QUARTZ – May 9 – Bumble entered India in December 2018, at a time when the country was already flooded with online dating apps. But just five months later, the company says it has witnessed record-breaking success in the country. Indians have already started ~2M conversations on its platforms, says Priti Joshi, Bumble's global director of strategy. Also, ~60% of Indian women on Bumble are using at least two of its modes (Dating, Bizz, BFF), which is higher than in any other country.
Category: Bumble
Bumble’s Louise Troen on Censoring Dick Pics Using AI
THE NEXT WEB – May 9 – Bumble has recently introduced AI to automatically censor unsolicited dick pics to make online dating for women a safer and friendlier space. Starting in June, users of dating apps including Bumble, Badoo, Chappy, and Lumen will have access to the AI-based tool "Private Detector." The tool, which allegedly has a 98% accuracy in spotting nudes, will warn users of an image it deems as "lewd" or offensive. "Putting women's safety first is out top priority," says Louise Troen, Bumble's VP of Internal Marketing and Communications in the UK. "We have 1000s of moderators, all around the world, looking for it. AI is built into Bumble that can monitor and find images like this."
Whitney Wolfe Herd’s Work Diary
NEW YORK TIMES – May 9 – Bumble founder's week includes testifying before the Texas Legislature, planning a new headquarters and avoiding a lethally enthusiastic Great Dane. In addition to Bumble, the dating app that requires women to make the first move, Whitney Wolfe Herd, the company's founder and CEO, oversees an app for friends (Bumble BFF), an app for networking (Bumble Bizz), an app for gay men (Chappy), a print magazine (Bumble Mag), an investment fund (Bumble Fund), a film fund (Bumble Presents … The Female Film Force), a psychotherapeutic skin care line (Bumble Beauty), a restaurant concept (Bumble Brew), operations in nine countries, and a slew of celebrity investors and endorsers including Priyanka Chopra and Serena Williams.
Serena Williams and Bumble Select New Women-Owned Businesses for Investment
New Campaign to Use Dating Apps to Get Young People Registering to Vote
THE NEW EUROPEAN – Apr 26 – A new non-partisan campaign (Vote For Your Future) aiming to get young people registering to vote is set to use dating and social networking platforms to boost turnout at the European elections. Using platforms such as Bumble, the campaign hopes to achieve 15-20M views of its content before the EU elections are held on May 23.
by Sabrina Johnson
See full article at The New European
Badoo & Bumble’s “Private Detector” Uses AI to Detect Dick Pics
by Lucas Matney
See full article at Tech Crunch
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Bumble Appoints BBDO India Marketing Agency
THE DRUM – Apr 23 – Bumble has appointed BBDO India to its creative account following the launch of its first campaign in the region. In India, Bumble has recently ran a campaign dubbed 'Equal Not Loose' which aimed to fight the stereotypes that women that use the app are 'loose', preventing them from fully pursuing their professional and relationship goals.
Inside Dating-App Bumble’s Bid For Global Domination
VOGUE – Apr 18 – Bumble began as a dating app with a simple concept: Give women the agency to dictate their own relationships and overturn the dynamics of online courtship by letting them make the first move. The app, which now includes BumbleBFF and BumbleBizz, claims ~50M users, and adds half a million more every week. Bumble is profitable, in the range of $200M in revenue last year. The app is active in 150 countries, but the company has been especially focused of late on India. Bumble has plans to open physical meet-up spaces, start producing Netflix-style content, even introduce a beauty line – all of this while weighing a public offering (an IPO would make Wolfe Herd the youngest female CEO of a publicly traded company).
Apps Like Bumble Offer A Way Forward for Print Magazines
FORBES – Apr 10 – The rapid decline of print was hard to watch. Now tech brands have repurposed print magazines as their own branded marketing channels. They're not just placing the ads, they're running the actual publications. A lifestyle magazine is an effective way for a startup to communicate its values and weave itself into the physical world. Uber, Facebook and Airbnb are just a few of the big tech companies that have given print a shot. Dating app Bumble announced its print magazine last week.
Bumble Is Getting Into Publishing Business
ADWEEK – Apr 5 – Bumble is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines' branded content studio, HearstMade. The first issue will be available Friday and feature entrepreneur, model and Bumble user Lauren Chan on its cover. The editorial team plans to include actual users of the app throughout the magazine to expand the brand and connect with users offline, said Clare O'Connor, Bumble's editorial director. The 100-page debut issue will include sections familiar to Bumble users: "You First," "You + BFFs," "You + Dating" and "You + Bizz." The magazine features celebrity interviews, product guides and features on hot topics with contributions from Serena Williams, Bumble creative directors Erin and Sara Foster, and Away co-founder Jen Rubio.