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Category: Bumble

Lonely? Tech Firms Hope You’ll Use an App for That

Posted on January 9, 2019

Frendli iconFLTIMES – Jan 9 – Meeting new friends – and then maintaining those friendships as a busy adult – is not a problem unique to younger generations, says Miriam Kirmayer, a therapist and friendship researcher at McGill University. It's something most adults experience after college. Social media allows users to keep in touch with friends and family without ever picking up the phone. A new study conducted by UC San Diego researchers, found that 3 out of 4 Americans experience "moderate to high levels of loneliness." Harvard psychology professor Matthew Lieberman says our need to connect with other humans is even more fundamental than our need for food or shelter. New York City-based Cuddlist sends out "professional cuddlers" to hold lonely people in a nonsexual way for $80 an hour. Then there's HearMe.app, which allows users to share their thoughts with an attentive stranger for $10 a week. These apps treat symptoms of loneliness, but there's a wave of tech companies attempting to treat loneliness at its core – by helping people make real in-person connections. But the graveyard for meetup and friendship apps is depressingly expansive. Tinder launched a friendship feature in 2016 called Tinder Social, which allowed users to organize group meetups with strangers. A year later, that feature was disabled. Bumble, also launched its friendship feature Bumble BFF in 2016. However, the company was not willing to share numbers on how many of its users signed up. Despite the challenges, new players keep diving in. When it comes to friend-making apps, there's Hey! VINA for women, Atleto for sports lovers, Meet My Dog for animal lovers, and Cliq, We3, and Squad for those looking to meet up in groups. Frendli, DoWhop, and Beekn are all trying to get people out in the real world to make new friends.

by Brittany Meiling
See full article at FLTimes

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Is Bumble Trying to Characterize Tinder Users As “Loose”?

Posted on January 7, 2019

EDTIMES – Jan 5 – Bumble has started an aggressive marketing campaign in India to establish themselves in this highly lucrative market. In their video ad, PeeCee (Priyanka Chopra) is shown to be first a corporate hotshot, with the title "Ambitious, not loose" followed by her being involved with her family with the title "Busy, not loose" and finally her taking off a jacket in the gym with the title "Equal, not loose". It's pretty clear that this is a shot at Tinder and it's user base which is widely perceived preferring the hookup culture instead of serious dating culture. Tinder has stepped up its marketing campaign as well. It is telling the market that all of this serious dating stuff is for adult, and adulting can wait.

by Tanmay Mehra
See full article at ED Times

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Tinder Usage Via Facebook Login Is Sinking

Posted on January 4, 2019

THINKNUM – Jan 4 – As people learn more about the sketchy ways that Facebook has handled personal data – especially when it comes to third-part apps – it's possible that they've moved away from using Facebook login. At this time last year and the year before it, Tinder saw a noticeable lift in December. So is it just Tinder, or the dating app world in general? Bumble doesn't have a noticeable drop in usage. Instead, there is a healthy jump in rank in November as we enter the holidays followed by a consistent user rank since.

Tinder usage via fb login graph Bumble usage via fb login graphby Joshua Fruhlinger
See full article at Thinknum

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Serena Williams to Take Bumble’s Woman-first Message to Super Bowl

Posted on January 3, 2019

Bumble serena williamsREUTERS – Jan 3 – Tennis champion Serena Williams will star in a year-long marketing campaign for Bumble that will kick off with a message of women's empowerment during the Feb. 3 Super Bowl. In the campaign called "The Ball is in Her Court," Williams will urge women to make the first move in all aspects of their lives. The campaign will appear across multiple platforms, Bumble said, and its debut will coincide with the Super Bowl. Bumble declined to say if the campaign will include a TV commercial during the game.

by Lisa Richwine
See full article at One America News Network

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US Dating Apps Woo Indian Market

Posted on December 30, 2018

India datingFINANCIAL TIMES – Dec 30 – Bumble launched in India earlier this month, with the high-profile backing of Bollywood actress Priyanka Chopra. At the same time, Tinder has rolled out new features designed to cement its foothold in the country, where it has been operating since 2015. Happn, which matches app users who have crossed paths in real life, has become one of the most downloaded dating apps since coming to India last year. Yet the companies may find Indians difficult to woo. Homegrown matchmaking services with names such as Shaadi.com and Mumbai-listed Matrimony.com, which went public last year in a $78M listing, flourished in India since long before smartphones. According to Matrimony.com almost nine in 10 marriages in India are arranged. But Matrimony.com's share price has fallen 45% over the past year, and profits in the most-recent quarter fell 30% YOY to $1.9M. The foreign apps have yet to prove that the Indian market can be lucrative. Whitney Wolfe, Bumble's CEO and founder, said: "We're entering with purpose, with mission, with a really nuanced, customised product." Far more men in India use dating apps than women, who often stay away due to safety concerns and stigma. ~85% of Happn's users in India are men. But Bumble argues its women-first brand and safety features mean it is best placed to attract female users. In September, Tinder introduced a tool that also gave Indian women the prerogative to initiate a conversation with a match.

