Category: Bumble
Whitney Wolfe Herd on Bumble New Snooze Feature
VOGUE – Nov 20 – On a recent trip to China, Whitney Wolfe Herd found herself inadvertently off social media. "I had a full panic for the first 48 hours and I was almost going through a withdrawal, which is terrifying in itself," she says, appalled, but laughing. "But after 48 hours, I didn't want it anymore. I was so present, it was like my senses were re-activated." Months later, Wolfe Herd launched a new feature on Bumble: Snooze. Snooze allows users to go offline very politely. "A lot of big companies have stayed away from this, because they don't want to cannibalize their business. It's a very courageous move as a company, but we truly believe that it's needed and necessary," she says firmly.
In the Elevator With Bumble CEO Whitney Wolfe Herd
Bumble Is Open to a Future IPO
WALL STREET JOURNAL – Nov 14 – Speaking at The Wall Street Journal's WSJ Tech D.Live conference on Wednesday, Bumble CEO Whitney Wolfe Herd said an IPO could give her company more momentum to expand further internationally. Wolfe Herd founded the dating app in 2014 as a site where women must make the first move. The company now has ~45M users and is profitable, she said. Still, an IPO is more of an option than a necessity for Bumble right now. Wolfe Herd said her company's next phase of growth isn't contingent on raising this money this way and noted the offering is far from certain. "We're exploring a lot of different options right now," Wolfe Herd said.
Bumble’s Mental Health Notification Missed the Mark
How Bumble Plans to Get Buy-In From Women in India
WALL STREET JOURNAL – Nov 15 – Bumble founder and CEO Whitney Wolfe Herd discussed the dating app's strategy for getting women in India to buy in and the company's move to producing primetime video content. "In India, we recruit hyper, hyper local influencers – people who have a voice in a college, people the young women look up to and respect," she said. "No social platform has really been able to create major traction because they have not had the buy in from women in India. Women don't feel safe. Women are not even creating profiles for themselves because of the safety issues", she continued. "We are launching all sorts of safety features. You have to verify yourself as a user, we are letting women register without their first name, just the first initial."
Bumble Launches BumbleSpot, Verified Locations Where Users Can Meet Matches in Real Life
BUSTLE – Nov 8 – The first BumbleSpot partnership is with Moxy Hotels, Marriott International's experiential brand, where official Spots will be at eight of their locations: two in New York (Times Square and the Financial District), and one apiece in Chicago, Denver, New Orleans, Seattle, Tempe, and Minneapolis. Bumble will be rolling out more Spots throughout the year at various restaurants, bars, and coffee shops across the U.S. and Canada, and in some international locations in 2019. Some of the BumbleSpot locations will have Bumble benefits and promotions, too. For instance, with the Moxy partnership, Bumble users will receive complimentary access to Moxy's workspace for entrepreneurs on the go, food discounts, two-for-one cocktail specials.
LA Clippers Push Women’s Empowerment With Bumble Deal
CNN – Nov 7 – In the era of #MeToo dating app Bumble has teamed up with a high-profile sports team to "shake up" a predominantly male-driven industry. The Los Angeles Clippers signed a reported three-year $20M sponsorship deal with Bumble. The partnership launched with a #strongerwithher campaign at a Clippers game – encouraging fans to honor women who impact their lives. The deal places the dating app's logo as a patch on the Clippers' uniform.
IPO Could Value Bumble At $1.1 Billion
BLOOMBERG – Nov 5 – An IPO in Bumble could value the app at as low as $1.1B, below the $1.5 billion figure it was reportedly seeking in January, according to calculations by Synovus Trust senior portfolio manager Dan Morgan. Andrey Andreev, majority holder of Bumble's parent company, is talking to banks including JPMorgan Chase & Co. about a possible Nasdaq listing. Morgan applied the average multiple to an estimated 2019 revenue of $283M to get a $1.1B IPO valuation, though said it could increase on Bumble's plan to launch advertising next year.
by Shelly Hagan
See full article at Bloomberg
This post also appears on InternetDatingInvestments.
Bumble To Promote Bumble Bizz At Melbourne Cup Carnival
