflict. Which means that ghosting is about wanting to avoid confrontation, difficult conversations and avoid hurting someone's feelings." If that is the case, Badoo's pushy attempts to restart conversations could have the opposite effect: if you ghost because of a fear of confrontation, then it's not much help when your dating app begins confronting you.

by Alex Hern
See full article at The Guardian

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The Tinder-Bumble Feud: Dating Apps Fight Over Who Owns The Swipe

Posted on October 31, 2018

Lawsuit picWFSU – Oct 31 – In dueling lawsuits, Match, which owns Tinder, alleges that Bumble stole Tinder's intellectual property. Bumble says those claims are bogus, designed to drive down Bumble's worth and "poison Bumble in the investment market," according to Bumble's lawsuit. One of the central questions revolves around Tinder's patented system for connecting people over the Internet. The matching is based on mutual interest, as expressed through a swiping motion. It's a real patent. But Bumble says it shouldn't be. Patents are supposed to cover inventions, not abstract ideas. Design a machine that does something, and you can patent it. Have an general idea, an overall concept? No patent. "You don't get a patent for saying 'cure dementia with a drug.' You have to say what the drug is," explains Daniel Nazer, a staff attorney at the Electronic Frontier Foundation. But in the Internet era, people discovered they could get a patent for an otherwise abstract idea as long as they tied it to an existing technology.

by Camila Domonoske
See full articl at WFSU

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The Rise Of The Dating Dinner Party

Posted on October 25, 2018

Dinner dateSTANDARD.CO.UK – Oct 25 – "If you have a good meal it makes you happy and who you have that meal with, it makes it special," says London-based chef Nina Parker. The foodie launched her Chez Nina supper clubs on an informal basis, before teaming up with Bumble for joint venture Chez Moi earlier this year. The next event is on November 15. Singletons need to swipe right on the Chez Moi profile card on Bumble's Date Mode to be in with a chance of winning one of 20 golden tickets to a three-course dinner rustled up by Parker at her central London home.

by Emma Powell
See full article at Standard.co.uk

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Summarized by the IDEA team

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More Companies Are Enlisting “Real People” To Market Their Products

Posted on October 23, 2018

Find them on bumbleVOX – Oct 23 – Bumble rolled out a new campaign last week featuring billboards in Times Square, posters in subway stations across the city, and ads in the New York Post. The campaign, which is called #FindThemOnBumble and reportedly cost several million dollars to execute, features 112 people whom the company has deemed its "most inspiring users" in New York. Bumble is by no means the first company to use "real people" to advertise its product. Dove's "real beauty" commercials, which have been around for more than a decade now, "always feature real women, never models," according to the company. The people featured in Bumble campaign may be real people – real Bumble users – but they aren't exactly ordinary. They are models, actors and personal trainers, a professional ballerina, and the founders of several companies, including SoulCycle, Sweetgreen, By Chloe, and Refinery29.

by Gaby Del Valle
See full article at Vox

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The Founder Of FCancer And Motherlucker Joins Bumble As A Senior Advisor

Posted on October 23, 2018

Bumble yael cohen braunFORBES – Oct 23 – When Yael Cohen Braun's mother was diagnosed with breast cancer, she made a shirt for her mom that said "Fuck Cancer." The mantra turned into a movement when Cohen Braun started Fuck Cancer, her nonprofit dedicated to early detection, prevention and garnering support for people affected by cancer, in 2009. She also launched her judgment-free digital media property Motherlucker. Dating app Bumble today announced that Cohen Braun has joined the team as a senior advisor and that they have acquired the assets of Motherlucker. Cohen Braun will work directly with the senior executive team on the growth of Bumble Date, Bumble BFF and Bumble Bizz as well as focusing on brand partnerships, business growth and scale and other general advisory services, according to Bumble.

by Elana Lyn Gross
See full article at Forbes

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Dating Now Dominates The UK’s Top Grossing Lifestyle Apps

Posted on October 23, 2018

Niche dating appsELITEBUSINESS MAGAZINE – Oct 21 – "Online dating used to be an absolute mystery, even at times a socially ostracised behaviour," says Robyn Exton, founder and CEO of HER, the app for lesbian, bisexual and queer people. "According to Statistic Brain, one fifth of all current committed relationships began online," Exton says, while calling it "normative." A 2017 study from TSB, the bank, found dating pumped £14.5B into the UK economy and dating apps accounted for ~£11.7B of the sum. As of Oct '18, dating dominates the UK's top grossing lifestyle apps on the App Store, accounting for half of the top ten, according to App Annie. Tinder, Bumble and happn also account for the top three grossing lifestyle apps on Google Play. According to Didier Rappaport, CEO and co-founder of happn, the location-based dating app that crossed the 50M user milestone in June 2018. Despite the various players entering the market, the pay-off is growing alongside it. App Annie revealed on Valentine's Day 2018 that the global consumer spend on dating apps on the App Store and Google Play had risen by 95% YOY between 2016 and 2017.

by Zen Terrelonge
See full article at EliteBusiness Magazine

See all posts on Her              See all posts on Happn
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Wolfe Herd Made It To Marie Claire’s New Guard List

Posted on October 18, 2018

Bumble whitney wolfe in the officeMARIE CLAIRE – Oct 18 – For 6th annual New Guard list, Marie Claire magazine is highlighting the 50 women who really owned 2018. They're disrupting billion-dollar industries (like Bumble's Whitney Wolfe Herd and Glossier's Emily Weiss), founding billion-dollar companies (including Adi Tatarko of Houzz and Anne Wojcicki of 23andMe), taking them public (see: Eventbrite's Julia Hartz and Stitch Fix's Katrina Lake), and of course, running them (congrats Susan Wojcicki of YouTube and Sukhinder Singh Cassidy of StubHub).

by Megan DiTrolio & Sara Holzman & Colleen Leahey McKeegan
See full article at Marie Claire

See all posts on Bumble

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Bumble Owner Targets Nasdaq IPO To Become World’s Top Matchmaker

Posted on October 12, 2018

Badoo andrey andreev 2018BLOOMBERG – Oct 11 – The group behind Bumble is weighing an IPO in the U.S. as part of its plan to become the world's biggest dating business, according to founder Andrey Andreev. "We're now in very deep discussions with banks," including JPMorgan Chase & Co., Andreev said. Andreev, 44, is the majority shareholder of Bumble owner Rimberg International Corp., a holding company that also controls gay-dating app Chappy and London-based Badoo. Andreev, who founded Badoo in 2006, hopes the IPO will help his firm overtake Match Group. Andreev said revenue may be as much as $400M this year, which is less than a third of Match's $1.33B last year. Bumble would be the "umbrella brand" for any IPO, which won't happen before year-end, he said. Badoo invested $10M to help Wolfe Herd start Bumble, giving Andreev's group a stake of ~75%. Today, Bumble has 41M users, more than double from a year ago. "Bumble is going crazy," Andreev said. "Bumble is already in Germany, and it's growing at 500% a month there."

by Sophie Alexander & Benjamin Stupples
See full article at Bloomberg

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This post also appears on InternetDatingInvestments.

Summarized by the IDEA team

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