by Benjamin Parkin
See full article at Financial Times

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The Rise of Right-wing Dating Apps

Posted on December 27, 2018

Dating apps for conservativesVOX.COM – Dec 26 – In recent years, a crop of conservative dating startups have launched. Some, like Righter and Conservatives Only, are only for conservatives. Others, like Donald Daters claim they're open to people of all political stripes who are interested in dating Republicans. Bumble has recently introduced a "filtering" feature that lets people weed out matches who don't meet their political, astrological, or lifestyle preferences. Emily Moreno, the founder of Donald Daters, said she once had a date walk out on her after she said she had worked on a Republican Senate campaign. Earlier this year, Politico magazine documented the dating trials of millennial Trump staffers, many of whom claimed that supporting the president makes them outcasts – even in Washington, DC. A 2017 survey by OkCupid found that 74% of its users considered voting for Trump a deal breaker. Donald Daters launched in October and claimed 20K downloads in the first few weeks after launch. Righter takes a different approach than Donald Daters. Righter is "for us, by us," founder Christy Edwards Lawton said. "Us," of course, means conservatives. Lawton said she got the idea for Righter after meeting a "beautiful" woman at a Republican fundraiser in Manhattan whose politics interfered with her dating life.

by Gaby Del Valle
See full article at Vox.com

Mark Brooks: The CEO of eHarmony talked to this point at Web Summit. See video.

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Bumble Ad Debut in India

Posted on December 23, 2018

OPW – Dec 20 – Bumble is launching its first campaign in India, featuring Priyanka Chopra Jonas, the brand ambassador and investor in the female-centric network. The ad, with the hashtag #EqualNotLoose, aim to fight gender stereotypes in India.

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Judge Swipes Right on Tinder App Patents

Posted on December 22, 2018

Lawsuit pic 2017LAW.COM – Dec 20 – U.S. District Judge Alan Albright ruled Tinder's interface is eligible for patenting, moving Match Group's suit against rival Bumble one step forward. The judge turned away Bumble's claim that two patents owned by Match Group are ineligible for patenting under Section 101 of the Patent Act. Bumble had argued the patents are directed to the abstract concepts of matchmaking and picking cards out of a stack. He also turned away Bumble's motion to dismiss Match's trade secret claims, saying it was too early in the case to rule on them.

by Scott Graham
See full article at Law.com

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Tinder and Bumble’s Recent Advertising Efforts

Posted on December 18, 2018

Hinge billboardNEW YORK TIMES – Dec 18 – Tinder has a new publication, Swipe Life, specializing in personal essays that reinforce the idea that dating misadventures are cool, invigorating and youthful. Other dating apps are also getting into the content business. Grindr has its own news site, Into; Hinge, as part of an ad campaign last year, published short-form fiction on walls and billboards. Tinder is the top dating app in the US and worldwide, according to App Annie. ~50% of Tinder's users are ages 18 to 25. Elie Seidman, Tinder's CEO, said that the company wants to brand itself as the leader of early-life dating. When Swipe Life began this fall, its articles sang of the exciting spontaneity of singledom. For example: "I Moved to L.A. for a Tinder Relationship That Lasted Two Weeks, But I Don't Regret It – Here's Why." Bumble's strategy seems inspired by the Forbes's annual 30 Under 30 lists. Its "Find Them on Bumble" campaign collects the 112 "most inspiring New Yorkers," and subtly links their success to Bumble.

by Jonah Engel Bromwich
See full article at New York Times

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Bumble Is Announcing New Filtering Tool

Posted on December 18, 2018

Bumbles-filtersNEW YORK MAGAZINE – Dec 18 – Bumble has rolled out a new feature called filters which will let users filter for exactly what they are looking for. The feature will be available in all three sections of the app: Bumble Date, BumbleBFF and Bumble Bizz. Users will be able to access two filters for free. After that, they'll have to pay for any further filtering.

by Madison Malone Kircher
See full article at New York Magazine

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