GIRLFRIEND – Dec 10 – Bumble has recently launched in India, and celebrated with a big party. However, Instagram posts and stories have captured worldwide attention, with the company being accused of an abusive ad campaign with elephants being painted and ridden throughout the night. The CEO Whitney Wolfe Herd is facing backlash as it is considered animal abuse to ride elephants.
Category: Bumble
Bumble Will Never Break Values to Make Money, Says Founder Whitney Wolfe Herd
CNBCTV18 – Dec 10 – "We have turned down so many opportunities over the years that could have been great revenue markers but negative ones for our mission," said Whitney Wolfe Herd, founder of Bumble.
Bumble Opened a BumbleSpot in Denver
303 MAGAZINE – Dec 10 – The spot is a social hangout spot sponsored by Bumble, that allows app users to play games, score drink deals and more while they mingle. Bumble has received thousands of requests from restaurants, bars and other hangouts to become an approved BumbleSpot, but they only select those they feel understand the app's values of respect. They also train hotel staff to help buffer awkwardness and place signs in bathrooms with tips on how to leave or handle an uncomfortable situation.
Bumble’s Debut in India
ECONOMIC TIMES – Dec 6 – India is the first country in Asia to get Bumble, which was founded by Whitney Wolfe Herd. "It was Priyanka Chopra's idea to get Bumble to India," said Herd. US is the largest market for Bumble, but its high-growth markets include Australia, Canada, UK, Germany and Netherlands. For the Indian market, language and cultural localisation has been done. Available in Hindi and 'Hinglish' on iOS and Android, Bumble has incorporated a religion filter, apart from letting users mention astrological signs, whether the person drinks or smokes, has pets or not, and the option for women to only mention the initial of their first names. Bumble started in India in October 2018, and it's doing well so far. The actress will be the brand's face in the country, but her "celebrity status is only the icing," Herd said. "What's special about Priyanka is that she is not just the face of the brand here, but also very invested in this. She cares about it."
Facebook Also Let Dating Apps Have Further Access to Graph API Back in 2015
ARS TECHNICA – Dec 6 – UK MP releases 250 pages of materials obtained as part of Six4Three debacle. The documents from Facebook show that the company allowed even more companies including dating apps Badoo, HotorNot and Bumble to access the v1.0 Graph API back in 2015. The documents, known as the "Six4Three files," were published by Damian Collins, a member of the UK Parliament. Collins is the chair of the Digital, Culture, Media, and Sport (DCMS) Committee in Parliament, which has been overseeing inquiries into Facebook's practices. "The files show evidence of Facebook taking aggressive positions against apps, with the consequence that denying them access to data led to the failure of that business," Collins concluded. Six4Three is a long-forgotten company that has for years pursued a lawsuit against Facebook alleging that it was shut out from being allowed to access the Graph API, as it was too small. Six4Three made a short-lived app called "Pikinis," which sought bikini photos on Facebook. It was only downloaded ~5,000 times. Lawyers for Six4Three have long argued what Collins concluded: once small apps were shut off, they were driven out of busines.
Priyanka Chopra On Her Investment in Bumble
NDTV – Dec 6 – In her first interview since her wedding with American singer Nick Jonas, Priyanka Chopra spoke about her investment in dating app Bumble. Calling herself a "tech fan" and someone who loves doing things "out of the box", Priyanka said that she thought that the app would be an "incredible platform" for women.
Is Bumble’s $1.1B Valuation for Real?
PROFIT CONFIDENTIAL – Nov 29 – The Bumble IPO is set to land sometime before 2019 and will be one of the first pure-play dating apps to enter the market. While no firm date has been set, the company has stated that it is seeking to have the IPO sometime next month. It could, of course, be delayed. The valuation is one delay factor. The company is currently seeking a $1.5B IPO. Some analysts, however, have placed the company as low as $1.1B. The valuation is subject to change, however, as the company is exploring new ways to monetize, namely through advertising. Bumble has jumped to 40M users in 4 years, up from 12.5M in February of 2017. "We are at our annual run rate of $200M for 2018, and we're only in year three. We've been a profitable business since year two," Bumble co-founder Whitney Herd said.
Bumble and Moxy Hotels Launch ‘BumbleSpot #attheMoxy’
OUR COMMUNITY NOW – Nov 28 – Bumble is partnering with Moxy Hotels, Marriott International's experimental brand, to host fun and interactive spaces where users can meet their online matches in real life. BumbleSpots are places that have been verified by Bumble as inclusive environments for users to meet, whether it be dating, friendships, or professional networking. Moxy Hotels is Bumble's first nationwide partner to be designated as a BumbleSpot, and more BumbleSpot locations are set to launch across the US and Canada over the next year.
Whitney Wolfe Herd on Bumble New Snooze Feature
VOGUE – Nov 20 – On a recent trip to China, Whitney Wolfe Herd found herself inadvertently off social media. "I had a full panic for the first 48 hours and I was almost going through a withdrawal, which is terrifying in itself," she says, appalled, but laughing. "But after 48 hours, I didn't want it anymore. I was so present, it was like my senses were re-activated." Months later, Wolfe Herd launched a new feature on Bumble: Snooze. Snooze allows users to go offline very politely. "A lot of big companies have stayed away from this, because they don't want to cannibalize their business. It's a very courageous move as a company, but we truly believe that it's needed and necessary," she says firmly.
In the Elevator With Bumble CEO Whitney Wolfe Herd
WSJ – Nov 16 – WSJ's Joanna Stern "bumps into" Bumble's CEO in the elevator and finds out what profile images work best, when to swipe right and how be a successful woman in tech.
