BIZBASH – Jan 29 – Bumble launched as a dating app, but is now one app with three modes (Bumble Date, Bumble BFF, and Bumble Bizz), which are united by a mission to empower women, end misogyny, and hold people accountable for their actions online. Currently, the app boasts 40M users worldwide. Bumble owner Rimberg International Corp., a holding company that also controls the dating apps Chappy and Badoo, is considering an IPO on the Nasdaq based on the growth potential of the app. Bumble events, which are typically free to users on a first-come, first-serve basis, are tailored to a specific segment. For its business-focused users, Bumble organizes Bumble Bizz panels that feature female leaders across various industries who share their success stories, learnings, and entrepreneurial journeys. Recently, Bumble organized a "Work Party" for freelancers and a "Make the First Move" cocktail party. Bumble also holds a monthly dinner series called Bumble Gives Back, which is designed for single users to come together in real life in support of a cause. In 2018 in LA, Bumble debuted its Hive concept, a pop-up space that works as an extension of Bumble headquarters. Inside, visitors enjoyed complimentary entertainment, drinks and snacks, and interactive sessions with entrepreneurs and influencers.
by Michele Laufik
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TECH CRUNCH – Feb 11 – Bumble is launching its own version of Tinder's "Boost" feature – "Spotlight". It allows users to pay to bump their profile up to the front of the queue, in order to be seen by more people than they would otherwise. To use Spotlight, Bumble users must pay 2 Coins (bought through a separate in-app purchase). 1 coin is $0.99 in the U.S., or £1.99 in the U.K. Spotlight will then show their profile to more users for the next 30 minutes.
